Adweek

JANUARY 19, 2024

Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year's resolutions.

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Agency 299

Adweek

FEBRUARY 20, 2024

PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation.

Machine Learning 264

Machine Learning Agency Media Marketing 264

Martech Series

AUGUST 24, 2022

Kura Technologies , an award-winning developer of the best-in-class augmented reality (AR) smart glasses and platform, announced that its fully custom and highly-anticipated development kit optics are up and running in the lab with production to start later this year. Marketing Technology News: MarTech Interview With Dean Coclin, Sr.

Machine Learning 84

Machine Learning Viewability Manufacturing MarTech 84

Adweek

JANUARY 18, 2024

And now, it's the turn of Austria as it offers its artificial intelligence technology to answer tourists' questions--called ChatSkiPT. Tourism campaigns have grown to focus increasingly on humor in recent years as they attempt to lampoon the absurdity of society's trends while promoting the beauty of their locations.

Advertising 274

Advertising 274

Adweek

NOVEMBER 15, 2023

This is a revolution powered by a convergence of cutting-edge technologies like artificial intelligence (AI), virtual reality (VR) and augmented reality (AR), and. But I invite you to consider a future where these age-old norms and conventions have become obsolete.

Marketing 300

Marketing Advertising 300

Adweek

SEPTEMBER 6, 2023

Open tennis and showing off new technology. Even as it pitches artificial intelligence to business leaders in 2023, human-to-human interaction remains essential to its b-to-b success. For roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S.

Agency 320

Agency 320

Adweek

JULY 24, 2023

On the heels of a new campaign asking who is going to be the sheriff of the Wild West that is artificial intelligence, Salesforce also releaased a survey showing that almost three-quarters of employees believe the technology introduces new security risks but plan to use it anyway.

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Adweek

JUNE 14, 2023

Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the EU's Artificial Intelligence Act. What does the bill entail?

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Adweek

NOVEMBER 29, 2023

Technology is at the heart of innovation. In a world of artificial intelligence and automation, how can you and your brand rise up above the noise? That's the case in every industry, including marketing. Adweek's fifth annual NexTech summit took place Nov. 14-15 in New York.

Marketing 244

Marketing 244

Adweek

SEPTEMBER 25, 2023

As the role of artificial intelligence grows, it's probably no surprise that Americans' wariness about the technology is growing just as quickly--if not faster. Consider the results of a handful of studies and surveys released this summer alone. Two workers out of.

Advertising 256

Advertising 256

Adweek

AUGUST 8, 2023

From radio and TV to the internet and artificial intelligence, the advertising industry has changed significantly with the rise of each technological advancement. Staying relevant requires advertisers to anticipate these groundbreaking technologies.

Advertising 229

Advertising 229

Adweek

MARCH 22, 2023

With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology.

Marketing 300

Marketing 300

Adweek

JULY 6, 2023

The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages permission to use her likeness for a "Jen AI" custom invite tool.

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Adweek

MAY 11, 2023

Microsoft introduced another way for publishers to monetize artificial intelligence this week. With the ads for chat API for publishers, apps and online services, a publisher can add chatbot technology to their website--either from Microsoft or another company--and.

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Adweek

JULY 19, 2023

International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up package design. Diageo, with more than 200 brands and a market cap of $98 billion, worked with creative technology company Phantom to develop bespoke creative generation tools.

Marketing 244

Marketing 244

Adweek

MARCH 26, 2023

The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media and marketing industries.

Media 273

Media Marketing 273

Adweek

MAY 23, 2023

Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers.

Marketing 287

Marketing Advertising 287

Adweek

JANUARY 22, 2023

Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung's European chief marketing officer, is excited about the technology he saw on display. Yet he's also not entirely convinced by the interest around artificial intelligence tool ChatGPT that has captured the business world's attention.

Marketing 282

Marketing Agency 282

Adweek

JULY 26, 2022

From chatbots to voice search to mixed reality, artificial intelligence is quickly becoming an integral tool for marketers trying to gain a competitive edge in the marketing ecosystem. These challenger technologies and more were explored at Adweek's annual Elevate: AI event, which was held virtually on July 12.

