Adweek

FEBRUARY 21, 2024

The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported.

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Media 323

Adweek

JANUARY 31, 2024

Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm's COPPA-compliant advertising technology.

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Advertising 301

Adweek

JANUARY 31, 2024

The introduction of over-the-top (OTT) broadcasting platforms by European soccer's football elite has been on the rise as part of a growing trend of sports properties recognizing the potential of acting as their own media platform.

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Marketing Media 274

Adweek

JANUARY 9, 2024

The Google partnership continues its strategy to let brands target Instacart ads off-platform, said CEO Fidji Simo. Instacart is letting advertisers use its vast trove of shopper data to target ads on Google Shopping campaigns, the grocery delivery firm announced at technology conference CES today.

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Advertising Retail 284

Adweek

NOVEMBER 1, 2023

When Arthur Leopold became Cameo's first employee in 2017, notoriety was exclusive to an elite group: those who had already secured the fans that would pay them for personalized pep talks and birthday greetings on the platform.

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Adweek

JANUARY 24, 2024

Despite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google's demand-side platform, Display & Video 360, has not offered its clients any easy way to test Privacy Sandbox, two buyers told Adweek.

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Demand Side Platform Cookies Media 306

Adweek

OCTOBER 16, 2023

While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group (OMG) has found its own solution: the agency-as-a-platform (AaaP) model. Simply put, the group wants the market to view it as a platform--a multifaceted and flexible organization.

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Adweek

OCTOBER 27, 2023

is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk, according to three people familiar with the transaction. The entertainment and culture publisher BuzzFeed Inc.

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eCommerce Media Entertainment 343

Adweek

NOVEMBER 22, 2023

Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called "Live the Music."

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Adweek

DECEMBER 13, 2023

The overwhelming majority of the time that a bid request is sent out by a supply-side platform, offering an opportunity to advertise on a publisher's website, no one responds. The standard fill rate for SSPs is 1%. In other words, there is just a 1% chance that a bid request sent out by an SSP.

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Fill rate Advertising Ad Tech 241

Adweek

JANUARY 8, 2024

NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising.

Electronics 247

Electronics Audience Advertising Marketing 247

Adweek

AUGUST 17, 2022

Reddit opened up the waitlist for its new Reddit Developer Platform, calling it a suite of resources and tools that will empower and enable developers to support the platform's 100,000-plus active communities and millions of users.

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Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

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Machine Learning Marketing Healthcare eCommerce 101

Adweek

APRIL 17, 2023

But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. The marketing world's interest is intensely focused on the promise of artificial intelligence. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year.

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Brand Awareness Marketing Media 306

Adweek

FEBRUARY 22, 2023

For more than two years, Instagram has been rebranding itself as a video platform, pushing short-form video format Reels in an effort to expand beyond its roots as a photo-sharing app and compete with TikTok.

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Adweek

DECEMBER 14, 2023

The affiliate network Howl, one of several technology platforms powering the $16 billion affiliate marketing industry, has struggled for years to consistently pay its publishing partners, racking up millions of dollars in delinquent payments and bottlenecking a key source of publisher revenue, according to interviews with executives at four commerce (..)

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Affiliates Media Marketing eCommerce 259

Adweek

DECEMBER 27, 2022

And that's where platform Publicist comes in. When it comes to hiring top talent for short or long-term projects, companies don't want to spend the time searching for someone qualified to take on the job. They want to to pick from a pool of qualified candidates right off the bat. Publicist is a network of.

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Adweek

AUGUST 12, 2022

Electronic music community platform Resident Advisor (RA) has introduced an in-house creative agency called 23:59 which will be led by its recently appointed chief brand and creative officer Kazim Rashid, with Italian fashion house Bottega Veneta as one of its founding clients.

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Agency Electronics Fashion 281

Adweek

SEPTEMBER 20, 2022

Trust in social platforms continues to erode, according to the new Digital Trust Benchmark 2022 report from Insider Intelligence. The researcher said every platform it studied saw its benchmark score drop compared with 2021.

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Adweek

NOVEMBER 18, 2022

The Amazon-owned streaming platform will begin experimenting later this year with giving streamers the ability to tag another channel in their title, letting viewers interact with that tag and follow that channel without leaving the stream they're watching. Twitch detailed several updates during its monthly Patch Notes livestream Thursday.

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Fuel Lines

JULY 6, 2023

In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Among these innovative platforms, Threads is rapidly emerging as a frontrunner, offering a unique and enriching experience for users.

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Media Communications Conversion Audience 246

Adweek

DECEMBER 22, 2022

Black-owned media and tech company Hero Media launched its own social platform, GoodFeed, catering its content toward women-identifying audiences. The platform launched in October to select users and was made publicly available this week.

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Media Audience 235

Adweek

JUNE 27, 2022

With an eye toward businesses on its platform, Instagram is testing new experiences that incorporate a full-screen feed and bring video front and center. The platform added that 90% of accounts follow at least one business, calling businesses "a huge part of the interests community on Instagram" and adding in a blog post, "We're excited.

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Adweek

MAY 11, 2023

By now, creators and the general public alike know that just because a social media platform is popular today doesn't mean it will have the same buzz tomorrow. Or even still exist. "At At the end of the day, the strength of social is defined by the diversity of its audience," said Gregory Aston, director of.

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Media Audience Advertising 254

Adweek

OCTOBER 5, 2022

Wednesday iHeartMedia subsidiary Triton Digital launched a new version of its ad server platform, Tap, in an effort to make ad monetization and managing less laborious for publishers. Top line The goal here was to make the interface "super quick," according to Triton Digital chief product officer Benjamin Masse.

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Ad Server Ad Tech 252

Adweek

MAY 8, 2023

Like many other creators, Mary Kish started her particular pursuit--streaming games on the platform Twitch--as just a hobby. Being a woman in gaming, I thought it'd be nice to find a community who enjoyed that as much as I did. It wasn't something I did to make money," Kish said. That later changed for Kish,

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Digiday

APRIL 9, 2024

Long gone are the days when publishers could almost entirely rely on traffic referrals from social platforms like Facebook and Twitter. Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. Continue reading this article on digiday.com.

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Audience Media Marketing 78

Adweek

DECEMBER 19, 2022

For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and reliable performance revolutionized the field.

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Media Advertising Marketing 253

Adweek

NOVEMBER 10, 2022

And now they are quickly making their way into professional creative platforms. Artificial intelligence-powered image generators have turned heads on social media for their ability to produce often-realistic and fanciful renderings on any text prompt that one might imagine.

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Machine Learning Media 292

Adweek

OCTOBER 11, 2023

Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social Media Week Europe.

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Media 224

Adweek

NOVEMBER 17, 2022

TikTok is readying a beta version of the platform research API (application-programming interface) it began developing in July.

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Brid.tv

APRIL 25, 2024

This time around, with Platform Update 6.9.0. , we are deprecating the shared library feature and adding some overall improvements to the platform. Shared Library Depreciation and New Syndication Rules With Platform Update 6.9.0. Make sure to follow us to get informed about any changes to the platform!

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AdExchanger

MARCH 26, 2024

On Tuesday, media measurement startup Measured released a souped-up version of its platform that fully automates the process of incrementality planning and optimization, including geo-based testing.

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Media 106

Martech

OCTOBER 17, 2023

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.

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Marketing MarTech 119

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. With this update, organization details are now part of the accounts list in the Admin API, creating a direct connection between the existing Admin API and the new Google Marketing Platform Admin API. Why we care. Accessibility.

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Marketing MarTech Advertising Media 100