Adweek

NOVEMBER 4, 2022

While brands figure out how they should show up in the next evolution of the internet, questions around privacy policies, data regulation and content adjacency.

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The Ad Tech Blog

MARCH 7, 2024

To meet GLB Act requirements, startups must first understand the Act’s mandates on data privacy and security. The plan should not only safeguard customer information but also ensure compliance with the Act’s provisions on data privacy and security. What are the key elements of a data protection plan under the GLB Act?

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Adweek

MARCH 7, 2023

As privacy laws expand to the next iteration of the internet, or Web3, marketers need to have consumer safety top of mind, especially around immersive technology such as the metaverse.

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AdExchanger

APRIL 7, 2024

I spent the week in Washington, DC, attending two privacy- and public policy-focused events. One was a relatively intimate gathering of a few hundred digital advertising executives, policy folks and ad tech lawyers hosted by the IAB at a Convene in downtown DC.

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The Ad Tech Blog

MARCH 22, 2024

Effective data governance involves defining clear policies on data collection, processing, storage, and sharing within an organization. It includes classifying sensitive data, assessing data handling processes against GDPR requirements, and training team members on data privacy and security principles.

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The Ad Tech Blog

MARCH 11, 2024

Digital health technologies must comply with HIPAA’s Privacy Rule, which requires the safeguarding of Protected Health Information (PHI) , and the Security Rule , which sets standards for the secure electronic transmission of PHI. How does the Privacy Rule impact digital health startups?

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The Ad Tech Blog

MARCH 10, 2024

As healthcare technology ventures continue to push the boundaries of innovation, understanding the legal framework that governs patient data privacy is not just optional — it’s imperative. Regularly review and update privacy policies. References Privacy | HHS.gov – The official site for HIPAA privacy information.

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Adweek

JULY 29, 2022

But when paid social platforms updated their privacy policies, making it harder for Wandering Bear to physically find its caffeine-loving audience, the cold brew brand found that leaning on the algorithm was.

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The Ad Tech Blog

FEBRUARY 14, 2024

With the California Consumer Privacy Act ( CCPA ) in full swing, tech startups are navigating through the tight corridors of compliance, making sure every turn is well-calibrated to align with the law. Update Privacy Policies: Ensure your privacy policy reflects CCPA requirements.

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The Ad Tech Blog

FEBRUARY 14, 2024

The California Consumer Privacy Act (CCPA) significantly impacts small to medium tech startups by imposing strict data privacy rules that require them to revise how they handle consumer data.

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The Ad Tech Blog

FEBRUARY 14, 2024

To manage consumer data under the California Consumer Privacy Act (CCPA), tech startups must first understand the scope of the regulation. Startups should establish clear data collection and handling policies, implement secure data storage and transfer processes, and ensure transparency with their users about data practices.

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The Ad Tech Blog

MARCH 17, 2024

The Privacy-Personalization Paradox In today’s advertising, there is a significant tension between creating content that deeply resonates with users and preserving their privacy. Understanding the link of AI and Data Privacy in Advertising AI’s ability to parse vast datasets for insights has transformed how we target ads.

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The Ad Tech Blog

MARCH 6, 2024

These penalties are designed to enforce data protection and privacy standards for consumer financial information. This includes injunctive relief , which may compel a company to implement certain measures to improve its data protection policies and procedures. What financial penalties can startups expect?

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AdExchanger

NOVEMBER 19, 2023

Over the next few months (and years), we’ll likely see the introduction of new state laws protecting consumer privacy. These laws are designed to enhance the disclosure of privacy policies, establish opt-in and/or opt-out mechanisms, create avenues for consumers to update or delete their data and put other requirements in place.

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Digiday

APRIL 15, 2024

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. privacy laws might mean for the ad industry at large. WTF is the APRA?

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The Ad Tech Blog

MARCH 2, 2024

At its core, the GLB Act mandates that financial institutions —startups included— must be transparent about their information-sharing practices and safeguard sensitive data: Privacy Notices: Your startup must inform customers about the collection and sharing of their financial information. Regular training sessions can keep everyone aligned.

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The Ad Tech Blog

FEBRUARY 17, 2024

With the California Privacy Rights Act ( CPRA ) coming into full swing, tech startups, especially those navigating the intricate world of data privacy, might find themselves at a crossroads. The International Association of Privacy Professionals ( IAPP ) offers comprehensive resources that further elaborate on CPRA’s nuances.

