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Google Marketing Live 2025: Everything you need to know

Martech

Ads are also popping up in Googles AI Mode, so your brand can appear right when people explore their options. These AI agents provide personalized recommendations, such as keywords and creative ideas, and can even automatically set up entire themed ad groups to improve results. Currently piloted in the U.S.,

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Looking at augmented reality (AR) in advertising

illumin

This innovative combination of AR and AI opens up endless possibilities for advertisers to create unique and personalized ad experiences that captivate and inspire. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings. What is Augmented Reality (AR)?

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Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Pepsi is running out-of-home and radio ads in key markets that reinforce the messaging behind “Food Deserves Pepsi.” Sign up A valid email address is required.

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Make the Most Out of Mid-Roll Ads: Best Practices for Publishers

Brid.tv

Mid-roll ads are a type of instream video ads that show up during video playback (as opposed to pre-rolls , which play before, and post-rolls , which play after a video). Mid-rolls are one of the most common (as any YouTube user will tell you) types of video ads out there and for a good reason.

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Everything You Need to Know About Digital Out-of-Home Advertising

Basis

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

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E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. worked with Above Average, the New York-based comedy production company founded by Lorne Michaels’ Broadway Video, for the special. You can unsubscribe at anytime.

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55+ Predictions for 2025 Marketing Trends

Karola Karlson

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. Democracy: more small brands able to launch digital ad campaigns without hiring an agency.