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How B2B and B2C brands are winning hearts with memory-driven CX

Martech

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? Or picture a music app popping up with, Ten years since you first jammed to this album. On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up.

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Good morning: Popping on the metaverse

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you thinking about what fresh new ideas could make your brand’s presence on the metaverse pop? The post Good morning: Popping on the metaverse appeared first on MarTech.

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How to Create an Ecommerce Website Step by Step

Single Grain

You don’t need to be a computer whiz or a programming genius — there are tons of e-commerce website building services out there that don’t require a lick of code to get your digital storefront up and running. In this guide, we’re going to go over what you need to do to set up shop on the world wide web.

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What the FTC’s Southern Glazer’s Lawsuit Means for Transparency in Retail Media

Ad Monsters

Discrimination against the little guys of retail, claiming, For years, Southern has violated the Robinson-Patman Act by selling wine and spirits to small, independent mom and pop businesses at prices that are drastically higher than the prices Southern charges large national and regional chains.

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Developing leadership in a startup team

The Ad Tech Blog

Recently, I’ve finished up reading for the 3rd time. So, I decided to play with javascript animations and added a small easter egg: if you mouse over at the very top, the company’s mascot will pop up. What happens after you ship a feature, a customer uses it, pays for it, and the startup gets the next funding round?

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Automizely Marketing Launches Updated Version to Help Online Merchants Prepare for Peak Shopping Season

Martech Series

Additionally, Automizely Marketing provides many in-store plug-and-play conversion tools including pop-up forms, free shipping bars, count-down timers, stock countdown, web push notifications, and AI-powered product recommendations. Marketing Technology News: Simpleview Releases 2022 State of Digital Marketing Report.

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Have we entered a post-agile marketing age?

Chief Martech

Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. Since then, it’s had fluctations up and down. But it largely hit a ceiling.

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