Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions YouTube’s Neal Mohan Fires Back at Netflix CEO’s “Killing Time” Dig Exec also says the platform will defend creators as AI becomes more prominent Kathryn Lundstrom By Kathryn Lundstrom --> YouTube has big streamers on the defense. During a panel discussion at ADWEEK House in Cannes, Ankler Media founder Janice Min asked YouTube CEO Neal Mohan to respond to recent comments made by Netflix CEO Te

Media 269

Media Advertising Audience Agency 269

Marketing Dive

JUNE 16, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Retail 111

Retail Cookies Agency ROI 111

Adweek

JUNE 15, 2025

The exclusive partnership allows advertisers to reach 80 million authenticated households through Amazon DSP

Advertising 348

Advertising 348

illumin

JUNE 15, 2025

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. Here’s how to spot the difference and the applications of both. (UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

JUNE 12, 2025

Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data released this week by TransUnion. According to the TransUnion analysis, the upside in ROAS from better targeting could be as high as 9x. TransUnion used real-world campaigns from 25 of its measurement clients across five verticals and found a widening performance gap as audiences became more targeted.

Audience 91

Audience Conversion MarTech Media 91

Ad Monsters

JUNE 12, 2025

A Q&A with Ari Paparo, Author of “Yield,” and CEO of Marketecture Media. For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. What he heard wasn’t just a technical story about header bidding or auction mechanics; it was a human story, filled with frustration, manipulation and missed opportunity.

Header Bidding 98

Header Bidding Ad Tech Display Advertising Audience 98

Seth Godin

JUNE 16, 2025

In a given neighborhood, just about all the cars are the same. There are few that are pink, orange or purple, for example. There’s nothing inherently wrong with those frequencies of light. Nothing that modern paint technology can’t deliver, nothing that offends the rods and cones of our eyes. It’s because the color of the car we choose tells a story.

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Martech

JUNE 18, 2025

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating everything — but speed alone isn’t a strategy. In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. The broader AI industry?

Shipping 75

Shipping Brand Awareness Marketing MarTech 75

illumin

JUNE 12, 2025

It’s that time of the year when we honor all the dads and father figures worldwide. Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights.

Advertising 76

Advertising Shipping Retail Conversion Rate 76

Adweek

JUNE 17, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Telstra’s Cinematic Spot Wins Cannes Lions Film Craft Grand Prix Telstra took top honors in Film Craft, while AMPAS and Idomed earned Grand Prix wins for digital accessibility and striking visual design By Audrey Kemp --> Australian telecom brand Telstra took home the Grand Prix in Film Craft for its emotional and visually stunning ad, “Better on a Better Network.

Pharmaceuticals 290

Pharmaceuticals Entertainment Agency Media 290

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Advertising

Marketing Dive

JUNE 12, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Food 92

Food Cookies Pop-Up ROI 92

Digital Remedy

JUNE 17, 2025

When COVID-19 upended the world in early 2020, the ripple effects were swift and far-reaching across every industry, and advertising was no exception. Marketers found themselves in unfamiliar territory: facing rapid shifts in consumer behavior, media consumption, and spending priorities while trying to make the right decisions under extreme uncertainty.

Communications 80

Communications Media Cookies ROI 80

Martech

JUNE 13, 2025

If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information online, you’re not alone. Many people treat traditional search and LLMs as a binary choice — one or the other. But in reality, search engines and generative search are experiential competitors, not direct ones. They do very different things, as the table below shows: Search Engines Generative Search Competitor in function Competitor in experience Built for links

SEO 78

SEO Conversion Machine Learning Viewability 78

AdPulp

JUNE 13, 2025

Meta is an advertising-fueled juggernaut. Its fourth quarter income was $48.39 billion, up 21% from the prior year. The company is minting money, and recently, Mark Zuckerberg said his company plans to further disrupt the advertising business with AI-assisted automation. According to two articles in The Guardian, Facebook’s new AI-powered tools will autogenerate an entire […] The post No Humans Needed: Machines Will Make and Distribute the Ads appeared first on Adpulp.

Advertising 87

Advertising Media Agency 87

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

JUNE 13, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators Why Kerrygold’s Butter-Themed Influencer Trip Went Viral on TikTok The butter brand’s recent visit to Ireland is a case study in how to make influencer marketing work Kerrygold, Marco Bottigelli/Getty Images By Elena Cavender --> Kerrygold’s recent brand trip proves influencer trips are still a way to generate positive buzz.

