InMobi

JANUARY 6, 2015

The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front. In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising.

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

All About Advertising Law

NOVEMBER 21, 2016

The FTC has been trying to stop “fake news” advertising for some time; see our earlier posts on the Lean Spa case, Lord & Taylor case , and Native Advertising Statement. The case provides a list of lessons on what not to do when advertising your products. in 22 weeks; 17 lbs. This was a big mistake.

Advertising 40

Advertising Affiliates Native Advertising Marketing 40

All About Advertising Law

DECEMBER 6, 2013

On December 4 before a packed house, the FTC held its much-anticipated workshop on native advertising, Blurred Lines: Advertising or Content?, which examined the practice of blending of advertisements with news, entertainment, and other editorial content in digital media.

Native Advertising 61

Native Advertising Advertising Entertainment Audience 61

All About Advertising Law

APRIL 8, 2015

Last week, the United States District Court for the District of Nevada granted partial summary judgment for the Federal Trade Commission (“FTC”) against Jeremy Johnson and a number of related corporate entities collectively referred to as “iWorks,” offering a glimpse into how the FTC and the courts analyze certain online advertising issues.

Advertising 40

Advertising Native Advertising Shipping Impressions 40

InMobi

OCTOBER 29, 2013

I know it’s early, but I’m about to blow your mind,” Ryan began as he introduced the company’s three new products: Custom Ads, AppGalleries and the Native Ads Platform. Native ads show a 50% increase in click-through rates.” According to Ryan’s expertise, native advertisements are the future of mobile advertising.

Click Through Rate 52

Click Through Rate Native Advertising Ad network Advertising 52

Lemonads

JULY 27, 2020

A landing page can make or break a native advertising campaign, but few marketers are certain they understand what native advertising is, and how they can effectively use them with landing pages. Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is.

Native Advertising 52

Native Advertising Advertising Conversion Rate A/B Testing 52

InMobi

JULY 15, 2014

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.

Banner 52

Banner Mobile Ads Rich Media ROI 52

All About Advertising Law

APRIL 4, 2017

The last sweep of national advertisers that resulted in a blanketing of letters happened in 2014 with the original Operation Full Disclosure , which focused on the use of fine print in television and print ads. This most recent sweep focuses on if and how paid influencers are disclosing their material connection to an advertiser.

Education 40

Education Native Advertising Advertising Media 40

All About Advertising Law

JANUARY 4, 2018

The FCC’s Sponsorship Identification Rule is a close, perhaps neglected cousin of the FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements , i.e., its Native Advertising Guide. It also hints at the possibility that a single ad can result in dual liability for advertisers and broadcasters.

Native Advertising 45

Native Advertising Advertising Entertainment Communications 45

Advertising to Baby Boomers

MARCH 17, 2014

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 17 March 2014. Native Advertising is having a bad week. This all sounds vaguely familiar… 07 December 2012 What is Digital Advertising?

Native Advertising 49

Native Advertising Advertising Education Retail 49

Advertising to Baby Boomers

DECEMBER 7, 2012

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. What is Digital Advertising? I wanted to follow my previous post by posing a tongue-in-cheek question: What is Digital Advertising? So what is Digital Advertising?

Advertising 74

Advertising Native Advertising Education Banner 74

Advertising to Baby Boomers

NOVEMBER 4, 2013

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Clients and just about everybody else seem to be confused about advertising on all these new-fangled gadgets. Are digital spots on digital radio digital advertising?

Advertising 49

Advertising Pharmaceuticals Education Native Advertising 49