Digiday

APRIL 24, 2024

Emily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Machine Learning 64

Machine Learning Audience Media Advertising 64

MNTN

APRIL 16, 2024

If you’re reading this, you likely already know that Connected TV (CTV) has established itself as a crucial performance marketing channel for marketers. But have you ever wondered which verticals perform best on CTV? No matter your industry, here are some ways to optimize your performance on the platform.

Fashion 52

Fashion Education Impressions Audience 52

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel.

Conversion 127

Conversion Impressions Marketing Media 127

MNTN

MARCH 19, 2024

Below we walk through the basic components of programmatic advertising —as well as why there may be better solutions out there when it comes to your Connected TV buy. How Does Performance TV Fit In? But where exactly does Performance TV fit into all this? What is a DSP? DSP stands for a demand-side platform.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. Source: eMarketer Pre-pandemic, local TV derived approximately 20% to 25% of its advertising revenue from the automotive industry. drop in the U.S.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Martech

OCTOBER 4, 2022

Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. Performance and spend increases. Dig deeper: Why we care about connected TV and OTT. CTV is a proving ground for new approaches to identity with ID solutions such as Unified ID 2.0,

Non-Profit 120

Non-Profit CPA Impressions Cookies 120

Martech

FEBRUARY 2, 2024

Advertisers will not only be able to test these multiple solutions but also test them against each other and develop new success benchmarks. Deprecation is now happening and the promise of a solution like OpenX’s Deal Library is that marketers will finally begin to learn about the comparative performance of the alternatives.

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Cookies Ad Inventory MarTech Audience 103

MNTN

FEBRUARY 9, 2024

A new survey from LG Ad solution has revealed that over half of Connected TV users are itching for a more shopping-friendly experience on their screens. Connected TV in the News Fox CEO Answers Your Burning Questions About New Sports Streamer Adweek On Tuesday, Fox, ESPN, and Warner Bros. But hold onto your remote!

Electronics 98

Electronics Advertising Media Marketing 98

MNTN

JANUARY 11, 2024

As Connected TV continues to grow, and more people realize how powerful advertising on this platform can be, more companies are throwing their hats in the ring. Linear TV was always a challenging space for B2B advertisers. MNTN is one of the largest buyers of TV advertising. This is important for a few reasons.

Brand Awareness 52

Brand Awareness Audience Advertising Marketing 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

VideoWeek

DECEMBER 18, 2023

Meanwhile advertising has made its way onto every major streaming service, putting programmatic TV buying firmly on the agenda for the year ahead. VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. Meanwhile TV as a media channel has historically been a big sales/profit driver for advertisers.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Exchange Wire

APRIL 22, 2024

Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID and Next-Gen Solutions products made available for CTV buys through the Yahoo DSP in Australia and Singapore. It will allow advertisers [.]

Advertising 40

Advertising 40

MNTN

MAY 5, 2023

Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time. Yes, advertisers generate massive value from these upfront ad buys, but can you really know how valuable your campaigns are without a performance strategy up your sleeve, too? The ultimate goal?

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

MNTN

APRIL 19, 2024

Here at MNTN, we know ( and have covered ) that when it comes to Connected TV, a lot of what is “new” is technically based on an “old” idea. But when it comes to the actual TV and movie content, viewers don’t really see a difference between the two. This, of course, isn’t really a new idea for streaming, either.

Ad Inventory 98

Ad Inventory Audience Advertising Media 98

MNTN

AUGUST 11, 2022

Believe it or not, you can find these solutions within your Connected TV campaigns. Modern advertising solutions have opened up a world of precise audience targeting. As you start to add these various targets to your campaign, how can you tell which audiences are driving the performance metrics? Join the Webinar .

Audience 98

Audience Advertising Marketing 98

Martech

MAY 2, 2024

Tealium’s Tealium for AI is a suite of customer data collection, management and activation solutions. Tunnl’s Reach & Frequency provides audience-based linear TV exposure measurement and optimization. It measures impressions, reach and frequency on linear TV. Monocle is an AI-powered promotion platform.

MarTech 100

MarTech Retargeting Audience Impressions 100

MNTN

FEBRUARY 14, 2024

Throughout the rest of 2024, it’s clear Connected TV (CTV) is going to be essential in marketing strategies. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024. Let’s take a look at some topics they covered during their conversation.

Marketing 52

Marketing A/B Testing Audience ROI 52

Martech

APRIL 12, 2023

The tides of paid search and other performance channels seem to be shifting rapidly these days. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. This makes them easy to target and capture.

Conversion Rate 108

Conversion Rate Brand Awareness SEO Conversion 108

VideoWeek

MARCH 12, 2024

Women’s tennis (Wimbledon and US Open) and basketball (WNBA and NCAA) were the top women’s sporting events for US advertisers last year, according to EDO, a TV measurement company. Naturally, the growing interest in women’s sports presents a major opportunity for TV advertisers,” said Laura Grover, SVP, Head of Client Solutions at EDO.

Advertising 105

Advertising 105

MNTN

NOVEMBER 11, 2022

And interestingly, those reasons are fueling a need to seek out alternatives—resulting in a shift toward Connected TV (CTV) advertising. This has effectively hamstrung social ad solutions’ ability to target users and measure ad efficacy. Performance Budgets, Now Streaming. To the TV screen. More on that later.

