Adweek

JUNE 15, 2025

The exclusive partnership allows advertisers to reach 80 million authenticated households through Amazon DSP

Advertising 344

Advertising 344

Marketing Dive

JUNE 16, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Retail 112

Retail Cookies Agency ROI 112

Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well.

Education 108

Education Clickbait Communications Audience 108

Martech Series

JUNE 10, 2025

Marketeam.ai announces the launch of its most recent AI marketing agent – ‘Daniel,’ the world’s first autonomous PPC & Campaign-Management Agent, designed to ingest real-time performance data, track competitors and trends, spark proactive campaign ideation, and execute full-funnel paid campaigns across major ad platforms.

Marketing 101

Marketing Conversion SEO MarTech 101

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

illumin

JUNE 15, 2025

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. Here’s how to spot the difference and the applications of both. (UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 Billion Media Account From WPP The French ad network will handle media duties, while IPG will oversee PR Publicis will now handle media for brands such as Snickers, M&Ms, Royal Canin, and Pedigree. Mars By Rebecca Stewart & Alison Weissbrot --> Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned.

Media 327

Media Agency Ad network Food 327

Marketing Dive

JUNE 12, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Entertainment 97

Entertainment ROI Agency Retail 97

More About Advertising

JUNE 10, 2025

At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his biggest clients Mars announced it’s moving its media account worth $1.7bn out of WPP’s Essence MediaCom. It’s only polite to let the loser know in advance. In a wide-ranging review … The post Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers first appeared on More About Advertising.

Media 97

Media Advertising Finance Agency 97

Martech Series

JUNE 10, 2025

An independent industry-led initiative, backed by Springboards and including 4As, ACA, APG, D&AD, IAA, IPA and The One Club for Creativity, aims to set new standards for evaluating LLM performance on real-world creative tasks Springboards , an AI platform accelerating creativity in advertising, and a collective of global advertising and marketing associations, creative leaders, and AI experts – including 4As (American Association of Advertising Agencies), ACA (Advertising Council Australia),

Advertising 73

Advertising Machine Learning Agency MarTech 73

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future. Universal Ads By Mark Mwachiro --> Universal Ads is helping brands that are new to the television ecosystem with the introduction of its TV Business Partner Program.

Ad Tech 279

Ad Tech Media Audience Advertising 279

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Advertising

Martech

JUNE 12, 2025

Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data released this week by TransUnion. According to the TransUnion analysis, the upside in ROAS from better targeting could be as high as 9x. TransUnion used real-world campaigns from 25 of its measurement clients across five verticals and found a widening performance gap as audiences became more targeted.

Audience 90

Audience Conversion MarTech Media 90

Marketing Dive

JUNE 12, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Food 92

Food Cookies Pop-Up ROI 92

Ad Monsters

JUNE 12, 2025

A Q&A with Ari Paparo, Author of “Yield,” and CEO of Marketecture Media. For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. What he heard wasn’t just a technical story about header bidding or auction mechanics; it was a human story, filled with frustration, manipulation and missed opportunity.

Header Bidding 98

Header Bidding Ad Tech Display Advertising Audience 98

Seth Godin

JUNE 16, 2025

In a given neighborhood, just about all the cars are the same. There are few that are pink, orange or purple, for example. There’s nothing inherently wrong with those frequencies of light. Nothing that modern paint technology can’t deliver, nothing that offends the rods and cones of our eyes. It’s because the color of the car we choose tells a story.

90

90

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Sports Marketing News Telemundos Marketing Blitz for 2026 FIFA World Cup Begins Now One year before the tournament, Telemundo unveils a campaign, original programming and National Fútbol Day. Telemundo By Saleah Blancaflor --> The 2026 FIFA World Cup kicks off exactly one year from today, and Telemundo is already getting a head start.

Marketing 288

Marketing Media Advertising Agency 288

Martech

JUNE 13, 2025

If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information online, you’re not alone. Many people treat traditional search and LLMs as a binary choice — one or the other. But in reality, search engines and generative search are experiential competitors, not direct ones. They do very different things, as the table below shows: Search Engines Generative Search Competitor in function Competitor in experience Built for links

SEO 78

SEO Conversion Machine Learning Viewability 78

Marketing Dive

JUNE 11, 2025

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

Agency 80

Agency 80

illumin

JUNE 12, 2025

It’s that time of the year when we honor all the dads and father figures worldwide. Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights.

