Paleo AdTech

APRIL 5, 2022

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. Admeld team at the time of the Google acquisition (2011).

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Paleo AdTech

DECEMBER 10, 2023

In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. Dave stayed on a Yahoo, a relatively happy recruit (unlike the “big personality” NYC-based Right Media crew), and was GM of Yahoo’s display ad business in North America until 2011. ”

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Paleo AdTech

DECEMBER 10, 2023

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me He recalls: “This was essentially a new form of response-driven advertising.

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Paleo AdTech

OCTOBER 12, 2021

And native of course is a space that was identified in 2011 in an OMMA keynote by investor Fred Wilson, inspired by in-stream social ad formats (particularly on mobile) that blend in with the surrounding publisher context.

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Paleo AdTech

DECEMBER 10, 2023

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. Urschel and Green found some success with their auction model for ad networks in the U.K., a smaller market, and eventually signed up 39 ad networks as members of its ad network-only exchange, charging a flat fee.

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Paleo AdTech

DECEMBER 10, 2023

John was the co-founder with his brother Scott Ferber of the very well-known Baltimore-based ad network eventually called Advertising.com, which began in 1998 and sold to AOL for a reported $435 million (plus about $60 million cash) in the summer of 2004. The brothers stayed at AOL for two years, John working as a Chief of Product.

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Paleo AdTech

JULY 6, 2022

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me He recalls: “This was essentially a new form of response-driven advertising.

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Paleo AdTech

JANUARY 25, 2022

In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. Dave stayed on a Yahoo, a relatively happy recruit (unlike the “big personality” NYC-based Right Media crew), and was GM of Yahoo’s display ad business in North America until 2011. ”

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Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

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Lemonads

JULY 1, 2020

We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks. This platform is one of the best networks for affiliates because it offers traffic from 195 countries and multiple ad formats that are suitable for marketers of all levels.

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Paleo AdTech

JANUARY 18, 2022

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. Urschel and Green found some success with their auction model for ad networks in the U.K., a smaller market, and eventually signed up 39 ad networks as members of its ad network-only exchange, charging a flat fee.

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Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

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Martech

MARCH 6, 2023

We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. That was back in 2008.

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Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

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Paleo AdTech

FEBRUARY 8, 2022

John was the co-founder with his brother Scott Ferber of the very well-known Baltimore-based ad network eventually called Advertising.com, which began in 1998 and sold to AOL for a reported $435 million (plus about $60 million cash) in the summer of 2004. The brothers stayed at AOL for two years, John working as a Chief of Product.

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CPC CPM Pop-Up Ad network 52

Paleo AdTech

DECEMBER 10, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

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Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started!

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Paleo AdTech

FEBRUARY 7, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

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Cookies Audience Data Management Platform Banner 56

Clearcode

FEBRUARY 25, 2022

What Do You Need To Display an Ad? To display an ad via HbbTV, you can take two roads: You can either use the software provided by an advertising technology company that operates a digital ad network or do it yourself. The HbbTV standard emerged in 2011. Programmatic campaigns. GEO targeting. Premium targeting.

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InMobi

SEPTEMBER 11, 2012

When you consider South Koreas total population of roughly over 50M, it is a huge penetration! mbps on the go. This will give you better fill and higher brand eCPMs Look for local partnerships.

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InMobi

JANUARY 3, 2013

billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially. Mobile advertising spends, which have almost doubled in 2012 compared to 2011, will grab a larger share of the advertising budget of companies with smartphone and tablet sales set to outpace PC and laptop sales.

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VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Hanlon joined WPP’s Xaxis in 2011, followed by stints at GroupM, Essence and Walgreens Boots Alliance.

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Single Grain

APRIL 25, 2022

Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. * A Simple Hack to Combine Facebook Ads and Google Ads. * How This E-commerce Store Doubled Its Revenue Using Our Facebook Ads Advice. This agency is a Google Partner, a Bing Ads Elite SMB Partner, and a Facebook Marketing Partner.

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