Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Smart-Hub

OCTOBER 18, 2022

When it comes to header-bidding auctions Prebid is a star of technology because it seamlessly enables unified auctions. In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. Initially, the header-bidding auctions were placed client-side.

Header Bidding 40

Header Bidding Ad Exchange Ad Tech Impressions 40

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Deep dives into the IDs.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68