InMobi

MARCH 23, 2018

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi InDecode workshop held on “Maximising ROI on Mobile” in Bengaluru, India. However, increasing fraudulent installs and user uninstalls are major impediments to Maximising ROI on Mobile.

ROI 52

ROI Mobile Ads Advertising Marketing 52

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. It offers an easy-to-use mediation platform to optimize ROI while reducing risk of first-party data leakage or working with players who have a conflict of interest. . Get the daily newsletter digital marketers rely on.

Mobile Ads 98

Mobile Ads Ad Inventory ROI Ad network 98

Martech Series

FEBRUARY 27, 2023

ClearPier , one of Canada’s largest performance advertising technology companies, is acquiring Hang My Ads for $35M in cash, shares and earnouts. Hang My Ads, a rewards-based mobile ad platform for user acquisition and monetization is the latest in a series of deals to further expand its performance capabilities for its global clients.

Mobile Ads 80

Mobile Ads ROI Ad Space MarTech 80

InMobi

OCTOBER 17, 2013

In 2013, Korea’s mobile advertising industry is expected to shift from a market characterized by opportunity and uncertainty to a predictable one. The key point of mobile advertisement is to provide ROI to advertisers, higher profit to the developers and relevant information to users.

Mobile Ads 52

Mobile Ads Marketing CPC ROI 52

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Meanwhile, with Netflix and Disney Plus investing in ad-supported versions of their services, inventory is expanding to meet the demand. Increased marketing ROI.

Cookies 108

Cookies Mobile Ads GDPR MarTech 108

illumin

FEBRUARY 20, 2024

Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. Here are some of the types of mobile ads used today. They usually contain a set of HTML, CSS, and image files.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Martech

AUGUST 22, 2022

Human movement data can improve your targeting, which then increases your ROI,” said Bianchini. Location-based data — or human movement data, as the Near people call it — is gathered primarily from mobile apps. Knowing more about these location-based patterns will increase efficiency for campaigns and boost ROI, according to Bianchini.

Marketing 92

Marketing ROI Retail Mobile Ads 92

Martech Series

NOVEMBER 30, 2022

With GumGum and Frameplay, Johnsonville targeted gamers playing in sports, casual and simulation games on mobile devices with simple, standout creative ads that did not disrupt game play and enhanced the gaming experience. Both results are quadruple the industry average.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

PubMatic

APRIL 8, 2022

The research also found most publishers believe cross-screen video targeting will only become more important thanks to disruptions in third-party cookies and mobile ad IDs. But, according to the survey, six in ten publishers expect higher monetization to be one of the main benefits of a cross-screen video ad program.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. AdTech Ecosystem The integral platforms or intermediaries in adtech enhance ad space buying and selling.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

SODP

JUNE 27, 2023

Key metrics such as impressions, clicks, conversions and return on investment (ROI) serve as vital indicators for assessing campaign success. It also provides optimal control over budget allocation and cost-effectiveness, which eliminates costly manual labor and maximizes ROI. The post What Is a Demand Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Paid search ads appear as the top results on search engines. The continuous growth of mobile ad spending. Privacy concerns.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

Smart-Hub

MAY 2, 2023

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). It means that advertisers increase their return on investment (ROI) and receive excellent value for their money.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

AdvertiseMint

JUNE 27, 2023

Using video ads can increase by almost 85% in advertising return on investment (ROI). Frequently Asked Questions on Facebook Advertising Strategies Are there any differences between desktop ads and mobile ads? Desktop ads prioritize the headline, so you should make a strong headline.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

InMobi

JUNE 11, 2019

It could run online ads like Google display ads, and quickly see a return on investment even if the initial spend amount was small. With print ads, you hope someone sees it and takes action, but you may not ever know the ROI of that initial spend. Compare that with print advertising.

Advertising 52

Advertising Mobile Ads Audience Media 52

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

InMobi

JULY 15, 2014

You are walking into your neighborhood mobile phone store when you are served a mobile ad for $100 off the Samsung Galaxy S5 along with directions to a nearby retail location. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.