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Marketing 241

Ad Rants

DECEMBER 29, 2023

In an era defined by constant technological advancements, it is no surprise that workplace communication is undergoing a profound transformation. Businesses can streamline operations by harnessing AI technologies such as speech recognition and natural language processing while enhancing employee collaboration.

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Communications Conversion 247

Adweek

NOVEMBER 10, 2022

Artificial intelligence-powered image generators have turned heads on social media for their ability to produce often-realistic and fanciful renderings on any text prompt that one might imagine. A series of partnerships have begun to integrate machine-learning-powered image generation technology into software and online.

Machine Learning 296

Machine Learning Media 296

Adweek

JANUARY 27, 2023

Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for publishers (and such as BuzzFeed and CNET). In turn, this has triggered debate among marketers as to how the influx of this content impacts ad-buying decisions.

Advertising 278

Advertising Marketing Media 278

Adweek

JULY 13, 2023

Big business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much. A report from data and analytics firm Integrate found that 38% of b-to-b marketers are facing budget cuts in 2023, while 40% are eliminating staff.

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Marketing 223

Adweek

FEBRUARY 13, 2023

Recently, I gave ChatGPT, OpenAI's artificially intelligent content creator, the following prompt: "Write a five-sentence paragraph about what ChatGPT means for chief marketing officers and marketing organizations."

Marketing 263

Marketing 263

Adweek

JANUARY 9, 2023

As artificial intelligence's ability to produce realistic imagery and video, the television and movie industries are starting to wrestle with questions about what this new technology means for the future of video production.

Electronics 249

Electronics 249

Adweek

DECEMBER 20, 2022

Now, the artificial intelligence-powered ad solution has shown enough promise in its first few months for the company to extend it to verticals, such as consumer packaged goods, entertainment, media and technology. Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August.

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Entertainment Retail Marketing Media 246

Adweek

SEPTEMBER 22, 2022

turned over control of his TikTok account Thursday to Luk.AI, his artificial intelligence alter ego. National Basketball Association All-Star Luka Don?i?

Marketing 246

Marketing 246

Smart Insights

MAY 9, 2023

Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using … The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights. (..)

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Marketing Machine Learning 143

Fuel Lines

FEBRUARY 22, 2023

Artificial intelligence (AI) can make business development easier and efficient. Artificial intelligence (AI) offers a wide range of benefits across a variety of industries and applications.

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Agency Machine Learning ROI Media 263

Adweek

JUNE 2, 2022

Pinterest went shopping for an artificial-intelligence-powered shopping platform for fashion and ended up with The Yes in its cart.

Fashion 225

Fashion 225

Martech Series

DECEMBER 2, 2022

Since the pandemic, we have seen significant growth in artificial intelligence (AI) and machine learning (ML) and they will continue to stride along the path of disruption. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. Creating an efficient workforce.

Machine Learning 118

Machine Learning MarTech Marketing 118

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. Content production Creating content is already much easier and faster, thanks to artificial intelligence.

Marketing 145

Marketing Machine Learning Conversion MarTech 145

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

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Machine Learning Marketing ROI SEO 145

AdExchanger

DECEMBER 10, 2023

It’s easy to get swept up in the promise of artificial intelligence technology and its applications, let alone the behind-the-scenes boardroom drama. Here’s a prediction for 2024 – “OpenAI: The Movie” … made by AI!).

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Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy. What will the marketer do?:

Communications 90

Communications Machine Learning MarTech Conversion 90

Martech Series

FEBRUARY 24, 2023

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.

Machine Learning 99

Machine Learning Marketing ROI MarTech 99

Martech Series

JANUARY 19, 2023

Through this acquisition, Sprout will increase the power, breadth and automation of social listening, messaging and customer care capabilities with added sentiment analysis, natural language processing (NLP) and artificial-intelligence (AI). Marketing Technology News: IZEA Announces Q4 2022 Managed Services Bookings of $7.9M

Machine Learning 88

Machine Learning MarTech Communications Media 88