Adweek

JUNE 8, 2022

Google announced Wednesday it's tightening its verification process for advertisers promoting financial services in an effort to fight financial fraud and scams. For most countries where advertisers promote financial services, Google requires information like hidden fees to a service or a minimum and.

Advertising 232

Advertising Ad Tech Media 232

Adweek

JANUARY 20, 2023

The Stanley Cup is the top prize in hockey, but Chevrolet has crafted a trophy that's just as big to reward young Canadian hockey players for doing community service. The carmaker worked with experiential agency Momentum Worldwide on a campaign to promote the seventh annual Good Deeds Cup, which launches today. The team that does.

Agency 222

Agency 222

Adweek

AUGUST 10, 2022

Publicis Groupe led Forrester's just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group after the firm recognized all three as leaders for their global scale and the strength of their current offerings.

Marketing 252

Marketing Media Agency 252

Adweek

SEPTEMBER 29, 2022

Epix is rebranding to MGM+ in January, becoming the latest streaming service to add the "plus" moniker to its brand. It's time to add another plus to the streaming column. MGM is one of the most iconic and beloved brands from the golden age of entertainment," Michael Wright, head of MGM+, said in a statement.

Entertainment 261

Entertainment 261

Adweek

JUNE 22, 2022

Amazon Web Services, one of the most popular data hosting services for marketers, is joining forces with the Trade Desk's Unified ID 2.0, an open-sourced alternative identifier supported by over 40 publishers. The partnership, announced today at the Cannes Lions Festival, allows AWS to act as a private operator of UID2.

Marketing 282

Marketing Ad Tech 282

Adweek

SEPTEMBER 28, 2023

Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap's AR tech into their own apps, sites and stores. In a note to employees, Snap CEO, Evan Spiegel, said, "After exploring our options.

Advertising 209

Advertising 209

Adweek

DECEMBER 12, 2022

Which is bigger news: The first tweet from Twitter's official account in nearly two months, or the official confirmation of the details on the relaunch of subscription service Twitter Blue? Starting Monday, Twitter users can subscribe to Twitter Blue for $8 per month on the web or $11 per month on iOS--presumably to account for.

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Adweek

FEBRUARY 23, 2023

The rumors are true: Discovery+ will remain a standalone service ahead of the upcoming consolidation of the smaller streamer and HBO Max. For those that have Discovery right now, the churn is very low, and it's profitable," Warner Bros. Discovery CEO David Zaslav said during the company's fourth-quarter earnings call Thursday evening.

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245

Adweek

JUNE 13, 2023

A brand's approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries inundating contact centers since the pandemic has left brands struggling to keep up with the pace of issues across channels.

Marketing 207

Marketing 207

Adweek

AUGUST 17, 2022

As brands dive further into virtual worlds and characters, Dentsu Singapore is launching a new service to help brands create their own computer-generated personas to serve as endorsers and lifestyle influencers.

Media 235

Media 235

Adweek

JUNE 13, 2022

To promote its delivery service, the brand has once again turned to simplicity for its latest poster advertising campaign that sees "location pins" integrated within the illustrations of the fast-food company's iconic menu items. McDonald's is continuing a history of using minimalism and iconography within its marketing.

Food 255

Food Advertising Marketing 255

Adweek

DECEMBER 29, 2022

With a rough first half of the year for many of the biggest services on the market, there was a distinct shift in priorities away from subscriber growth and toward revenue growth. The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions).

Marketing 248

Marketing 248

Adweek

NOVEMBER 16, 2022

Major League Soccer's streaming service is kicking off. MLS Season Pass, the subscription streaming service from Apple and the league, will arrive on Feb. The new offering will cost soccer fans $14.99 per month, or $99 for the whole season. For Apple TV+ subscribers, it'll clock in at a discounted $12.99 per month.

Marketing 226

Marketing 226

Adweek

JUNE 29, 2022

The Snapchat+ subscription service that was spotted in testing earlier this month was official rolled out Wednesday. described Snapchat+ as "a collection of exclusive, experimental and pre-release features," and it is currently available for $3.99

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Smart Insights

DECEMBER 15, 2023

Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs … The post Financial services social media trends for 2024 appeared (..)

Media 94

Media ROI Marketing 94

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. What is changing?

eCommerce 102

eCommerce Conversion MarTech Audience 102

Adweek

JANUARY 2, 2024

The 2023 TV landscape became the year of AVOD. Netflix and Disney+ completed their first full years with advertising tiers in 2023, and streamers like Prime Video and AMC+ also announced their AVOD entrances. However, the year was also marked by consolidation and rebranding, which are trends that will likely continue in 2024 and beyond.

Advertising 263

Advertising 263

AdExchanger

JANUARY 11, 2024

And this year, streaming services are coming out in force. And big incumbents like Disney […] The post The Big Story: Streaming Services Take On CES appeared first on AdExchanger. The ad world is in the middle of its annual migration to Las Vegas. One year into its ad-supported version, Netflix is reaching scale.

