InMobi

APRIL 16, 2015

For the first time ever, there are now more active mobile devices than there are humans on the planet. About 1.167 billion smartphone devices were shipped last year, a year-on-year increase of 25.9%. This stems from a user base willing to make more purchases through their mobile devices. So where does this leave us?

Shipping 52

Shipping Manufacturing Audience Mobile Ads 52

InMobi

JUNE 25, 2018

The numbers from our 2018 State of Mobile Video Report back this up. in particular, over a third of all mobile ad spend was devoted to video spots during the first three months of 2018, and that will likely only grow over time. In 2015, the vast majority of smartphones shipped worldwide had displays under five inches.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Single Grain

JULY 27, 2021

of Facebook users access the platform on a mobile device, spending excessive time on desktop ads is often a waste of time: Before reading our article about Facebook trends, Samer split his time between creating desktop and mobile ad sizes. After all, it takes the same amount of time to create a mobile ad for 98.3%

eCommerce 52

eCommerce CPM ROI Video Ads 52

InMobi

JUNE 24, 2021

Other commonly cited reasons include better prices (54%), to save time (50%), free shipping (49%), ability to shop 24/7 (48%) and to find products that aren’t sold nearby (48%). One way to do this is to include interactive maps in mobile ads that show people where their nearest store location is to them at that moment.

Retail 52

Retail Shipping Mobile Ads Audience 52

InMobi

SEPTEMBER 22, 2020

Consider baking a promo (like free shipping) into your in-app messaging strategy. Using mobile-led insights app ownership and income levels, among other signifiers, retailers can be sure their in-app advertising efforts are solely targeted at the consumers with the greatest propensity to spend with them during the holiday shopping season.

Retail 52

Retail Shipping Audience Mobile Ads 52

Single Grain

JULY 2, 2019

Free shipping. According to ClickZ , native advertising earns 3X more time and attention and performs 10X better than traditional mobile ads. . “Buy now” keywords signify that the user has already decided to purchase the product, and examples of these keywords include: Buy. Discount(s).

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

YieldBird

MAY 26, 2023

of internet users are blocking ads. The growth of mobile ad blockers globally. In the good old days, ad block usage was less than 1 percent for many years. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user. . >>>

CPM 52

CPM Pop-Up Data Management Platform Shipping 52

Single Grain

JUNE 5, 2023

User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Forbes ) 48% of consumers abandon their shopping cart due to extra costs, such as taxes and shipping fees. Statista ) The average audio ad spending per user is 7.59

Advertising 52

Advertising Finance CPC Brand Awareness 52

Brid.tv

DECEMBER 23, 2022

For instance, if you decide to go for ad-based monetization, you will need to find a reliable mobile ad network. As we have already mentioned, there are several different ways to monetize a mobile app. Your app must be compatible with the operating system that is currently shipping. Best Ways to Monetize Your App.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Single Grain

JUNE 16, 2023

These pop-up ads appear as small boxes on a web page, and viewers can choose to take action or click off the ad. Interstitial Ads Interstitial online advertising is popular for mobile ads. Interstitial ads are a solution for freemium apps, where users can opt to watch an ad instead of paying for the app.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. billion in an all-stock deal.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40