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Digital Advertising Guide

Adtelligent

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Display advertising.

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What Is An Advertiser?

AdvertiseMint

Excessive in-app ads, especially interstitial ads that pop up abruptly, can hinder the mobile user’s experience, causing potential app uninstalls. Additionally, with the plethora of mobile devices in use, ensuring that in-app ad formats appear correctly across different screen sizes is crucial.

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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

It enables creative expression without the need for complex formats like touchable or shakeable mobile ads. With Video ads, brands will convey the traits they want to be associated with, explain their offerings, and drive greater engagement. Here’s to a successful year ahead!

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Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

Programmatic ad buying allows you to bid on targeted users in real time, which means you’re spending your budget on people who’re most likely going to convert. This way, you can maximize returns from ads without alienating potential customers with irrelevant content or low ROI campaigns.

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Mobile First Creative Best Practices

InMobi

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. native advertising will make up 59.7%

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How To Build a Demand-Side Platform (DSP)

Clearcode

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?