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The Ad Tech Blog

FEBRUARY 14, 2024

Under the California Consumer Privacy Act (CCPA), startups are accountable for the data they collect, including how third-party vendors handle this data. CCPA compliance necessitates a startup to vigilantly assess and manage its relationships with third-party vendors. How can startups ensure their third-party vendors comply with CCPA?

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illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. The organizations the policies impact are the ones who’ve irresponsibly collected or bought email lists, and whose strategies rely on mass emailing rather than strategic, targeted communication. Maintain a low spam rate.

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The Ad Tech Blog

FEBRUARY 14, 2024

The first steps a tech startup should take to become CCPA compliant involves understanding the scope of the California Consumer Privacy Act (CCPA) and assessing how it applies to their business operations. Next, developing and implementing a comprehensive data privacy strategy that addresses the rights of consumers under CCPA is crucial.

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Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

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Martech

JANUARY 19, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). This policy mandates marketers using Google for advertising to obtain and respect end users’ consent. Why we care. What is EU UCP?

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Martech

NOVEMBER 10, 2023

However, walking the line between data and privacy can be challenging without the right strategies. Triple down on privacy In an era where privacy is no longer confined to specialized conferences but is part of everyday consumer conversations, it’s crucial to understand the evolving landscape.

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Martech

APRIL 16, 2024

Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Consider additional factors like ongoing support when making your decision.

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Martech Series

NOVEMBER 2, 2022

Immuta , the leader in data access and security, announced the findings of a comprehensive survey of data leaders that highlights the current and future state of data policy management practices, including the top criteria for data management tools and the roles organizations are recruiting to handle data policy enforcement efforts.

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AdExchanger

SEPTEMBER 21, 2023

But third-party deprecation, regulations and privacy policies, threw The post Why Sam Cox Left Big Tech And Sees Opportunity In Programmatic Chaos appeared first on AdExchanger. Before the pandemic, the pace of programmatic had slowed, and people in the ad industry had a grasp of how things worked.

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Martech

DECEMBER 8, 2023

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. People are responsible” is the defining principle of our generative AI use policy. In the meantime, you can read the policy here.

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The Ad Tech Blog

MAY 31, 2023

How do we balance the benefits of smart homes with the potential privacy risks? Consider adjusting your device settings to limit data sharing and read privacy policies to understand how your information is managed. As we continue to embrace IoT devices and smart homes, how will our perception of privacy and security evolve?

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Ad Rants

JULY 17, 2023

Targeting and Privacy PPC advertising relies heavily on audience targeting to reach the right customers. However, handling user data ethically and respecting privacy boundaries is crucial. Ethical PPC campaigns focus on delivering accurate information and meeting the audience's expectations.

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Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. This change means that marketers will face the challenge of effectively collecting and utilizing first-party data while maintaining respect for consumer privacy.”

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Martech Series

JUNE 29, 2022

First Databricks Security Partner to integrate policy engine with Databricks’ Unity Catalog data governance solution. Immuta, the leader in data access and data security, announced that it has strengthened its partnership with Databricks by integrating its market-leading policy enforcement engine into Databricks Unity Catalog.

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The Ad Tech Blog

FEBRUARY 14, 2024

Yes, there are exceptions under the California Consumer Privacy Act (CCPA) that startups might overlook. This gives startups a transition period to adjust their internal policies for handling employee data in accordance with CCPA requirements. What personal information does not fall under CCPA regulations?

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Marketing Dive

APRIL 4, 2023

Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution.

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Marketing 94

TechCrunch Ads

AUGUST 5, 2022

“Previously, we were limited in how we could apply our 3rd-Party Tracker Loading Protection on Microsoft tracking scripts due to a policy requirement related to our use of Bing as a source for our private search results. We’re glad this is no longer the case.

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AdExchanger

NOVEMBER 8, 2022

A podcast interview withJessica LeePartnerWhat do you call someone who actually reads an online privacy policy? Answer: A lawyer. And therein lies the problem with notice and choice. Although it. Continue reading » The post Why It’s Time To Put ‘Notice And Choice’ On Notice appeared first on AdExchanger.

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Digiday

JANUARY 17, 2024

Sponsored by LiveRamp From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024.

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InMobi

JUNE 12, 2023

Apple’s annual event harkens the end of fingerprinting and debuts SKAN 5 Another Apple Worldwide Developer Conference (WWDC) is in the books, and this year’s global event brought several key indicators that the privacy-first era of app performance marketing is fully upon us.

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