Adweek

JANUARY 17, 2024

Page Six, the celebrity and gossip arm of the New York Post, has spent a year building a new video studio, Page Six Studio, to help the entertainment title dramatically increase the volume of its video content. The project is the latest in a series of efforts undertaken by the Post to position Page Six.

Entertainment 242

Entertainment 242

AdExchanger

APRIL 25, 2024

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.

Video Ads 105

Video Ads Media Advertising 105

Adweek

JANUARY 8, 2024

Prime Video's ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can't refuse. The company is offering lower ad prices than competitors at launch on Jan. 29, and projecting massive reach thanks to a plan that automatically enrolls consumers, according to several media buyers familiar with.

Video Ads 297

Video Ads Media Advertising 297

Adweek

SEPTEMBER 22, 2023

The business and lifestyle publisher Insider, an Axel Springer property, has notched a number of key milestones in its video consumption over the last two months. That's thanks to a larger shift in its content strategy, one that the company hopes to translate into increased advertising revenue.

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Advertising Marketing 264

Adweek

FEBRUARY 12, 2024

While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy. The streaming service debuted "Ill Terrible Gato," the second spot in its latest brand campaign, "Find Your Happy Place." From media agency Rufus, 15-, 30- and 60-second spots will run on linear and streaming TV, in-cinema, social, digital.

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Agency Media Marketing 250

Adweek

SEPTEMBER 7, 2023

Amazon Prime Video is a popular streaming service that offers a wide variety of TV shows, movies and documentaries to its subscribers. In 2022, the company partnered with Insight Publicis to launch its services in Nigeria as part of Prime Video's expansion plans across the EMEA region.

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Audience 283

Adweek

JANUARY 4, 2024

Prime Video's upcoming ad-supported tier is beginning to take shape. Disney's Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive first announced the news on LinkedIn today.

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Advertising 223

AdExchanger

MARCH 22, 2024

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?

Video Ads 127

Video Ads Demand Side Platform Ad Inventory CPM 127

Ad Monsters

MARCH 13, 2024

Today we’re talking Video and Google’s PAAPI, so bear with me it’s going to get technical. Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for Video Ad Serving Template , this is the industry standard that video players use to serve ads. In short, it’s a mess. What Does Work?

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Fill rate Video Ads Ad Server Audience 122

Adweek

OCTOBER 27, 2022

Changes continue to come to YouTube's platform, as the Google-owned video site revealed Thursday that it began rolling out separate tabs across all devices for live videos, Shorts and videos.

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Adweek

DECEMBER 23, 2022

Short-form video? Subscription service Twitter Blue is now enabling users to upload videos up to one hour long from the web, at 1080p resolution and a file size of 2 gigabytes, up from 10 minutes at 1080p resolution with a file size limit of 512 megabytes. Those are so last week. The 512.

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Ad Rants

OCTOBER 11, 2023

Moreover, using the right type of images and videos in your GMB profile can be extremely transformative. Prerequisite for Adding Photos and Videos to Your GMB Profile First things first, you must complete all the steps to verify your Google My Business account. So, are you ready to supercharge your local marketing with visual craft?

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SEO Brand Awareness Audience Marketing 220

Adweek

JANUARY 12, 2023

The sports, finance and lifestyle publisher The Arena Group, which houses editorial titles including Sports Illustrated, The Street and Parade, has acquired Fexy Studios, a digital video and content production studio with a focus on food media, in a stock-and-cash transaction.

Finance 248

Finance Food Media Marketing 248

Adweek

JUNE 28, 2022

Amazon Prime Video and Studios chief marketing officer Ukonwa Ojo is out. Ojo is stepping down from the company just months before the debut of two of Prime Video's biggest programs ever: its Lord of the Rings series, Rings of Power, and the exclusive launch of NFL's Thursday Night Football. For nearly two years, Ukonwa.

Marketing 308

Marketing 308

Adweek

MARCH 10, 2023

Snapchat offers a "video stability" feature that is designed to "reduce shakiness" in a user's videos. Users can turn this feature on before recording videos in the Snapchat mobile application. Our guide will show you how to turn on video stability in the Snapchat mobile app.

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Adweek

MARCH 9, 2023

The moves reflect the increasing priority the company has placed on discovery and short-form video. Spotify unveiled a host of new features, advertising products and tools for creators at its annual Stream On event Wednesday.

Advertising 258

Advertising 258

Adweek

OCTOBER 3, 2022

TikTok allows users to filter videos based on keywords that appear in their descriptions or stickers. TikTok may automatically filter some video keywords for users, depending on their use of the platform. Our guide will show you how to filter videos based on keywords.