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106

VideoWeek

FEBRUARY 12, 2024

Major League Baseball (MLB) is looking to launch its own streaming service for the 2025 season, the organisation’s commissioner has revealed. The proposed offering would offer local live broadcasts for at least half the teams in the league’s 30-strong lineup.

Marketing 105

Marketing 105

Adweek

JULY 25, 2022

Beginning today, the National Football League is rolling out a new streaming service, NFL+, which features live out-of-market preseason games, live local and prime-time regular games and postseason games (only on mobile and tablet), as well as live local and national.

Marketing 228

Marketing 228

Adweek

OCTOBER 17, 2022

Digital transformation services have continued to drive growth of Publicis Groupe which has promised a week's wages to 45,000 members of staff in November in recognition of global economic uncertainty. The advertising network reported organic growth of 10.3% for the third quarter to generate $3.15

Advertising 226

Advertising Retail Media 226

More About Advertising

APRIL 22, 2024

The first work from creative Rob Hirst Hermans’ new agency The Room Service, a rival to celeb-owned agencies Ryan Reynolds’ Maximum Effort and Ben Affleck’s Artists Equity. Hermans … The post The Room Service writers’ agency debuts with three AI Paris Hiltons first appeared on More About Advertising.

Agency 59

Agency Advertising Media 59

Adweek

JULY 8, 2022

Secret Service? Is there a better way for an online platform to demonstrate that it is serious about security than hiring the director of the U.S. James Murray is retiring from the federal law-enforcement agency after 27 years and joining Snap Inc. as chief security officer, reporting directly to co-founder and CEO Evan Spiegel.

Agency 242

Agency 242

MNTN

FEBRUARY 16, 2024

Networks, and lately streaming services, compete to outbid each other on exclusive programming rights to nightly and weekend games. Discovery are teaming up to create a new streaming service to offer all their live-sports programming. Professional Sports Gambling The trio’s plans for the ultimate sports streaming service is a risk.

Affiliates 105

Affiliates Media Audience Marketing 105

AdExchanger

JANUARY 2, 2024

In Services To Who? Apple’s Services revenue – made up of its subscription businesses and the triple-tithe fee on iOS developer earnings – is at risk in 2024, writes the Financial Times. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Agency 109

Agency Marketing 109

Martech

SEPTEMBER 20, 2023

There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers.

Communications 111

Communications MarTech Marketing 111

More About Advertising

APRIL 11, 2024

The7stars is the UK’s biggest remaining media … The post Cotswold Company goes full service at the7stars first appeared on More About Advertising. WPP-backed The&Partnership recently rebranded to signal its merging of creative and media.

Retail 59

Retail Media Advertising Marketing 59

Martech

SEPTEMBER 19, 2023

It also announced generative AI capabilities for Oracle Fusion Cloud Service. Simple Campaigns provides guidance on the creation of emails recommending a specific product, service or offer. ” GenAI for custom service. Oracle is offering a series of innovations to optimize customer service and improve agent productivity.

Machine Learning 110

Machine Learning Marketing Conversion MarTech 110

Martech

FEBRUARY 16, 2024

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s The post EU Digital Services Act now applies to all but the smallest businesses appeared first on MarTech.

GDPR 115

GDPR MarTech Advertising 115

Martech

MARCH 6, 2024

LinkedIn started investigating the issue at 4.25pm ET on March 6, and managed to restore services as usual by approximately 4.45pm ET. The post LinkedIn restores service after global outage appeared first on MarTech. Try going back to the previous page or see our Help Center for more information.” When did it start? Get MarTech!

MarTech 73

MarTech Conversion Media Marketing 73

Basis

MARCH 8, 2024

In an industry marked by high penetration—nearly all US adults have bank accounts—and consequently fierce competition, enticing new clientele while retaining existing customers is critical for financial services advertisers. The top reasons include increases in fees, poor customer service, and better rates elsewhere.

Advertising 75

Advertising Finance Media Audience 75

Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. believe that the use of AI will improve customer service. Infobip survey. Key findings include: 52.4% Why we care.

Communications 102

Communications MarTech Conversion Audience 102

VideoWeek

APRIL 17, 2024

Samsung this morning announced the promotion of Alex Hole to SVP and General Manager of the European Services business. Hole will lead the newly combined services division, which brings together the advertising, partnerships and product units, including Samsung’s gaming and streaming offerings.

Manufacturing 59

Manufacturing Education Audience Media 59

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. This is] an all-time low for Google Ads customer service.” We have no one to talk to’ Menachem Ani, founder of JXT Group, said there was a steep decline in customer service quality after the company restructured agency teams last April.

Marketing 111

Marketing ROI Agency MarTech 111

Digiday

APRIL 24, 2024

In this week’s Digiday+ Research Briefing, we examine how YouTube commands marketing spend among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research. Join the Digiday research panel.

Marketing 62

Marketing Media 62