Struggling to measure your social advertising ROI? Shut everything off
Marketing Dive
JUNE 6, 2022
Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy.
The impact of martech on company value
Martech
JULY 26, 2024
When we discuss “company value,” we’re not referring to ROMI or campaign ROI but to the total company value reported in annual reports. When low performers become outperformers, they will likely replace search and social advertising with programmatic ad buying.
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Marketers under pressure to cut martech spend
Martech
MAY 22, 2023
CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. It’s an environment that demands efficiency and demonstrable ROI. But almost one quarter, 23%, do expect to make cuts. Why we care.
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Let’s talk about tariffs: How marketers can brace for the looming future
illumin
MAY 6, 2025
Pivot to different and new channels of advertising eMarketer reports that social advertising will be one of the channels taking the biggest direct hit from the tariff and regulatory shifts. Other channels, such as in-game advertising are also expected to see one of the biggest declines in ad spend this year.
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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels
Digital Ad Blog
MAY 26, 2025
Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex. Conversion paths are fragmented.
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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign
Single Grain
JUNE 21, 2023
Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. Sprout Social ) 4 of 5 LinkedIn users drive business decisions.
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Tax season is heating up
illumin
MARCH 6, 2025
Omnichannel Approach A mix of programmatic, search, and social advertising ensures brands stay visible across digital and traditional channels where consumers research financial solutions.
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Digital Advertising Guide
Adtelligent
JULY 19, 2022
According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Social advertising.
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17 Best Paid Media Tools for Marketers
Single Grain
JANUARY 31, 2020
When you’re spending money to make money, naturally you want to see a healthy ROI. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Get A Free Consultation.
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Four key social media advertising trends for 2022
Banner Flow
DECEMBER 16, 2021
According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. Your team can quickly and easily create jaw-dropping social ads at scale to generate engagement and increase ROI in 2022.
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9 Tools for Creating Effective Facebook Video Ads that Convert
Single Grain
AUGUST 25, 2020
Facebook is the most effective marketing channel — according to 67% of social advertisers. As a result, your ROI will be higher. So if you want to get more plays and generate the highest ROI, you should create multiple thumbnails and then A/B test them to see which one performs best. 480% more clicks. 270% more leads.
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What is call analytics and how does it deliver key insights to marketers?
Martech
OCTOBER 21, 2021
By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. Native social analytics integration.
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Paid advertising: Tips to boost qualified leads and reduce costs
Martech
NOVEMBER 22, 2023
7 strategic ad optimization steps to follow Optimizing your advertising campaigns requires a strategic approach considering factors like seasonality, budget allocation, keyword analysis and performance monitoring. By implementing these strategies, you can get better ad results and maximize your advertising ROI.
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Six reasons why social media advertising is better than traditional advertising
Banner Flow
APRIL 28, 2022
What will our so cial media advertising vs traditional advertising guide cover? What is meant by social media advertising? Top six reasons to use social media ads. Greater ROI . What is meant by social media advertising? . Greater ROI. Better brand awareness . Audience targeting .
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Paid Social Media Advertising: A Bad Investment for B2B Brands?
Single Grain
AUGUST 31, 2023
A Diverse Landscape: Contrary to the prevailing notion, a blanket dismissal of B2B social ads doesn’t hold. Instances abound where considerable ROI has been realized, particularly within sectors peddling high-value offerings. Follow Your Own North Star – Data: The triumph of any campaign hinges upon meticulous data analysis.
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Mediaocean streamlines personalisation for brands with social creative tool
Flashtalking by Mediaocean
MARCH 9, 2022
By Lucy Shelley Originally published by Performance Marketing World.
Communicating martech’s value in a slowing economy
Martech
NOVEMBER 15, 2023
Calculate any ROI metrics. Advertising. Without a comprehensive view, it is impossible to: Ensure that data is complete, getting to where it needs to be and is being acted upon. Measure and optimize the performance of the stack and its component pieces. Control customer acquisition costs. Productivity tech. Marketing automation.
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Maximize Your Social Impact: Top 5 Paid Social Media Agencies
Single Grain
NOVEMBER 8, 2023
Work With Us What Do Paid Social Media Agencies Do? A paid social media agency is a marketing firm that specializes in strategizing and executing advertising campaigns on multiple social media platforms. This data is crucial for measuring ROI and making informed adjustments to the campaign.
