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Amazon is making a prime hire for its video ads team.
Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising.
This is a new, global role, with Bhatia’s duties spanning everything from strategy to go-to-market and sales.
“We are delighted to welcome Krishan Bhatia to Amazon Ads as vice president of global video strategy,” an Amazon spokesman said in a statement. “Krishan will lead a global sales team focused on our growing streaming TV offerings across live sports, Amazon Freevee, Twitch, Prime Video ads and third-party publishers, and bring a wealth of media experience for our streaming TV customers.”
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