Creators Will Take Over the Croisette, and CMOs’ Schedules, at Cannes Lions
Adweek
JUNE 9, 2023
When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity. In 2023, it's creators' turn to plant their flag in the sand.
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