Adweek

FEBRUARY 20, 2024

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. As the sector grows,

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Adweek

JANUARY 23, 2024

On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners.

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Adweek

DECEMBER 19, 2023

At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is best known as an online grocery destination, but its recent IPO proved the company is adept in another area as well: retail media. Let's examine how Instacart moved beyond its core business to set itself.

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Adweek

DECEMBER 6, 2023

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

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Adweek

APRIL 11, 2023

Over the last year, the retail media space has experienced dramatic growth. Online retailers and legacy retail chains have created huge revenue streams by selling advertising inventory on their websites.

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Adweek

JULY 13, 2023

Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which.

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Adweek

MARCH 14, 2023

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

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Adweek

DECEMBER 19, 2022

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I Marsten said, only to.

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Adweek

JANUARY 30, 2023

We made a lot of progress on the retail media front. I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. But because things moved fast, I would argue we now.

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Adweek

NOVEMBER 8, 2022

Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans. According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend.

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Adweek

JULY 21, 2023

As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to appear in contextually relevant and brand-safe environments.

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Adweek

DECEMBER 19, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan. In the latest episode of Yeah That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by the newest additions to the Adweek Podcast Network Family.

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Adweek

DECEMBER 20, 2022

One of retail media's biggest selling points has been the robust first-party data the retailer has gathered from customers--their buying habits, brand affinity, purchase frequency, price sensitivity and even flavor or color preferences.

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Adweek

AUGUST 14, 2023

Those are retail media networks (RMNs) at work. As of 2022, National Retail Federation. You're not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit.

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Adweek

OCTOBER 19, 2022

Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a new product called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up.

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Adweek

OCTOBER 18, 2022

Namely, what would it mean for retail media? Retail media, for those who've been paying attention, is a burgeoning digital advertising medium that has.

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Adweek

FEBRUARY 16, 2023

There was an inflection point within retail media not too long ago when the sheer number of retail media networks teetered on becoming overwhelming. During this period, every week seemed to bring the announcement of a newly formed network. This piling on of sorts triggered an industrywide feeling of inundation.

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Adweek

MAY 16, 2023

As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on social media platforms' ad revenue.

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Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

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Adweek

NOVEMBER 14, 2022

Thanks to a pandemic-induced e-commerce boom, marketing is on the precipice of an era that will see retailers become the new publishers. According to GroupM, retail media spend will represent 18% of global digital advertising and 11% of total.

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Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

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Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. The post AI in retail media?

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Adweek

JULY 15, 2022

On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.

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Adweek

DECEMBER 13, 2022

As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

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Adweek

DECEMBER 16, 2022

Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. Danielle Brown, svp of data enablement and category strategy for advertising sales at Disney Media. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before.

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Adweek

DECEMBER 13, 2022

In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research.

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Adweek

JANUARY 9, 2024

People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, browsing, comparing and ultimately choosing items to take home. Despite the surge in ecommerce, more than 80% of shopping is still done in-person.

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Ad Monsters

JANUARY 24, 2024

Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. As 2024 gears up, the omnichannel opportunity shines brightly in the evolving retail media landscape, merging the digital and physical realms into a seamless, personalized shopping experience.

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Adweek

DECEMBER 14, 2022

despite the economic slowdown currently faced by the world economy with Retail Media expected to grow by over a fifth. Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $740.9 billion and it is predicted to strengthen the year after at 4.8% According to Dentsu's bi-annual Global Ad.

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VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

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AdExchanger

MARCH 20, 2024

Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know.

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Clearcode

JANUARY 21, 2024

For the past couple of years, the dominant theme has been retail media. But despite some trends that were simply full of hype and no substance, like blockchain in AdTech, the enthusiasm surrounding retail media is backed by some very promising opportunities that are already being realized. appeared first on Clearcode.

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Adweek

JUNE 16, 2022

Retailers are looking for ways to monetize the boom in traffic they are seeing to their sites with the pandemic adoption of ecommerce. Currently 80% of advertisers use at least one retail media network alongside Amazon, claims recent McKinsey research--and is a whole new revenue stream retailers had not previously counted upon.

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VideoWeek

MARCH 21, 2024

Retail media spending is set to surge in the US this year, according to research firm Advertiser Perceptions, with the channel set to make up one-fifth of US ad spend in 2024. The report suggests the growth will be largely driven by offsite programmatic retail media platforms. billion on 2023. Digital ad spend grew 11.7

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Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

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Exchange Wire

MARCH 19, 2024

Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products. The new Retail [.]

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Adweek

DECEMBER 6, 2022

With the holiday shopping season in full swing, brands could really benefit from some retail media spending advice.

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