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Adweek

AUGUST 18, 2022

Cameo introduced Cameo Live, enabling fans to book 10-minute video calls with the thousands of actors, athletes, comedians, creators, musicians, pop culture personalities and reality stars on the personalized video messaging platform.

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Adweek

JULY 10, 2023

The video opens in a stark white room. A man wearing a blue blazer, black jeans and black sneakers--a variation on the modern Silicon Valley tech executive uniform--walks into frame. He is pushing a large gray industrial dolly bearing only a miniature white box. Small," he begins. It's a big word with a bad reputation.".

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Adweek

AUGUST 19, 2022

Rick Astley is reprising the classic 1987 music video that has provided fodder for more than a decade's worth of memes as part of a new campaign for insurance brand American Automobile Association (AAA). The British singer appeared in a new 35th anniversary version of the "Never Gonna Give You Up" video that features back-up.

AutoMobile 279

AutoMobile 279

Adweek

SEPTEMBER 30, 2022

Twitter introduced two updates related to how videos are discovered and viewed on its platform: an immersive video player and a video carousel on its Explore page. The social network said in a blog post, "Videos are a huge part of the public conversation, and they're one of the most engaging ways people can express.

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Conversion 196

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 95

Video Ads Retail MarTech Marketing 95

Adweek

MAY 18, 2023

Just ahead of the 27th WNBA season tip-off, Amazon Prime Video has ordered a documentary film Power of the Dream that details how the team took on their owner, and permanently altered Georgia politics. "We Dreams can change lives--and the U.S. political landscape. And in 2020, WNBA team the Atlanta Dream did both. We believe in.

Marketing 279

Marketing 279

Adweek

DECEMBER 20, 2022

TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user's For You feed. Users can go to the share panel on a video in the For You feed and tap "Why this video," which will bring up reasons why that particular piece of content was recommended.

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Adweek

AUGUST 24, 2023

WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads.

Video Ads 210

Video Ads Media Advertising Ad Tech 210

Ad Rants

DECEMBER 23, 2022

If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. That is why if you aren't incorporating video marketing in your marketing campaigns, you are not only missing out on customers but your SERP ranking will also get affected.

SEO 232

SEO Marketing Click Through Rate Conversion 232

Adweek

DECEMBER 16, 2022

Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week's addition of Reels metrics to the Facebook Video Insights API.

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Adweek

OCTOBER 31, 2022

As users browse the Twitter mobile application, they may come across videos that will automatically begin playing. Users have the option to stop videos from automatically playing, if they'd prefer. Our guide will show you how to stop videos from automatically playing in the Twitter mobile app.

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Adweek

DECEMBER 11, 2023

6, the video game Starfield was officially released on Xbox and PC. It was the first new intellectual property developed by Bethesda Game Studios in 25 years. Because the ambitious and lavishly produced role-playing game came from the mind of Todd Howard--the Bethesda game director and executive producer who led the creation of.

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Adweek

MARCH 29, 2023

The popularity of esports has led many brands to begin tapping professional video game players for the same sort of sponsorships and endorsements that traditional athletes have long enjoyed.

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Agency Advertising 245

Adweek

JULY 11, 2023

To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? PMC) and Overtime have all recently launched or expanded their livestream video capabilities. As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion.

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Audience Media Advertising 202

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. Video engages your potential clients much better than standard text. For example, using video in your email marketing can result in a 300% boost in click-through rates. And, landing page videos can increase conversions by 130%. Use Video in Email Marketing.

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

Adweek

DECEMBER 22, 2022

Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube--as well as Pinterest, Twitter and even Amazon--began launching and promoting vertical video products in a sweeping response to the ascendant popularity of TikTok.

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Media Marketing 231

Adweek

APRIL 6, 2023

The Interactive Advertising Bureau Tech Lab has updated the technical specifications for digital video ads, designed to provide media buyers with more choices and introduce more transparency, whose definitions will help determine the flow of billions of dollars in advertising budgets.

Video Ads 220

Video Ads Marketing Media Advertising 220

AdExchanger

APRIL 25, 2024

The post GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace appeared first on AdExchanger. GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump.

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Video Ads Audience 88

AdExchanger

MARCH 17, 2024

Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for in-stream and outstream video. Some publishers and video ad platforms are wondering whether the joke is on them.

Video Ads 125

Video Ads 125

AdExchanger

MARCH 22, 2024

When an advertiser places video content on a publisher’s site, the opportunities are manifold. Does the player loop ads, or does the video ad precede content? Is that […] The post Goodbye, Outstream: The Digital Video Classification Shakeup appeared first on AdExchanger.

Video Ads 76

Video Ads Advertising 76