Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Martech

OCTOBER 18, 2021

Consumers expect that you’re going to talk to them and treat them the exact same way, and so that’s why orchestrating journeys is so important.”. Just because the customer expects consistency doesn’t mean that communication on every channel is the same. There’s old mediums that are no longer of as much use.

Communications 111

Communications MarTech Conversion Search Advertising 111

Basis

OCTOBER 9, 2023

Had you been actively searching for material around its themes? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Read on for answers to all these questions, and more!

Marketing 67

Marketing Rich Media Audience Education 67

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences. Here’s introducing some of these game-changers.

Entertainment 52

Entertainment Search Advertising Machine Learning Retail 52

Automatad Inc.

FEBRUARY 7, 2022

billion, including $43 billion from search advertising . TCF (Transparency & Consent Framework) is responsible for facilitating users’ preferences in personalized advertising during r eal-time bidding. . Programmatic video ad spending is expected to grow to $62.96 billion in 2022. IAB’s TCF and GDPR Compliance.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Top Stories UK SVOD Subs Fell in Q1 Despite Gains for NOW, Apple TV+ The number of UK households with access to an SVOD service (19.08

Viewability 52

Viewability Audience Media Ad Tech 52