VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Ad of the Week. billion in an all-stock deal.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

JUNE 25, 2018

The numbers from our 2018 State of Mobile Video Report back this up. in particular, over a third of all mobile ad spend was devoted to video spots during the first three months of 2018, and that will likely only grow over time. 1) Because It’s Effective In short, video ads work. within our network. In the U.S.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

Brid.tv

DECEMBER 23, 2022

For instance, if you decide to go for ad-based monetization, you will need to find a reliable mobile ad network. As we have already mentioned, there are several different ways to monetize a mobile app. Let’s take a quick look at the most common in-app ad formats. In-App Ad Formats.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Single Grain

JUNE 5, 2023

User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Forbes ) 48% of consumers abandon their shopping cart due to extra costs, such as taxes and shipping fees. Statista ) The average audio ad spending per user is 7.59

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 16, 2023

Note: We will discuss some of the most prominent ones, such as native ads, later in the article. Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. Banner ads are available in different sizes and orientations.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

JULY 2, 2019

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Retargeting 75

Retargeting Native Advertising Conversion Rate Conversion 75