Adweek

JANUARY 9, 2024

Gen Z consumers are notoriously ad-averse, with 99% hitting "skip" on ads and 63% using ad blockers to avoid advertising. So how can brands grab their attention in 2024? As a Gen Zer who works in advertising, I want to share insights into how we view ads. It's not as simple as Gen Z being.

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Adweek

DECEMBER 15, 2023

American Express is ending its B2B year as it began: making big moves for small businesses. The last quarter has received special attention from Amex since 2010, when it launched Small Business Saturday as a counter to big-box Black Friday shopping. For this year's 14th installment, it introduced the Door to Shop Small augmented reality.

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Martech

MARCH 11, 2024

With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid. This playbook is far from exhaustive, but my aim was to provide a top-level framework designed to act as another guidepost in this transition. Get MarTech! In your inbox.

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Marketing Tech News

DECEMBER 18, 2023

Read more » The post Capgemini’s CMO playbook for generative AI sees rapidly expanding ecosystem appeared first on Marketing Tech News. Organisations who are already investing in generative AI for marketing are dedicating almost two thirds of their budget towards the technology, according to new figures from Capgemini.

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Adweek

SEPTEMBER 25, 2023

Everybody's eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans throughout his career with his larger-than-life talent and personality. As for career success, Sanders is the only athlete to play in both a Super Bowl and a World Series. In the last year, he left.

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Smart Insights

JULY 18, 2023

Playbooks empower marketing teams to improve performance from within As marketing managers, directors, and heads of marketing, we are responsible for researching and developing marketing strategies that contribute toward our business goals.

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Adweek

FEBRUARY 14, 2023

For more than a decade, performance marketers distinguished themselves with their skill in stringing together the perfect set of keywords for Google or picking the right attributes for a likely-to-purchase audience on Facebook.

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Martech

NOVEMBER 19, 2021

Good morning, Marketers, the B2B playbook is expanding. But just because the playbook has expanded, doesn’t mean that the goals for B2B marketers have altered significantly. The post Good morning: The B2B playbook is expanding appeared first on MarTech. Social media is relevant, and not just LinkedIn, but Facebook, too.

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Digiday

OCTOBER 10, 2023

To map out marketers’ current digital playbooks, Digiday+ Research sent out three surveys asking 635 respondents about past and upcoming investments, marketing channel tactics and preferences, and business challenges. Here you can find highlights and links to each in-depth, channel-specific report in the series.

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Digiday

OCTOBER 23, 2023

And while these apps have further fragmented the social media landscape, the people behind brands’ social media accounts have had to retool their playbooks. It’s a story that has unfolded among the likes of Clubhouse and BeReal to Lemon8 and Discord.

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AdExchanger

JUNE 23, 2022

Continue reading » The post Mobile Game Advertisers Created The Playbook – And Now Consoles Can Follow appeared first on AdExchanger. Recent news that Microsoft and Sony are both bringing ads to their free-to-play (F2P) games has left the industry buzzing. But it seemed inevitable. It’s no.

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Adweek

AUGUST 17, 2022

As the 2022 Women's National Basketball Association playoffs begin, many will be tuning in with their favorite snack. Sports and food go hand-in-hand, making resulting brand partnerships a big deal during game time and beyond. With the WNBA season in full swing, Frito-Lay chip brand Ruffles is celebrating by becoming the official chip of the.

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Digital Turbine

FEBRUARY 1, 2023

This week we’ll reveal the offensive playbook that will help you get aggressive and score big on Super Bowl Sunday. Next week we’ll share our Defensive Playbook. The post The Offensive Playbook for Advertisers appeared first on Digital Turbine. So what’s the right game plan? Remember last year’s Coinbase QR code ad ?

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Digiday

SEPTEMBER 6, 2023

In this installment, Digiday+ Research focuses on an analysis of the ad-supported streaming landscape and its role in marketers’ playbooks. Other reports in this series focus on social media usage and budgets, the retail media landscape and the display ad market.

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Adweek

AUGUST 2, 2023

Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown and fostered throughout the organization. The question is, how? I have worked in cultural branding for more than two decades.

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Adweek

FEBRUARY 7, 2024

Fox has a new playbook for the sports streaming space, and everyone has questions. On Tuesday, Fox, ESPN and Warner Bros. Discovery surprisingly announced they'd come together to release a new combined sports streamer in the fall of 2024. The product will combine 14 linear networks, including Fox and its portfolio of affiliates, ESPN and.

