MNTN

APRIL 28, 2023

64% of broadband households now have a smart TV in their living room, and adult SVOD viewers spend half of their streaming TV time watching apps on smart TVs (an increase from 31% in 2015). The report also found that the devices viewers use to watch streaming content have changed over the years.

Ad Targeting 98

Ad Targeting Audience Media Marketing 98

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

OCTOBER 18, 2022

“The combined company will be able to reach an expanded national audience of approximately 85 million households nationwide, fueling growth in alternative profit businesses such as Retail Media, Kroger Personal Finance, and Customer Insights,” the two companies said in a press statement. supermarket sector.

Retail 56

Retail Media Manufacturing Finance 56

InMobi

OCTOBER 17, 2014

this year, almost one-third by 2015 , and near 40% by 2018. With Mobile, Brands can really score this holiday season Brands need more than a traditional marketing campaign, and should be actively considering mobile as a medium to reach their audiences. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Monetize More

JANUARY 2, 2023

With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

InMobi

JANUARY 6, 2015

2014 - For our brand & agency clients Jan 2014 : Launched an interactive Video Ads Platform to enable emotive story-telling for brand advertisers, replete with 4 different formats -interactive canvas, smart ads, video continuum and form capture. Watch this space !! Wishing everyone a wonderful & prosperous new year!

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. What’s next for mobile advertising?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52