Advertising 76

Advertising Shipping Retail Conversion Rate 76

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Martech Series

JUNE 10, 2025

Overwatch, Sidekick, and Muse facilitate compliance review, act as a personal assistant, and help advisors write custom marketing content, reinforcing FMG’s leadership in embedded AI solutions FMG , a leading SaaS provider of marketing automation, content, and websites for financial advisors, today announced the rollout of three new AI-powered solutions: Overwatch, Sidekick, and Muse.

Marketing 83

Marketing Communications Conversion MarTech 83

Adweek

JUNE 13, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators Why Kerrygold’s Butter-Themed Influencer Trip Went Viral on TikTok The butter brand’s recent visit to Ireland is a case study in how to make influencer marketing work Kerrygold, Marco Bottigelli/Getty Images By Elena Cavender --> Kerrygold’s recent brand trip proves influencer trips are still a way to generate positive buzz.

Food 280

Food Electronics Media Retail 280

Martech

JUNE 10, 2025

Every jump forward in technology changes the consumer journey — sometimes in subtle ways, other times more dramatically. Online searches and interactions are changing fast, and ignoring this shift could hurt your brand. Whether it’s Google’s AI Overviews or AI Mode, Perplexity, models like ChatGPT o3 and o4-mini or one of a dozen other options, AI’s popularity significantly impacts how consumers seek solutions.

Healthcare 87

Healthcare Finance SEO Impressions 87

AdPulp

JUNE 13, 2025

Meta is an advertising-fueled juggernaut. Its fourth quarter income was $48.39 billion, up 21% from the prior year. The company is minting money, and recently, Mark Zuckerberg said his company plans to further disrupt the advertising business with AI-assisted automation. According to two articles in The Guardian, Facebook’s new AI-powered tools will autogenerate an entire […] The post No Humans Needed: Machines Will Make and Distribute the Ads appeared first on Adpulp.

Advertising 87

Advertising Media Agency 87

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digital Remedy

JUNE 12, 2025

As artificial intelligence continues to dominate headlines and industry conversations, confusion still lingers—especially around the relationship between artificial intelligence (AI) and machine learning (ML). Many people use the terms interchangeably, but they’re not the same. Understanding the difference is essential for advertisers and marketers looking to harness the right tools for performance-driven results.

Machine Learning 71

Machine Learning Advertising Ad Tech Audience 71

Marketing Dive

JUNE 13, 2025

“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty.

90

90

Adweek

JUNE 13, 2025

As ICE raids and military presence grip Los Angeles, Hispanic-led agencies are stepping up to protect their staff, support their communities, and call on brands to show up with compassion and consistency.

Agency 290

Agency Advertising 290

Digiday

JUNE 10, 2025

Last year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future , full stop. Whether it’s querying TikTok’s long-term plans for AI, clarity on its partner programs or the inside track on its product road map, marketers on the Croisette are gearing up to determine how the app will (or won’t) fit into their future plans.

Marketing 77

Marketing Media Advertising 77

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Martech

JUNE 17, 2025

You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your content strategy. With attention spans shrinking, it seems like a logical shift. But do videos perform better than traditional posts? Two decades ago, I started blogging. Back then, keeping a post under 2,000 words felt like a constraint.

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67

Ad Monsters

JUNE 17, 2025

If your idea of updating your rate card is just tweaking last quarter’s numbers, you could be overlooking major opportunities—or worse, making costly mistakes. James Deaker, aka “The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.

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64

Marketing Dive

JUNE 16, 2025

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.

Agency 82

Agency Media 82

Adweek

JUNE 15, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Retail News PayPal Debuts Shoppable Ads for Publisher Sites The new ad format aims to engage consumers as AI eats into retailers’ traffic PayPal is launching interactive shoppable ads across the open web. By Kendra Barnett --> Digital payment giant PayPal is introducing shoppable ads on publisher sites that enable users to buy directly from the ad without leaving the publisher’s site or app.

Retail 271

Retail eCommerce Media Food 271

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing