Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

InMobi

SEPTEMBER 20, 2021

  You may even catch her doing her best carpool karaoke impression while sitting in traffic.  Archibald brings more than 20 years of experience leading teams across digital, mobile, data and ad tech. Kunal joined InMobi’s Bay Area office in October 2015 after spending 4.5 She holds a B.S.

Finance 52

Finance Communications Agency Ad Tech 52

Lemonads

OCTOBER 6, 2020

Triplelift transforms images with web content into ads - users actually share these images on social networking sites with the likes of Pinterest and Facebook! TripleLift Review Cons For Publishers: they require a certain number of impressions from publishers before getting them on board. Let’s check them out!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

VideoWeek

JUNE 17, 2022

Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR). Sears has worked on the Paramount sales team since 2015.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Deep dives into the IDs.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

VideoWeek

MARCH 24, 2023

The offering could open up new revenue streams for the company whose ad revenues were severely impacted last year. Showheroes Partners with Lumen, Adelaide on Campaigns Verified for Attention Ad tech firm ShowHeroes has partnered with attention research companies Lumen and Adelaide Metrics to verify campaigns.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 29, 2023

M6 Publicité Introduces Subtitling Service for Linear Ad Spots M6 Publicité, the French broadcaster’s sales house, has launched a subtitling service for advertising spots on linear TV. The company noted that only 10 percent of ads broadcast live are subtitled for the deaf and hard of hearing.

Media 52

Media Non-Profit Advertising Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. Trivia: Zeus was later used by the Washington Post as the name of its premium ad network in 2021.] .” TimeWarner was renamed WarnerMedia. 23, 2016.]

Ad network 52

Ad network Ad Tech Ad Server Agency 52

Paleo AdTech

APRIL 19, 2022

Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions. Trivia: Zeus was later used by the Washington Post as the name of its premium ad network in 2021.] .” TimeWarner was renamed WarnerMedia. 23, 2016.].

Ad network 98

Ad network Ad Tech Ad Server Agency 98