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How to Hire the Right VP of Marketing for Your Company
Single Grain
AUGUST 17, 2021
Design campaigns at scale with a focus on high ROI. Ability to motivate the team to deliver high ROI results. Experience in traditional advertising like print media, radio, TV or outdoor advertising. Vast knowledge of marketing channels , latest trends and different strategies are required to generate a good ROI.
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11 Social Media Advertising Trends You Can’t Ignore in 2023
Single Grain
JULY 19, 2023
In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On? For starters, focus on ROI.
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Essential Guide: How to Choose Facebook Advertising Agency
AdvertiseMint
JUNE 27, 2023
5 Reasons to Hire a Facebook Advertising Agency Attempting to manage your Facebook and Instagram ads may not be worth your time and money. We suggest working with a professional Facebook ads manager to increase your ROI. Consider working with the best Facebook ad agencies to improve your revenue from social media marketing campaigns.
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5 Facebook Ads Trends You Can’t Ignore in 2020
Single Grain
DECEMBER 18, 2019
67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. Not all of the tools are there yet, but they are worth testing to see if they improve your ROI.
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MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind
Martech Series
JANUARY 2, 2023
Nearly three quarters of CMOs rely on social media and search engine statistics to measure marketing ROI, while less than half depend on customer experience statistics. We can expect CMOs to begin paying closer attention to experience and focus less on paid social media tactics to understand a consumer base.
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The Next Gen of Performance TV Has Arrived.
MNTN
DECEMBER 1, 2023
For years, advertisers have used MNTN’s dynamic campaign optimizations to deliver unmatched ROI with their Performance TV campaigns. Build TV audiences with the same control, ease, and precision of paid social advertising. Click here to see what the next generation of TV technology has to offer.
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The Truth About How to Choose Facebook Advertising Agency
AdvertiseMint
JUNE 16, 2023
Increase while improving return on investment (ROI). We suggest working with a professional Facebook ads manager to increase your ROI. You can hire a Facebook advertising agency to help with your Facebook ads. Quality should be the most important factor when choosing a partner for social media marketing.
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Four key social media advertising trends for 2023
Banner Flow
DECEMBER 16, 2021
According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. Your team can quickly and easily create jaw-dropping social ads at scale to generate engagement and increase ROI in 2023.
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Everything You Need to Know: What is the Meta Advantage+ Ad campaign
AdvertiseMint
JULY 17, 2023
Improved return on investment Advantage+ campaigns help businesses save money on their advertising budget. They use traditional and digital ads to get more back in return (ROI), which makes their advertisements better, and helps them meet their marketing goals. Targeting helps them show ads to the best audience.
8 Enterprise PPC Automation Tools to Level Up Your Ads
Single Grain
MAY 2, 2023
This makes monitoring a PPC campaign easy, maximizing your ROI and ROAS. The Keyword Expansion service uses automation to identify new growth opportunities for conversions and clicks, saving advertisers time and money. With algorithmic bidding, enterprises can customize PPC advertising on a per-campaign basis.
Video advertising: 3 Best practices to capture (and retain) a customer’s attention
Ad Beat
DECEMBER 10, 2019
Every video ad format engages with the users differently and depending on your business goals, and ROI expectations, you can choose from the following: In-stream ads run before the video that your viewer has selected (on YouTube, or other streaming platforms) to watch. So, how can your company thrive and get results with social advertising?
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How Inbound Marketing Is Changing – And What to Do About It
Single Grain
MAY 19, 2023
Generate Leads and Conversions: Leverage lead generation forms, CTAs and landing pages directly on social media platforms, or use social media to drive traffic to optimized landing pages on your website. Platforms like Facebook, Instagram, LinkedIn and Twitter offer robust advertising options to reach your ideal audience.
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Programmatic Advertising: Make It Part Of Your Advertising Strategy!
Lemonads
NOVEMBER 29, 2020
This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Social ads are not exclusively restricted to platform ads.
