Adweek
JULY 17, 2025
Cheil North America has launched Attention Arc, a full-service media agency formed by merging McKinney Media and LWD, to centralize media operations across its network and serve mid-market clients with performance-driven transparency.
Digiday
JULY 22, 2025
The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less , a combination that’s dragging on the performance of firms like Diageo, which just lost its CEO. Finding new customers is an imperative. Heineken U.K. has found one way around that problem — it’s been using a blend of contextual targeting and attention metrics to diversify its media plans, incorporating otherwise overlooked display inventory into campaigns.
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Martech
JULY 15, 2025
As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Whether your content is read, cited or referenced by generative AI, AI visibility is now the first point of influence for many brands. To stay competitive, your content must be built for that visibility.
Marketing Dive
JULY 18, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Basis
JULY 21, 2025
Ad curation isn’t a new concept, but in 2025, advertisers are embracing it with renewed urgency. From widespread bot traffic , heightened brand safety concerns , and the proliferation of made-for-advertising (MFA) sites to economic pressures and shifting audience signals , industry challenges are creating considerable stress for marketing teams. CMOs are under heightened pressure to defend budgets to skeptical stakeholders.
MNTN
JULY 18, 2025
As a marketer, it’s natural to want to find a surefire means of moving your target audience members from those who are “just browsing” to loyal brand advocates. If that’s been on your mind for a while, it’s time to unpack the various stages of the customer journey. When you understand each stage and how consumers interact with your brand during those phases of their journeys, you can create meaningful connections and cultivate long-term loyalty.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 18, 2025
Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened its emails for over a year.
Playwire
JULY 16, 2025
Key Points Live stream advertising requires finesse : Unlike traditional advertising, live stream ads need seamless integration into content, forcing promotional content causes viewers to leave as quickly as they would exit a pointless meeting. Authenticity drives results : The most effective live stream advertising doesn't feel like advertising at all, with 67% of audiences prioritizing video quality (including content relevance) over everything else.
VideoWeek
JULY 15, 2025
Half of US ad buyers say they are currently using generative AI for digital video ad creation, with another 34 percent planning to use gen AI tools in the future, according to data from the IAB’s 2025 Digital Video Ad Spend & Strategy report, released today. And around 30 percent of digital ads bought by US advertisers and agencies will have been built using generative AI this year, with that number expected to rise to 39 percent next year.
Ad Monsters
JULY 16, 2025
Kara Chiles, SVP of product management at Gannett and the USA TODAY Network, began her career as a newspaper journalist and has since worked in nearly every medium, except broadcast television. So naturally, what drives her is not only what we communicate, but how we do it. Chiles has always been drawn to the flow of information and how to build digital experiences that deliver it effectively.
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Adweek
JULY 15, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Unpacking the Cannes Lions 2025 Award Scandals With the ad world’s glitziest awards under fire, can Cannes Lions fix its credibility crisis? 2025 has marked one of the most controversial Cannes Lions in recent memory. By Rebecca Stewart & Audrey Kemp --> The ad world’s glitziest awards are under fire.
Martech
JULY 15, 2025
Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly 40% by 2026.
Marketing Dive
JULY 17, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
OpenX
JULY 16, 2025
Data-driven advertising promises precision, yet only 32% of marketing professionals worldwide report being “very successful” in executing these strategies. Around 63% achieve only partial success , citing segmented audience targeting and real-time decision-making as significant hurdles. OpenXSelect directly tackles these challenges, elevating supply-side targeting beyond traditional curation to deliver unmatched precision, transparency, and efficiency for advertisers.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
JULY 18, 2025
Pixalate’s Publisher Trust Index reveals which publishers are setting the standard for programmatic quality—and shows how ad ops teams can use these benchmarks to boost trust, revenue, and performance across channels. Media quality is a top concern for advertisers, and publishers are under pressure to prove their value. Between tightening budgets , MFA headaches and the chaos of omnichannel complexity , it’s more important than ever for publishers to define what “premium” really means.
Adweek
JULY 16, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Voice Cannes Has Become a Festival of Great Work and Great Denial There’s a deep, real fear of irrelevance hanging over the creative industries We need to stop treating these festivals as temples of applause and start using them as forums of reckoning. Toni Anne Barson/Getty Images for iHeartMedia By Leonid Sudakov --> There were reasons to be happy at this year’s Cannes Lions.
Martech
JULY 15, 2025
Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM) —from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is headed—particularly in marketing—and what we can expect in the years ahead.
