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Creators Will Take Over the Croisette, and CMOs’ Schedules, at Cannes Lions

Adweek

When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity. In 2023, it's creators' turn to plant their flag in the sand.

Ad Tech 256
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Renowned Reinforcement at Swiss Ad Tech Company goTom to Support International Expansion

Exchange Wire

goTom, founded in 2015 [.] The post Renowned Reinforcement at Swiss Ad Tech Company goTom to Support International Expansion appeared first on ExchangeWire.com. Manuel Koubek and Ronald Wassenaar are joining the company, while Britta Heitkamp has already joined the account management team in March.

Ad Tech 52
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WTF is server-side ad insertion?

Digiday

2, 2015, this article has been updated to include an explainer video. Many prefer to see ad blocking as a wake-up call that requires a mindset change by publishers and advertisers. Others see yet another tech problem to solve. Enter ad insertion. Originally published on Nov. Continue reading this article on digiday.com.

Ad Tech 89
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‘Time to go on the offense’: In a choppy ad tech M&A market, strategic investors eye deals

Digiday

Investors may be few and far between in ad tech these days, but that doesn’t mean the same can be said for deals. Ad filtering firm Eyeo doubled down on that most surest of business models — a two-sided marketplace — when it bought a business that helps publishers recover revenue lost through ad blocking a few weeks back.

Ad Tech 69
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International deals drive 2015 marcoms takeover trends

More About Advertising

New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.

Ad Tech 66
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1. Eric Franchi – the many overtones of Undertone

Paleo AdTech

Then came browser pop-blockers and the refashioning of Undertone into a premium ad network with about 300 employees when it was sold to Perion in 2015. Franchi is currently co-founder and principal at MathCapital, an early-stage venture fund that focuses on ad tech visionaries.

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21. Mark Zagorski – eXelate, Telaria & DoubleVerify

Paleo AdTech

Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., in the mid-’90s right as digital ads were getting started. joining pioneering agency Modem Media/Poppe Tyson as an A.E.

Ad Tech 52