Inside Fashion Retailer Asos' Play for Retail Media Budgets

Sponsored ads are among the new offerings to brands

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Fashion likes to be ahead of the curve, and getting a shoe-in with retail media—one of marketing’s buzzier trends—is no exception.

Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

They’re swallowing up ad dollars in the process too, with WPP’s media investment arm GroupM predicting the retail media market will increase by 60% to hit $160 billion by 2027.

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