Marketing Dive
JULY 21, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
VideoWeek
JULY 16, 2025
While the macroeconomic environment and the progress of its merger with Interpublic Group were, inevitably, big topics on Omnicom’s earnings call following its Q2 results, CEO John Wren seemed keen to put AI centre stage in the discussion. Before CFO Philip Angelastro was invited to talk through financials, Paolo Yuvienco, Omnicom’s chief technology officer, took the microphone to lay out the agency group’s AI strategy.
Digiday
JULY 16, 2025
Traditional ad models may no longer deliver the revenue publishers need, but better audience strategies can. With privacy regulations tightening, the role of third-party cookies evolving and digital platforms capturing a greater share of advertiser spend, it’s harder than ever for resource-strapped publishers to monetize through legacy channels. With a digital landscape as complex and fragmented as it is today, many publishers are unaware of how much revenue they lose due to stagnant or ineffici
Adweek
JULY 15, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Streaming & OTT Apple TV+s The Studio and Streaming Rule Emmy Nominations HBO and HBO Max dominated nominations, and Apple TV+ had a record-breaking year Seth Rogen in The Studio. Courtesy of Apple TV By Saleah Blancaflor --> Sound the Sirens. It’s awards season yet again, and the Emmys are almost here.
Martech
JULY 18, 2025
Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational entropy. Every new tool, tactic and workflow adds complexity, and complexity compounds friction. As your system grows, so does the drag. In my career, I’ve seen several reasons for these failures or lackluster results, but so often it’s not a failure of strategy, ideas or tools.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
YieldBird
JULY 20, 2025
In today’s fast-paced digital advertising landscape, it’s more important than ever to strike the right balance between effective monetization and a positive user experience. That’s why the Sticky Cube Desktop format is quickly gaining traction among publishers and advertisers alike. Designed specifically for desktop traffic, this rich media ad unit brings a fresh approach to on-page visibility and engagement.
VideoWeek
JULY 15, 2025
RTL-owned sell-side ad tech business smartclip this morning announced ‘Sidekicks’, a new AI platform which will support operational teams working in advertising via a portfolio of specialist AI agents. The company says Sidekicks is designed to address concrete use cases, at a time when industry interest in the use of AI agents is growing. smartclip says the core technology could also be deployed outside of media and advertising, opening up an interesting potential new revenue stream
Monetize More
JULY 18, 2025
The stats don’t lie, and they paint a grim picture for unprepared publishers and app developers. 77% of all US ad fraud is now categorized as Sophisticated Invalid Traffic (SIVT). These aren’t simple bots; they are advanced threats designed to mimic human behavior and siphon your ad revenue undetected. For app developers, the stakes are even higher.
Adweek
JULY 21, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Awards Ad Awards Rush to Tighten AI Rules Amid Cannes Fallout The One Club, Clios, and D&AD are revamping AI protocols ahead of entry season Clios, D&AD, One Show By Brittaney Kiefer --> After one of the most controversial Cannes Lions in history , other ad industry awards shows are tightening their protocols around the use of artificial intelligence (AI) in awards submissions.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JULY 21, 2025
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What’s the biggest technology and media shift impacting marketers that doesn’t involve AI? The biggest technology or media shift impacting marketers today, aside from AI, is the rise of privacy and data regulations, particularly in the wake of changes like the GDPR in Europe and t
Exchange Wire
JULY 16, 2025
Clinch, the Agentic AI platform for omnichannel advertising, today (16th July, 2025) announced the launch of Unlimited Ad Serving, a new SaaS commercial model built to prioritise business goals over impression counts. With a fixed monthly fee, self-service clients get [.] The post Clinch Announces “Unlimited Ad Serving” – A New SaaS Model That Prioritises Outcomes Over Impressions appeared first on ExchangeWire.com.
VideoWeek
JULY 17, 2025
UK marketers raised their advertising budgets during Q2 2025, according to the latest edition of the IPA Bellwether Report, with a net balance of 5.5 percent of respondents increasing their marketing spend. The upward revision follows a decline in Q1, which marked the first drop in four years. The net figure is derived from the proportion of marketers who increased their budgets during the previous quarter, minus those that decreased their budgets.
Monetize More
JULY 16, 2025
Just when publishers started grappling with the traffic impact of AI Overviews in Search, Google has delivered another blow. The tech giant has officially launched AI-powered summaries within Google Discover, the curated news feed that has, until now, remained a vital source of referral traffic for many. This isn’t a test. This marks a launch on both iOS and Android, representing a fundamental shift in how users interact with content on the platform.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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