illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Media 52

Media Geo targeting Display Advertising Audience 52

Ad Espresso

OCTOBER 10, 2019

A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the fray. But in today’s crowded social media landscape, competition can be brutal. And with social media costs projected to increase 73% over the Read More.

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Media Marketing 129

Adweek

JULY 25, 2022

A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They're snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they're being paid to promote.

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Media Advertising 259

Fuel Lines

JANUARY 22, 2013

All along, social media “experts” have insisted, without exception, that the only social media strategy that’s successful is one that involves a significant amount of engagement with your followers, on whatever platform. Instead, I use social media primarily as a publishing platform.

Media 278

Media Electronics Agency Conversion 278

Banner Flow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . Why do I need a social media advertising strategy for B2B?

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Media Advertising A/B Testing Conversion 52

Marketing Dive

OCTOBER 31, 2022

The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.”

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Media Retail 132

Digiday

DECEMBER 4, 2022

As marketers plan to increase budgets next year and prioritize investments like social media and martech, according to eMarketer , The Honey Pot Company, a feminine wellness brand, remains bullish on its organic social media strategy. That’s not to say the brand’s entire social media presence is organic.

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Media Food Education Retail 62

Digiday

AUGUST 19, 2022

As social media advertising becomes increasingly expensive and harder to track, personalized gift company Sugarwish is rethinking its social strategy and reducing efforts there. The post Why DTC brand Sugarwish is dialing down its social media advertising strategy appeared first on Digiday.

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Media Advertising Marketing 61

Digiday

MAY 14, 2023

As part of its marketing strategy around the Finals, the league is holding a red carpet event and leveraging social media activations in an effort boost brand awareness and build fans’ anticipation before the games start. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 48

Media Brand Awareness Marketing Advertising 48

Adweek

MARCH 19, 2024

Media company Gallery Media Group, which operates a portfolio of editorial titles and social handles including PureWow and @cocktails, has tested an experiential model whose structure blends influencer marketing with the offerings of a content studio, according to chief revenue officer Chris Anthony.

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Media Marketing 247

The Ad Tech Blog

APRIL 29, 2024

At the juncture of social networking and e-commerce, social commerce offers unparalleled opportunities for brands to deepen customer relationships and drive sales directly within the social media landscape. Omni-channel Presence: Unify your brand presence across all social platforms for cohesive customer experiences.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech

MAY 1, 2024

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2%

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Marketing MarTech Media eCommerce 92

Adweek

DECEMBER 5, 2022

In today's episode of Let's Talk About Brand, host Christine Gritmon is joined by Andy Crestodina co-founder and CMO of Orbit Media Studios. While social media is increasingly topping search results and playing home base for companies and creators, it alone cannot be a brand's sole internet strategy.

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Media 238

Adweek

MARCH 23, 2023

z International's smaller brands, Nutter Butter is given more freedom to experiment with its social media activity than its larger siblings like Oreo and Sour Patch Kids. That has allowed Dentsu Creative to craft an Instagram strategy for the brand so offbeat that some followers have expressed surprise that it isn't a.

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Media Food 288

Adweek

JUNE 13, 2023

Although he's known as "the boy with no job" on social media, that couldn't be further from the truth. After graduating from Yeshiva University, Soffer began his career in the marketing industry, leading influencer and social strategies for major companies at.

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Media Marketing 205

Adweek

OCTOBER 9, 2022

When Conan O'Brien, Adweek's Media Visionary, moved from NBC to TBS in 2010, his team knew it wanted to handle the social media and YouTube distribution of his show clips itself. The digital strategy wasn't yet a priority for media companies, but "we needed to control how this stuff got out," said Jeff Ross, O'Brien's.

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Media 229

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 110

Video Ads Retail MarTech Marketing 110

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Now, content creators can be found across all of the social platforms. Imagine the profound impact that would have. and then generate an ad tag.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Adweek

OCTOBER 12, 2022

Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms.

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Media 222

Adweek

JULY 15, 2022

As the largest social media platform in the U.S., Facebook has long played a critical role in the distribution strategies of publishers, though the relationship between the two parties has fluctuated significantly over time.

Media 277

Media Marketing 277

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3%

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

Smart Insights

DECEMBER 15, 2023

Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs … The post Financial services social media trends for 2024 appeared (..)

Media 95

Media ROI Marketing 95

Digiday

OCTOBER 5, 2022

The coffee brand has tweaked its approach to social media — it was previously tailored to Gen X — to also show up where millennials and Gen Z are spending more of their time. The ad was also published on the brand’s own channels, and was widely distributed across digital, print and broadcast media. The video has over 4.6

Media 61

Media Food Social Advertising Audience 61

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Media 80

Media Display Advertising MarTech Marketing 80

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Audience 137

Audience eCommerce Entertainment Media 137

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Media 115

Media Education Brand Awareness Audience 115

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72

Audience 98

Audience Communications Banner Media 98

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6%

Media 108

Media Marketing Machine Learning MarTech 108

Martech Series

NOVEMBER 15, 2022

Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year. Social marketers are experiencing a defining moment in history for the industry.

Media 101

Media Marketing SEO ROI 101

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. In addition to featuring Food Network’s all-star chefs, its social platforms also introduce fans to new and up-and-coming culinary talent.

Food 80

Food Media Audience Marketing 80

AdvertiseMint

JULY 14, 2023

Getting a social media marketing service is a good way to do this. This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? Specific audience targeting.

Media 98

Media Marketing SEO Impressions 98

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Advertising 102

Advertising Marketing Education Audience 102

Martech Series

DECEMBER 19, 2022

The global eCommerce SaaS provider Shoplazza published an in-depth white paper “From Trends to Strategies: The Role of Social Commerce” with Snapchat. Facing the era of “acquaintance network,” social commerce has emerged as the key factor in the cross-border eCommerce industry.

eCommerce 84

eCommerce Conversion Rate Media MarTech 84

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. In addition to featuring Food Network’s all-star chefs, its social platforms also introduce fans to new and up-and-coming culinary talent.

Food 74

Food Media Audience Marketing 74

Ad Monsters

APRIL 19, 2024

Sowing Seeds of Strategy: Kate Lavin, Editorial Director, Marijuana Business Daily, shares her insightful approach to cannabis content in a complex regulatory landscape. how does MJBIZ approach content strategy to ensure compliance while still effectively reaching a broad audience? s state-by-state approach? Regulated U.S.

Retail 110

Retail Education Manufacturing Audience 110

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings.

Media 96

Media ROI MarTech Agency 96

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.” State Farm, “Twins Reunion.” BMW, “Christopher Walken.” Image: Sprinklr.

Marketing 122

Marketing Entertainment MarTech Media 122