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The the modern gaming playbook is relatively new for advertisers. While gaming was already being adopted by players and seeing subsequent commercial interest, the Covid-19 pandemic accelerated its growth, sector professionals have said.
Newzoo has predicted that the number of gamers will reach 2.81 billion gamers next year, earning the global market around $189.3 billion. As such, advertising companies are busy forming partnerships with gaming companies in preparation for a boom in demand for Web 3.0
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