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Chief Sustainability Officers Aren’t Marketers, They’re Multi-Hyphenates

Adweek

Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of CSO appointments is making headlines.

Marketing 265
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For Digital Publishers, Ad-Supported News Remains an Unsolved Puzzle

Adweek

The ambitious newsroom, which launched in 2011, sought not only to legitimize the reputation of BuzzFeed itself but to prove that an esteemed news.

Media 283
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Alison Lomax Named as YouTube’s New MD for UK and Ireland

Adweek

Lomax, who joined Google in 2011 as part of its creative agency team, was previously managing director of finance, automotive, marketplaces and travel, a position she took up last September. Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland.

Finance 265
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Gut Promotes Juan Javier Peña Plaza and Ricardo Casal to North America CCOs

Adweek

a Plaza have been on the fast track since they burst onto the scene at David in 2011. Ricardo Casal and Juan Javier Pe?a The Ecuadorian duo started as junior creatives in Buenos Aires and quickly established themselves as a creative powerhouse, rising through the ranks and winning multiple awards in their eight years at David.

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VP of Corporate Development Amin Zoufonoun Leaving Meta

Adweek

Zoufonoun--who joined Facebook in March 2011 after more than eight years as director of corporate development at Google--did not share his future plans. Meta vice president of corporate development Amin Zoufonoun--who spearheaded then-Facebook's acquisitions of Instagram, WhatsApp and Oculus--is leaving the company after nearly 12 years.

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Mars Wrigley Names PepsiCo’s Alejandro Pinillos as New CMO for Europe, CIS and Turkey

Adweek

Pinillos will join from PepsiCo, where was svp for snacks in Europe since 2011 running a team of 50 people across brands including.

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Meet Adalytics, An Asteroid Headed For Ad Tech

AdExchanger

For example, in 2011, Max Schrems was a law student on a semester abroad at Santa Clara University in California, near Facebook’s Menlo Park office. The biggest shakeups to online advertising can come when outsiders get a glimpse of how web monetization works – are revolted – and force change as a public service.

Ad Tech 122