Food 280

Food Electronics Media Retail 280

Marketing Dive

JUNE 13, 2025

“Where There’s a Wyndham, There’s a Way” unites the hotel company’s 25 brands under a single tagline for the first time as it aims to grow loyalty.

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Digital Remedy

JUNE 12, 2025

As artificial intelligence continues to dominate headlines and industry conversations, confusion still lingers—especially around the relationship between artificial intelligence (AI) and machine learning (ML). Many people use the terms interchangeably, but they’re not the same. Understanding the difference is essential for advertisers and marketers looking to harness the right tools for performance-driven results.

Machine Learning 71

Machine Learning Advertising Ad Tech Audience 71

Ad Monsters

JUNE 17, 2025

If your idea of updating your rate card is just tweaking last quarter’s numbers, you could be overlooking major opportunities—or worse, making costly mistakes. James Deaker, aka “The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.

GDPR 69

GDPR Conversion Audience Advertising 69

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Martech

JUNE 17, 2025

You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your content strategy. With attention spans shrinking, it seems like a logical shift. But do videos perform better than traditional posts? Two decades ago, I started blogging. Back then, keeping a post under 2,000 words felt like a constraint.

Impressions 70

Impressions Audience ROI Conversion 70

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators ABC Good Morning America Begins Broadcasts From New Home at 7 Hudson Square All of ABC News operations are now under one roof Good Morning America anchors at new studios at Hudson Square. Courtesy of ABC/Heidi Gutman By Mark Mwachiro --> On Monday, ABC News’ Good Morning America welcomed viewers from its new home and location at the Robert A.

Real Estate 277

Real Estate Affiliates Media Advertising 277

Marketing Dive

JUNE 16, 2025

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.

Agency 79

Agency Media 79

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. It’s rapidly becoming a performance driver. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.

Brand Awareness 69

Brand Awareness Audience ROI Impressions 69

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

JUNE 16, 2025

Related Insights The Programmatic Publisher Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs Read More On the second official day of the Cannes Lions Festival of Creativity, Amazon continues its charm offensive on advertisers, announcing a partnership with Disney Advertising that brings its demand-side platform into Disney’s Real-Time Ad Exchange.

Demand Side Platform 65

Demand Side Platform Ad Exchange Audience Advertising 65

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). MarTech’s State of Your Stack Survey. Gartner’s CEO and Senior Business Executive Survey. Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.

MarTech 64

MarTech Marketing Communications Audience 64

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Apples Tor Myhren Says AI Will Not Save Us in Rallying Cry for Human Creativity The marketing leader opened Cannes Lions by arguing for human craft as the industrys superpower. Myhren highlighted the human craft behind Apples esteemed ads, such as this one with Pedro Pascal.

Communications 277

Communications Media Advertising Marketing 277

Marketing Dive

JUNE 13, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Communications 77

Communications Entertainment Ad Tech Agency 77

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. Here’s your quick, handy guide to adding audio to your marketing mix. (UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades.

Advertising 59

Advertising Ad Tech Media 59

Digiday

JUNE 17, 2025

Having decided that the value of live — be it live sports, live shopping, live-streaming, live events or live conversations — is of essential importance to its clients, Omnicom is partnering with several major platforms and publishers to harness live’s power. DIgiday has learned that the holding company today is announcing partnerships with payment platform PayPal as well as with X, in hopes of getting clients closer to influencers and content that shows a higher propensity to spur consumers to

Conversion 68

Conversion Media Marketing 68

Martech

JUNE 12, 2025

As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can backfire, damaging brand trust and exposing companies to reputational and regulatory risks. AI’s promise meets public scrutiny Summer is here, but it’s hard to forget how social media buzzed earlier this year over Meta’s AI-generated accounts like Grandpa Brian — complete with awkward

Marketing 64

Marketing Communications Audience MarTech 64

Adweek

JUNE 13, 2025

ADWEEK's real-time coverage of Cannes Lions. We're bringing you breaking news, standout campaigns, industry insights, and exclusive moments as they happen. Whether you’re on the ground or tuning in from afar, this is your go-to source for everything Cannes.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing