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Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Accounts Publicis Takes Mars $1.7 Billion Media Account From WPP The French ad network will handle media duties, while IPG will oversee PR Publicis will now handle media for brands such as Snickers, M&Ms, Royal Canin, and Pedigree. Mars By Rebecca Stewart & Alison Weissbrot --> Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned.
Marketeam.ai announces the launch of its most recent AI marketing agent – ‘Daniel,’ the world’s first autonomous PPC & Campaign-Management Agent, designed to ingest real-time performance data, track competitors and trends, spark proactive campaign ideation, and execute full-funnel paid campaigns across major ad platforms.
B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well.
At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his biggest clients Mars announced it’s moving its media account worth $1.7bn out of WPP’s Essence MediaCom. It’s only polite to let the loser know in advance. In a wide-ranging review … The post Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers first appeared on More About Advertising.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Meta’s plans to fully automate ads with AI by 2026 doesn’t come as a surprise to creative agencies – but it could make retaining clients and scooping up new business that much more difficult. By next year, the social media company aims to allow brands to fully create and target ads using AI, seemingly giving marketers carte blanche for creative automation, according to The Wall Street Journal.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future. Universal Ads By Mark Mwachiro --> Universal Ads is helping brands that are new to the television ecosystem with the introduction of its TV Business Partner Program.
An independent industry-led initiative, backed by Springboards and including 4As, ACA, APG, D&AD, IAA, IPA and The One Club for Creativity, aims to set new standards for evaluating LLM performance on real-world creative tasks Springboards , an AI platform accelerating creativity in advertising, and a collective of global advertising and marketing associations, creative leaders, and AI experts – including 4As (American Association of Advertising Agencies), ACA (Advertising Council Australia),
An independent industry-led initiative, backed by Springboards and including 4As, ACA, APG, D&AD, IAA, IPA and The One Club for Creativity, aims to set new standards for evaluating LLM performance on real-world creative tasks Springboards , an AI platform accelerating creativity in advertising, and a collective of global advertising and marketing associations, creative leaders, and AI experts – including 4As (American Association of Advertising Agencies), ACA (Advertising Council Australia),
As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.
A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.
Last year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future , full stop. Whether it’s querying TikTok’s long-term plans for AI, clarity on its partner programs or the inside track on its product road map, marketers on the Croisette are gearing up to determine how the app will (or won’t) fit into their future plans.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Sports Marketing News Telemundos Marketing Blitz for 2026 FIFA World Cup Begins Now One year before the tournament, Telemundo unveils a campaign, original programming and National Fútbol Day. Telemundo By Saleah Blancaflor --> The 2026 FIFA World Cup kicks off exactly one year from today, and Telemundo is already getting a head start.
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Overwatch, Sidekick, and Muse facilitate compliance review, act as a personal assistant, and help advisors write custom marketing content, reinforcing FMG’s leadership in embedded AI solutions FMG , a leading SaaS provider of marketing automation, content, and websites for financial advisors, today announced the rollout of three new AI-powered solutions: Overwatch, Sidekick, and Muse.
Every jump forward in technology changes the consumer journey — sometimes in subtle ways, other times more dramatically. Online searches and interactions are changing fast, and ignoring this shift could hurt your brand. Whether it’s Google’s AI Overviews or AI Mode, Perplexity, models like ChatGPT o3 and o4-mini or one of a dozen other options, AI’s popularity significantly impacts how consumers seek solutions.
Mark Read’s seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided that the time is right for him to hand over to a new leader” in a 7am announcement. Read’s departure has been widely anticipated following the appointment of former BT CEO Philip Jansen as chairman … The post Mark Read steps down at WPP first appeared on More About Advertising.
Subscribe: Apple Podcasts • Spotify Next week, thousands of marketers and ad execs are expected to once again brave the French Riviera’s heat, rosé-laden soirees and back-to-back meetings that make the annual Cannes Lions International Festival of Creativity from June 16 to 20. The festival is as much about stamina as it is about lavish award ceremonies and late nights at the Gutter Bar.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. WPP By Rebecca Stewart --> WPP chief executive (CEO) Mark Read is stepping down after leading the U.K. ad network for seven years.
Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution In the latest demonstration of its leadership in developing unique creative formats, TripleLift , the world’s leading Creative SSP, announced the launch of programmatic Pause Ads in partnership with DIRECTV Advertising. This groundbreaking offering allows buyers access to DIRECTV’s Pause Ad product via programmatic through major DSP partners.
The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising supply chain. They are open for public comment until Aug. 11, 2025. “Despite the digital nature of our industry, the way we handle invoices is still largely manual and outdated,” Angelina Eng, VP of measurement, attribution & data center, IAB, said in a statement.
As some brands and agencies retreat from LGBTQ+ visibility, Zach Rosen is betting on a different approach. He’s centering queer leadership, industry relevance, and community at the first-ever Supernova Pride Summit during Cannes Lions. Major holding companies and even some publishers have pulled back from LGBTQ+ issues under mounting political pressure.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
WPP hasn’t just lost its CEO Mark Read — it’s also about to lose Mars, one of its biggest media accounts. The CPG giant is shifting its media account to Publicis, according to two sources with the shift. That leaves WPP Media without an account valued at $1.7 billion, per agency tracker COMvergence — and marks yet another blow to its client roster, coming just months after Coca-Cola handed $800 million in North American media billings to Publicis.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent Read Outgoing WPP CEO Mark Reads Full Exit Statement Read said he is leaving WPP with an exceptional leadership team and a secure financial position Read has spent three decades at WPP and the last seven years as CEO WPP By Rebecca Stewart --> After a bumpy first half of 2025 for WPP, chief executive Mark Read has announced plans to step down in December.
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Leverage advanced call tracking, precise marketing attribution, and award-winning AI-driven conversation analytics—now available via the Microsoft Azure AI Cloud Ecosystem. Marchex , which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, announced that Marchex’s Marketing Edge is now available on the Microsoft Azure Marketplace and AppSource.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Tech Lab Explainer on the differences between Trusted Server and Prebid Server and how they complement each other to increase publisher value The post Trusted Server vs. Prebid Server: Better Together! appeared first on IAB Tech Lab.
Amanda Gomez shares how the New York Post is going direct to buyers to future-proof revenue and capitalize on its first-party data. Amanda Gomez, SVP of Revenue Operations at the New York Post, spends most of her days buried in spreadsheets, Slack threads and yield reports. But before she dives into any of that, she’s checking the trades and industry newsletters—because, in ad ops, you’re either ahead of the curve or playing catch-up.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Streaming & OTT Experian and Roku Make Sam Richardson Your Financial BFF The partnership includes a custom vignette, an evergreen marquee ad video, prime-time takeovers, and Roku City activations. Sam Richardson being integrated in Experian and Rokus partnership. Experian, Roku By Saleah Blancaflor --> Roku and Experian want to take your friendship to a new level, becoming a financial “BFF.” At the end o
Key Points AI-Powered Creator Marketplaces Go Beyond Discovery These platforms use machine learning, natural language processing, and behavioral analysis to match brands with creators based on values, content, and audience intent—not just follower counts or demographics. Mid-Tier Creators Deliver Superior ROI Creators with 1,000–50,000 followers often produce 3–5X more engagement and greater authenticity, making them ideal for scalable campaigns.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The martech landscape is evolving rapidly — and creative operations is increasingly at the center of that transformation. As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. What was once a simple SaaS transaction — buy a license, get trained, start using — no longer fits.
Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships. “Our investment in local infrastructure and partnerships is already driving real results.
The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, US and Australia into a single, unified global team. The newly formed team is tasked with refining The Guardian’s monetization strategy and execution across key international markets. At the helm of this initiative is Dave Strauss, VP of revenue operations and strategy at The Guardian US, who takes the lead on the publisher’s global str
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. By Matt Britton --> Retail media is rewriting the rules of brand engagement. As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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