Big business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much.
A report from data and analytics firm Integrate found that 38% of b-to-b marketers are facing budget cuts in 2023, while 40% are eliminating staff. While those budget cuts are decreasing field and event marketing (with 20% of brands pulling back) and content creation (18%), 44% of marketers are actually planning to spend more on marketing technology.
That’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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