InMobi

JANUARY 6, 2015

In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

FEBRUARY 28, 2014

This was followed by our Video Ads launch that garnered us rave reviews and is being lapped up equally by our brand and developer customers. The teams have done a phenomenal job in up leveling the conversation around video ads by creating some stellar “advanced formats” that are great rut-busters.

Video Ads 52

Video Ads Conversion Agency Advertising 52

InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. As more innovators enter this space, they will address challenges such as the nature of the ad format and scalability.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads. Video on mobile is pretty appealing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Martech

APRIL 18, 2024

In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation. Impact Media is an AI-powered media buying platform billing clients only when a display ad is seen for one second or a video ad for three seconds.

MarTech 100

MarTech Control Group Conversion Video Ads 100

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So Which Is Better?

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

InMobi

FEBRUARY 19, 2016

Mobile Video Mobile video is one of the fastest growing areas of mobile advertising. watch mobile video at least on a monthly basis, which is nearly 14 percent higher than 2014. Video has already become the mobile ad unit of choice for both brand and performance marketers.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Martech Series

DECEMBER 22, 2022

In September 2014, Brown reached a settlement with the two co-founders for a sum of $157 million, and he was given official co-founder status for Snapchat. In December 2014, The reach of Snapchat extended to the financial realm with Community Geofilters. Poke earned lukewarm reviews and was abruptly discontinued in 2014. “I

Audience 86

Audience ROI Media Advertising 86

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

MAY 5, 2023

Dive Deeper: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate 2) Unicef – Rapidly Raised Donations Through Paid Search, Display and Video Ads With the holiday season fast approaching, Unicef was determined to aid Syrian children by launching a fundraising campaign that would touch the hearts of millions.

ROI 52

ROI Advertising Conversion SEO 52

NewProgrammatic

SEPTEMBER 8, 2021

The percentage of US users using an adblocker grew by 72% since 2014. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Digiday

APRIL 24, 2023

“We have a full suite of interactive ads that leverage the Roku remote,” said Jordan Rost, Roku’s head of ad marketing. This allows users to engage deeper with brands’ video ads, and now Roku users can shop and checkout directly through the TV using the Roku remote and Roku pay.”

Audience 60

Audience Agency Advertising Ad Exchange 60

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. This takes total funding to around $232 million according to Crunchbase.

Media 52

Media Ad Tech Agency eCommerce 52

Single Grain

MAY 5, 2023

The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014. Strategy: Feature Families in Their Ads Sand Cloud’s previous advertising efforts didn’t feature families – their ads featured young people on a luxurious beach vacation.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Ad Beat

JULY 26, 2019

.” While the company did not air these commercials on TV, they purchased ad spots on Hulu, AOL, and Yahoo to deliver their marketing message to potential users. The videos were also seen on the several web properties owned by eBay (acquired by PayPal in October 2002). PayPal (@PayPal) September 15, 2014.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

JUNE 30, 2022

They've been in business since 2014 and established themselves as a leading AdWords and PPC marketing company that has helped companies such as Amazon, Salesforce and Intuit scale their revenue. 5) Include Videos in Your Programmatic Ads. Expenditure on programmatic video ads is likely to reach $74.8

Agency 52

Agency Advertising Retargeting Conversion 52

Ad Beat

OCTOBER 30, 2019

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 By simply associating your video content with specific emotional triggers, brands are able to engage with a wider audience and accelerate their decision-making process. trillion, according to a 2015 Nilsen report. .

Finance 52

Finance Marketing Conversion Electronics 52

Single Grain

OCTOBER 25, 2022

GoPro, one of the best small vlogging/action cameras, was already taking UGC seriously back in 2014 and incorporating it nicely into their marketing campaign. This means that UGC should be the backbone of your social media marketing strategy to get it into user feeds, where they will see and engage with your brand. The Case Study.

Marketing 94

Marketing Audience Media Retail 94

InMobi

JANUARY 18, 2015

While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. Wearables were the most heavily talked about gadgets in 2014. The ever-changing developer ecosystem has created significant opportunities as well as threats for developers.

Video Ads 52

Video Ads Ad Targeting SEO Media 52

Single Grain

JULY 7, 2020

This is TikTok's mission statement , which sums up what they are all about quite nicely: Here's a quick timeline: In August 2014, musical.ly was launched as an app on which people could create short (up to one minute) lip-syncing music videos with sound tracks and effects. : Definition and Demographics. So, what exactly is TikTok ?

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

APRIL 28, 2020

Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. In the fourth quarter (as of January 31 2020), Slack’s revenue rose to $181.9 million , a gain of 49% compared to the year-ago quarter, and up 37% from the previous year. However, because most companies think this way, it’s actually a great opportunity.

Marketing 141

Marketing Audience Media ROI 141