Martech Series

JUNE 16, 2022

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. We were thrilled with the results that Quantcast delivered for Lancôme.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

JUNE 17, 2022

Advertisers will be able to blend the precision targeting and flexibility of programmatic buying with the effectiveness of high-impact digital Out-of-Home (DOOH), the media with the second highest growth after mobile advertising, at Heathrow, the UK’s busiest airport and a leading international travel hub.

Audience 77

Audience Advertising Media MarTech 77

Basis

JANUARY 4, 2023

It seems like at every turn, there is something new, unpredictable and unfamiliar. Content platforms are adding commerce, and commerce platforms are adding content (and ads), all in an effort to boost revenue. Its penetration in digital display is forecast to reach a massive 91.1% in 2023 (up from 90.2% Not that this is surprising.

Advertising 75

Advertising Pop-Up Retail Real Estate 75

OpenX

APRIL 29, 2021

Amy is SVP, Head of Digital Marketing Strategy at TD Bank, where she oversees the digital marketing strategy across both inbound (SEO, Onsite, Mobile App) and outbound (Paid Media, Email, Push, SMS) channels. OpenX: You started a new role during the height of the pandemic – what has that been like? Check out the full interview below.

Cookies 52

Cookies SEO Retail Marketing 52

VideoWeek

JULY 28, 2023

Pinterest Adds Mobile Video Ad Placement Social sharing site Pinterest has announced a prominent video ad placement on its mobile app, touting the importance of video at its first global ad summit, Pinterest Presents. The company is also lowering ad prices, in a bid to accelerate its nascent advertising business.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

VideoWeek

JULY 8, 2022

In this week’s Week in Review: YouTube says its TikTok competitor is getting 30 billion daily views, HBO Max halts production of European originals, and Equativ makes a strategic investment in Nowtilus. Top Stories. YouTube’s Shorts Reaches 30 Billion Views Per Day. billion logged in users watching Shorts each month. Warner Bros.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Martech

FEBRUARY 14, 2024

The word “omnichannel” always bugged me. Can “omnichannel” really be more than corporate hokum engineered to win business cases and close software deals? What is omnichannel about? In reality, omnichannel embodies the desire of big-brand marketers to make the customer experience seamless, frictionless and highly personalized.

Retail 111

Retail eCommerce MarTech Banner 111

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. And while in the past digital ad revenue growth has helped partly make up for TV losses, digital ad revenues were also down year-on-year from €83 million last year to €76 million this year. percent overall.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Advendio

NOVEMBER 28, 2022

In this article, we will take a look at some of the top retail media and retail management platforms available on Salesforce®. But first, let’s define what retail media and retail management platforms are. What is A Retail Media Platform? What is A Retail Management Platform?

Retail 86

Retail Media eCommerce Finance 86

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. Primetime Channels essentially makes partnered streaming services available from within the YouTube interface.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech Series

JANUARY 11, 2023

As a result, various industries, including banking, retail, and telecommunications, are increasingly implementing CEM solutions and services to strengthen customer interactions. Marketing Technology News: The Role Of Influencers Within Social Commerce. The customer experience management market was estimated at USD 8.96

Marketing 99

Marketing Retail eCommerce MarTech 99

InMobi

JULY 21, 2021

For retail customer insights in the specialty retail space (think home improvement, pet care, etc.), Specifically, using InMobi’s real-time mobile audience insights, we wanted to see who had these kinds of apps on their mobile devices in the U.S. And, of course, different retailers are seeing different trends.

Retail 52

Retail Mobile Ads Audience Media 52

Single Grain

NOVEMBER 10, 2020

82% will browse on mobile even while they’re in a physical store, looking for reviews or deals even before speaking with a sales associate. 82% will browse on mobile even while they’re in a physical store, looking for reviews or deals even before speaking with a sales associate. In other words: Online or offline?

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Single Grain

FEBRUARY 12, 2020

In fact, the two biggest reasons why we follow retailers on social media is to learn about upcoming sales and new products, according to Surviving the Retail Apocalypse survey: Brands are using social media to sell primarily with paid advertising and shoppable posts. But this year, the biggest differentiator is customer experience.

Machine Learning 98

Machine Learning Communications Media Retail 98

Single Grain

JULY 20, 2021

Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know. In 2020, ad impressions sold programmatically reached $129.1 billion U.S., and by 2021, programmatic will account for 68% of digital media advertising spend. How it's different from other types of advertising.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

JANUARY 3, 2020

With that in mind, business intelligence platforms are destined to assume a more central role in enterprises in the future. Unless you've been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down.

Machine Learning 105

Machine Learning GDPR Shipping Marketing 105

Single Grain

JULY 19, 2019

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

APRIL 28, 2020

1) Mobile Monkey. That’s why we make an omnichannel content strategy a huge priority. We put together this list of 31 of the most dynamic digital marketing campaigns that increased company ROI and added value to their customers – and we explain why they work. 31 Top Digital Marketing Campaign Examples. 2) Single Grain.

Marketing 141

Marketing Audience Media ROI 141

Martech

APRIL 22, 2022

While the pandemic has accelerated digital adoption and activation in many organizations (for example, according to Statista , in 2021, e-commerce accounted for about 20% of global retail sales), before jumping into the CDP pool feet first, step away from the checkbook, and consider some things. Processing.Please wait. economy around $3.1

Machine Learning 87

Machine Learning Marketing ROI MarTech 87

Single Grain

DECEMBER 6, 2019

Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. And why wouldn’t they be? After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. Digital Darwinism does not discriminate.

Marketing 145

Marketing SEO Conversion Audience 145