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Adweek

APRIL 6, 2023

Women's basketball is having its moment. After years of underinvestment in the sport, the inability to use the March Madness branding until last year, and fans struggling to find ways to watch their favorite teams, women's college basketball is now on the main stage. With the game airing on ABC for the first time in.

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Adweek

JUNE 22, 2022

CANNES, France--After 5 years of auditing nearly 30,000 pieces of their own work, Google executives came to a humbling realization about representation in their marketing: "We weren't getting it right," said Google's CMO Lorraine Twohill, as she announced the expansion of the All In initiative. "We We were very bad on darker skin tones and we.

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MNTN

NOVEMBER 6, 2023

Upgrading Your 2024 B2B Marketing Playbook As we close out the final weeks of 2023, marketing teams have their eyes locked onto the year ahead — and how they can make the most of it with AI. The post AI-Powered Marketing in 2024: A Playbook for Success appeared first on MNTN.

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Digiday

OCTOBER 2, 2023

As a new generation of decision-makers takes the helm, B2B organizations must fundamentally rewrite their marketing playbooks, starting with the data that powers them. The B2B organizations that thrive in the near future will be the ones that innovate around company structure, preferred channels and how they communicate with buyers.

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Adweek

JANUARY 10, 2023

Many people don't understand how much an insurance company depends on advertising to create an identity. Compared to a physical product, insurance is intangible, and people gain an association with the brand through advertising. How much you invest in advertising and how you lead your marketing strategy is a core differentiator on who wins and.

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Adweek

NOVEMBER 15, 2023

As it looks to write the next chapter of its marketing playbook, the sports giant has confirmed former company executive Nicole Hubbard. For over 30 years, Nike's longstanding chief marketing officer (CMO) Dirk-Jan "DJ" van Hameren has been helping the brand "Just Do it." Now, he's announced plans to retire at the end of 2023.

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InMobi

JUNE 23, 2023

As the mobile app landscape continues to evolve rapidly, it has become crucial to rethink and reimagine various chapters of the mobile user acquisition (UA) playbook.

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Adweek

FEBRUARY 10, 2023

It's Super Bowl season--that time of year when everyone with a beer in their hand and guac in their belly is judge, jury and executioner. The one time the public waits with bated breath for advertising they will not skip. More than 100 million of them will laugh, cry or tell anyone within earshot they.

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Exchange Wire

JULY 20, 2022

Audigent, the leading data activation, curation, and identity platform, has unveiled The Retail Media Playbook, a comprehensive guide on how nearly all retailers and advertisers can pursue a proven, scalable path forward to capture the massive opportunity in retail media [.].

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Martech Series

JULY 4, 2022

The post UserZoom Co-Founder and Co-CEO Alfonso de la Nuez Publishes UX Playbook For Today’s Digital Experience Companies appeared first on MarTech Series. ” – Christian Rohrer , PhD, senior director of design, TD Bank.

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Adweek

SEPTEMBER 17, 2022

For the modern entrepreneur, this translates into an unprecedented opportunity to be at the cutting edge of the playbooks that enable brands in any kind of situation to evolve and be successful. Today's companies are more eager than ever to understand how to leverage Web3 trends and tools for business growth. Ty Haney, founder of.

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Admixer

MAY 24, 2021

The post In-App Playbook: How to Get the Most Out of Advertising in Apps? Nobody has doubts that the future of advertising is mobile, most likely in-app. The pandemic only solidified the position of this channel. During the ongoing lockdowns, apps become a common escape for […]. appeared first on Admixer.Blog.

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Digiday

FEBRUARY 6, 2024

Time for a Super Bowl advertising history lesson: Social media war rooms, football hashtags, memes, and online teasers for TV ads have all had their moments over the years. Now, it’s Taylor Swift’s turn in the spotlight.

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Adweek

JUNE 28, 2022

The thick and musty playbook of marketing tactics contains a chapter that comparatively few brands have the nerve to consult. It concerns those gambits that, in the never-ending quest for the public's attention, are--for lack of more tactful terminology--deliberately ridiculous.

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Adweek

DECEMBER 14, 2022

Since major tech companies like Google and Apple started cracking down on privacy, announcing plans to deprecate the third-party cookie, the traditional playbook for brands finding consumers is out the window. Now, brands need to evolve their approach to know who to target.

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Adweek

JUNE 22, 2022

While the modern gaming playbook is relatively new for advertisers, the growth of adoption by players and its subsequent commercial interest is seen as having been accelerated by the Covid-19 pandemic rather than a true consequence of it, sector professionals have said. Newzoo has predicted that the number of gamers will reach 2.81

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