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5 key trends we’re seeing in B2B marketing

Martech

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. See my earlier article for useful stats and resources on this subject.

Marketing 136
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New horizons for data-driven direct mail marketing

Martech

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). The Postie team investigated whether there was a specific set of demographics that direct mail worked best for.

Marketing 134
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Inside the $24 Billion Growth Story of EY With CMO John Rudaizky

Adweek

Whether you’re a CMO looking to drive organizational change or a marketing leader interested in the future of brand building, this conversation offers valuable insights on leading through disruption and maintaining human connection in an increasingly tech-driven world.

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What Are Zero-Click Searches and How Do They Impact SEO?

Single Grain

Measurement shift: As clicks decrease, marketers must adopt new metrics focused on impression quality, brand visibility, and indirect conversion paths. This has grown exponentially since Google introduced featured snippets in 2014 and accelerated with the advent of AI Overviews in 2024. Heres how to do it. Brand impression share.

SEO 52
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The WIR: Reach Doubles Down on Video, PwC Predicts AI-Powered Ads Will Fuel Media Growth, and the FCC Clears Paramount’s Skydance Merger

VideoWeek

Bespoke, which was founded in 2014 in North Carolina, will still be led by co-founders Mike Boykin and Greg Busch. Publicis Acquires Sports and Experiential Specialist Bespoke French agency group Publicis announced this week it has acquired American sports and experiential marketing agency Bespoke for an undisclosed fee.

Media 52
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Brand deals surge for golf creators as the sport’s popularity spikes

Digiday

Once viewed as the territory of boomers and the rich, golf has surged in the past decade, with overall participation numbers in the sport increasing from 30 million in 2014 to 45 million in 2023, the most recent year available, according to data from the National Golf Foundation.

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B2B marketing on X: What you need to know

Martech

But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. It’s one of the few platforms where brand accounts can get immediate feedback and join unfiltered conversations with customers, prospects and competitors.

Marketing 112