Salesforce Positions Itself as the Sheriff of AI's Wild West

The ad, featuring Matthew McConaughey, is accompanied by a survey of artificial intelligence use

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

On the heels of a new campaign asking who is going to be the sheriff of the Wild West that is artificial intelligence, Salesforce also released a survey showing that almost three-quarters of employees believe the technology introduces new security risks but plan to use it anyway.

The 15-second campaign, “AI Sheriff,” was directed by Robb Bindler and produced by Chelsea Pictures, and features the company’s ambassador Matthew McConaughey entering a computer-generated Wild West town to promote Salesforce’s AI services as a solution.

Designed

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in