CPA 98

CPA Social Advertising Media Advertising 98

MNTN

AUGUST 25, 2022

Connected TV allows these businesses to generate a strong, auto-optimized ad performance, even during the most crowded ad season of the year. First of all, many B2B marketers believe that TV isn’t the place for them. Linear TV was never a viable option since it was inefficient and expensive.

Ad Space 98

Ad Space Impressions Audience Advertising 98

MNTN

AUGUST 25, 2022

Connected TV allows these businesses to generate a strong, auto-optimized ad performance, even during the most crowded ad season of the year. First of all, many B2B marketers believe that TV isn’t the place for them. Linear TV was never a viable option since it was inefficient and expensive.

Ad Space 98

Ad Space Impressions Audience Advertising 98

MNTN

AUGUST 25, 2023

High demand for limited Connected TV (CTV) inventory has given platforms the upper hand; when you can keep your cards close to your chest, why wouldn’t you? Taking Notes From Performance TV’s Playbook How do we know things are moving in the right direction? Even Smart TV manufacturers like Samsung and Roku are following suit.

Manufacturing 98

Manufacturing Media Advertising Audience 98

MNTN

MARCH 29, 2024

For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. Edmundson pointed out that more services than ever are taking advantage of free ad-supported TV (FAST) platforms for churn prevention. We’re at that tipping point.”

A/B Testing 52

A/B Testing Audience Conversion Marketing 52

Ad Monsters

JANUARY 12, 2024

In the upcoming year, the confluence of Artificial Intelligence (AI), Free Ad Supported TV (FAST), Shoppable Ads, Measurement technologies, Attention Measurement, and more will be pivotal in reshaping how viewers consume and advertisers spend on CTV. We have still not realized the full impact of AI on CTV advertising.

Viewability 98

Viewability Electronics Retail Audience 98

MNTN

NOVEMBER 3, 2023

As more consumers cut cords , ad spend on digital channels — where this new generation of “big” companies feel right at home — could continue to displace traditional TV spend. With Streaming Ads, Brands Get TV Plus Performance Newer businesses are indeed approaching their creative and marketing mix differently.

Advertising 98

Advertising Media Audience Marketing 98

Exchange Wire

SEPTEMBER 25, 2023

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the integration of HUMAN Security, Inc.'s s MediaGuard solution. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that [.]

Advertising 74

Advertising 74

MNTN

DECEMBER 19, 2023

The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. Let’s revisit some of their conversation: Why CTV Is A Great B2B Marketing Play Let’s be honest — linear TV’s performance features are nonexistent limited. In other words: we’ve got you.)

Marketing 59

Marketing Brand Awareness Audience ROI 59

MNTN

SEPTEMBER 29, 2023

This sentiment is proving sticky in a media landscape where advertisers are vying for reach and the gap is narrowing between Linear TV and streaming. Linear TV will be doing its old song-and-dance for a while yet. This is where the performance marketing “school of thought” you follow matters. But Where Will the Viewers Go?

Advertising 105

Advertising Real Estate eCommerce Audience 105

Martech

JULY 18, 2023

And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix. CTV as an integral part of your omnichannel strategy No need to panic—connected TV has become more advertiser-friendly than ever. CTV’s halo effect changes the game Ready for the cherry on top?

Conversion Rate 98

Conversion Rate Conversion Audience Ad Tech 98

Martech

MARCH 28, 2024

Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting. Media Shower is a platform offering an end-to-end solution for creating high-performing marketing materials.

MarTech 59

MarTech Machine Learning SEO Conversion 59

MNTN

AUGUST 22, 2023

Attribution was essentially nonexistent for traditional television—and many marketing teams are under the impression that it’s the same for newer solutions. Let’s take a look at some highlights of their conversation: A Look at the Performance TV Industry You’ve heard it before, but we’ll say it again: CTV is a performance marketing channel.

Audience 52

Audience Conversion Impressions Advertising 52

MNTN

NOVEMBER 27, 2023

With the performance capabilities of Connected TV , agencies can drive clear results and fight back against these changes. According to Advertising Week , brands have entirely lost trust in the agencies they’ve worked with — and one way to rebuild it is with a holistic, long-term approach to marketing that focuses on performance.

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Agency Impressions Conversion Marketing 52

Digiday

NOVEMBER 14, 2023

Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Those developers have to agree to let Gameview check their ads.

MarTech 84

MarTech Data Management Platform Advertising Ad Tech 84

MNTN

FEBRUARY 16, 2024

Trying to get your commercials on cable TV? If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. What Is Cable TV Advertising? That’s because watching content through Connected TV is slowly becoming the new normal for many TV viewers.

Advertising 52

Advertising Audience CPM Ad Space 52

MNTN

MARCH 5, 2024

In addition to a trove of on-demand episodes and exclusives, the platform also features live sports and events, as well as 50 live TV channels. How to Get Rid of Ads on Peacock TV The easiest way to get rid of ads on Peacock is to upgrade to a Premium Plus subscription. It costs subscribers $5.99

Audience 52

Audience Advertising Marketing 52

Martech

AUGUST 23, 2022

announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. Read next: Tough-to-reach console gamers watch more TV on streaming than linear. Linear TV spend in the U.S. Today, Simpli.fi

Advertising 92

Advertising MarTech Media Agency 92