InMobi
JULY 2, 2021
Day 1, Nighttime: Mobile’s Role in Product Discovery Mobile plays a key role in product discovery, so it pays to understand the different ways consumers use mobile and what they expect at different moments of their shopping journey. Where do consumers notice mobile ads? Develop and invest in your own app.
Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Why do marketers need identity resolution platforms? The goal is to consider multiple signals like location and browsing history. Identity graph.
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YieldBird
MAY 26, 2023
of internet users are blocking ads. The growth of mobile ad blockers globally. In the good old days, ad block usage was less than 1 percent for many years. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user. . >>>
InMobi
JUNE 25, 2018
The numbers from our 2018 State of Mobile Video Report back this up. in particular, over a third of all mobile ad spend was devoted to video spots during the first three months of 2018, and that will likely only grow over time. In 2015, the vast majority of smartphones shipped worldwide had displays under five inches.
YieldBird
MAY 26, 2023
of internet users are blocking ads. The growth of mobile ad blockers globally. In the good old days, ad block usage was less than 1 percent for many years. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user. . >>>
VideoWeek
AUGUST 12, 2022
French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. billion in an all-stock deal.
InMobi
JUNE 24, 2021
Other commonly cited reasons include better prices (54%), to save time (50%), free shipping (49%), ability to shop 24/7 (48%) and to find products that aren’t sold nearby (48%). One way to do this is to include interactive maps in mobile ads that show people where their nearest store location is to them at that moment.
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