what-you-need-for-in-app-mid-funnel-prospecting-campaigns 
InMobi
NOVEMBER 11, 2019
Think about the classic marketing funnel. In the mobile in-app advertising space, we tend to focus a lot at the very top and very bottom of the funnel. If you want reach and awareness, there are a lot of options. And if you want app installs and downloads, there are also a lot of options.
Basis
JANUARY 24, 2024
From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. What are your biggest pieces of advice for health and pharma advertisers as we move towards a cookieless future?
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InMobi
MAY 8, 2019
What, exactly, is cross device attribution and why is it necessary today? If you think about it, multiple devices were assisted in the final conversion. If you think about it, multiple devices were assisted in the final conversion. Let’s start with what is cross device. It’s people identity.
InMobi
OCTOBER 13, 2020
In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution.
Martech
JANUARY 20, 2022
Here’s what’s inside: What is a “virtual event”? Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. What is a “virtual event”? The development of virtual events began in the mid-1990s with several software applications that enable users to share their screens.
Basis
NOVEMBER 7, 2022
Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. The TikTok era of social advertising has arrived. And above all, they must be authentic. million to 655.9
Single Grain
JUNE 15, 2020
If a company is a small business, mid market or enterprise, there's a reason why it's at that particular size: They haven't learned to do something yet. You can even see the conversion volume. ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years.
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