Banner 52

Banner Mobile Ads Rich Media ROI 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Improved marketing ROI. Why do marketers need identity resolution platforms? The goal is to consider multiple signals like location and browsing history.

Cookies 118

Cookies GDPR Mobile Ads Ad Tech 118

Agility Ads

MAY 26, 2022

Cost-effective – Mobile marketing is significantly cheaper than traditional marketing techniques, and it has a better ROI. The main benefit of mobile advertising is that there isn’t as much wasted spend. How Is Mobile Advertising Effectiveness Measured? Make the Most of Your Mobile Ads with Agility.

CPC 40

CPC CPL Click Through Rate Advertising 40

AdvertiseMint

NOVEMBER 15, 2023

By leveraging mobile attribution platforms, businesses gain a clear view of which channels or campaigns are effective, allowing them to allocate resources smartly and scale their user acquisition efforts efficiently. Why is Mobile Attribution Important?

Conversion 52

Conversion Ad Click ROI Impressions 52

RevX

MARCH 31, 2022

This article will explain what mobile programmatic advertising is, how it differs from general programmatic advertising, and why you should be using it as part of your mobile ad marketing strategy. Benefits of Mobile Programmatic Advertising. The main benefits of mobile programmatic advertising are: Better User Insights.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Monetize More

JUNE 20, 2023

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. How can I improve the quality of user engagement on mobile?

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

AdvertiseMint

OCTOBER 24, 2023

Additionally, with the plethora of mobile devices in use, ensuring that in-app ad formats appear correctly across different screen sizes is crucial.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

InMobi

AUGUST 15, 2020

As marketers move towards the ‘actionable’ end, they are better equipped to scale ROI and measurable outcomes. According to eMarketer, India and SEA see a tremendous rise in the ad spends on digital growing by 33% and 18% respectively from 2020 to 2021.

Marketing 52

Marketing Brand Awareness Mobile Ads ROI 52

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. The selected product is dynamically displayed in the ad based on the users profile.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

AUGUST 30, 2018

If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken. Computing the dollar impact of ad fraud on your campaigns isn’t as direct. Payment to Anti-Fraud Tool As more and more money flows into digital and specifically mobile, ad fraud will grow.

Click Through Rate 52

Click Through Rate Mobile Ads Conversion Conversion Rate 52

InMobi

NOVEMBER 12, 2014

Interestingly, the exponential growth of mobile and smartphone adoption has not witnessed a corresponding increase in mobile ad spends. The amount of time spent on mobile media consumption is disproportionate to the advertising share on mobile.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

Monetize More

SEPTEMBER 22, 2022

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Mobile Advertising Prowess The mobile advertising sector has experienced unprecedented growth, becoming a cornerstone for brands aiming to connect with users on handheld devices.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

DECEMBER 12, 2022

Here’s an overview of why some telcos couldn’t make their AdTech acquisitions work: AT&T’s sale of Xandr shows us that growing a new arm of an existing business is challenging and acquiring an AdTech platform doesn’t always deliver a positive ROI. Seeing a positive ROI can take many years, if at all.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

AdvertiseMint

NOVEMBER 7, 2023

For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats. Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

InMobi

JUNE 12, 2020

In fact, as travel remains subdued and TV consumption continues to shift towards subscription services like Netflix and Disney+, mobile apps outside of the walled gardens will provide the highest ROI. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

NOVEMBER 11, 2013

Strong consumer acceptance of mobile ads in both markets: A little over half (52%) of Chinese smartphone users are receptive to mobile ads equally or more so than TV or PC, and a significant two-thirds (65%) in the US are open to mobile advertising. Figure 3: Android and iOS share comparison.

Mobile Ads 52

Mobile Ads ROI Marketing Audience 52

InMobi

OCTOBER 17, 2014

Brand advertising myths Across several conversations with advertisers and marketers, the reasons cited for Brands advertising not keeping pace with consumer preferences included fragmentation of mobile devices, the lack of dependable metrics and measurement standards of mobile ad-effectiveness, and rudimentary targeting techniques on mobile.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52