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Everything You Need to Learn on How Much Do TikTok Ads Cost
AdvertiseMint
JULY 3, 2023
According to TikTok, it is worth using the platform because you’ll get a high return on investment (ROI): The average engagement rate is 17.5%. Tip: Advertisers must pay $160,000 extra to upgrade to Hashtag Challenge Plus. Partner with our top-notch TikTok advertising agency to achieve your company goals and elevate your brand.
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Best Web3 Influencer Agency: Top 5 Choices for 2022
Single Grain
APRIL 14, 2022
With this service, Lemonade focuses on areas such as influencer endorsements, marketing funnel development, media management, and paid social advertisements. ROI tracking and reports. Additionally, MAVRCK gives clients the ability to see advanced metrics via API access through social media channels.
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Cookieless Attribution: What Is It and How Does It Work?
MNTN
AUGUST 23, 2023
Plus, you’ll provide an enhanced user experience by sharing more relevant content with your audience, leading to more conversions and maximizing your ROI. CTV has become a performance-driven platform similar to paid search and social advertising—but with more accurate metrics for success.
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The Remarkable Facebook Advertising Strategies That No One Knows
AdvertiseMint
JUNE 27, 2023
Using video ads can increase by almost 85% in advertising return on investment (ROI). In addition to the technical aspects, including emotion, urgency, and creativity in your Facebook advertising strategy is important. AdvertiseMint, a premier social advertising agency specializing in Facebook and Instagram ads, can assist you.
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17 Cheapest Ad Networks for Best PPC Conversions in 2024
Single Grain
NOVEMBER 14, 2023
To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages. 6) LinkedIn Ads LinkedIn is the premier social network for professionals, so it’s a great place for B2B advertisers to promote their messages.
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Everthing You Need to Know on Facebook Ad Audit
AdvertiseMint
JULY 5, 2023
In this blog post, we will provide an informative guide on how to thoroughly assess your Facebook ad campaigns so that they can start driving better ROI. Businesses looking to get the most out of this popular social media platform can benefit from regularly reviewing current and past campaigns. That’s where we come in.
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Modern Programmatic Monetization Strategies
Adtelligent
OCTOBER 6, 2021
Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Social Ads.
Beginner’s Guide to Advertising Agency Case Studies
Single Grain
MAY 4, 2023
And though Nextiva was attracting leads, they wanted to optimize their ads for greater ROI — decreasing ad spend while generating more qualified leads. They came to Single Grain for help with their social advertising.
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Best NFT PR Agency: Top 5 Choices for 2022
Single Grain
APRIL 11, 2022
Improved ROI: A team of experts in NFT strategies can analyze your target audience and your NFT project, then use forward-thinking campaigns to reach your customer. They can help with SEO, paid media, social advertising, and earned media. You’ll get a fully customized media relations strategy built to suit your NFT brand, too.
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Best Community Management Agency: Top 7 Choices for 2022
Single Grain
MARCH 14, 2022
Community management agencies create robust growth strategies to reap the highest ROI for your crypto organization. Flexe is a full-stack digital agency for FinTech and crypto businesses that offers a wide range of services from PR to social advertising and content production. Book My Free Crypto Marketing Consultation .
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Best Paid Social Media Agency: Top 5 Choices in 2022
Single Grain
APRIL 18, 2022
Advertisers should avoid putting all their eggs in one basket. Because “traditional” social advertising platforms like Facebook regularly increase their bidding costs or ad policies, it’s always a good idea to try new platforms before they become overly costly or regulated. Ready to Hire the Best Paid Social Media Agency?
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9 Tools for Easy Competitive Website Analysis
Single Grain
AUGUST 1, 2019
The standard service also doesn’t deliver any information on a brand’s social advertising strategies, so it’s best used in conjunction with other competitive SEO analysis tools. How a Brand Persona Plays Into Effective ROI. Datanyze is a specialized software program that focuses on lead generation opportunities.
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10 Tools to Easily Perform Competitive Website Analysis
Single Grain
AUGUST 1, 2019
The standard service also doesn’t deliver any information on a brand’s social advertising strategies, so it’s best used in conjunction with other competitive SEO analysis tools. How a Brand Persona Plays Into Effective ROI. Datanyze is a specialized software program that focuses on lead generation opportunities.
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