Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% this year, almost one-third by 2015 , and near 40% by 2018. Finally, the best brands will continue to invest in mobile because it guarantees ROI.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Monetize More

JANUARY 2, 2023

With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68