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With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their videoad revenue. Broaden Your Reach: Diversify Your Video Content Lets start with your content.
Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. IAB unveiled “In-store Retail Media Definitions and Measurement Standards,” a new tool for RMN standardization, at the summit. CVS is also addingvideo screens to many of its over 9,000 U.S.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Messy But Worth It: Amazons Full-Funnel Ad Strategy Is a Game-Changer Amazon Ads lead Carly Zipp on using creativity, AI, and community to reshape brand engagement.
mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” Image: Mintegral, “State of Media Buying in H1 2024.” Sports topped the field with an average ad campaign duration of 47 days. Image: Mintegral, “State of Media Buying in H1 2024.” Longer campaigns.
And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Videoad spend has consistently delivered high growth in the UK in recent years. billion in H1.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.
Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form videoads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form VideoAds For?
Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Thirty percent of digital videoads are built from scratch or enhanced using the technology, with that number expected to grow to 39% in 2026.
These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Spend on TikTok for 2024 was $4.8
CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital VideoAd Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.
In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026. additional use of premium and curated inventory , and media mix modeling for measurement. billion in the US.
Already, tools like Googles Smart Bidding and Facebooks Automated Ads are changing how ads are created and optimized. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.
EX.CO, the machine-learning video platform trusted by the worlds leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. This multichannel programmatic solution now empowers connected TV (CTV) and [.] The post EX.CO
Christmas may seem a long way away, but brands will already be rethinking their approach to festive ads in light of the upcoming restrictions on advertising less healthy food and drink (LHF) products, which will be banned on pre-watershed TV and all paid online advertising.
She added: “I’m in Canva every single day, whether it’s to make an ad, a logo, a flyer or a social media post,” said Hornstein. “I I do a lot of video editing in there — it’s pretty good. I use their stock images, their stock videos. They have the free account that they use for random little things here and there.”
With the premium audio publishers at Digital Remedy, you reinforce your brand identity and deliver your message more effectively across multiple formats and mainstream media channels. With DOOH, you can boost brand familiarity with engaging ads in real-world environments to reach students wherever they are and stay top of mind.
” A unified videoad product The announcement came during a rocky period for parent company Paramount, whose owner Shari Redstone eventually reached an agreement to sell the company – including Channel 5 – to US studio Skydance Media. ” Follow VideoWeek on Twitter and LinkedIn.
Whether its through an engaging website, social media buzz, or targeted email campaigns, these methods will ensure your event gets the spotlight it deserves. Leverage social media and influencer partnerships to broaden reach. Use targeted digital marketing strategies like SEO and paid ads.
In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes. It also personalizes video recommendations based on user preferences and viewing history. Meltwater , a media intelligence company, partnered with Blackbird.AI to combat misinformation.
US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital VideoAd Spend & Strategy Report, driven by the end of the actors’ strike, a surge in live sports streaming and increased buying via self-serve tools. billion in total.
When it comes to media plans, one of the most engaged digital ecosystems is often overlooked. With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers.
Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others. Aim for quality over quantity, targeting only the most relevant audiences.
We spoke with Victoria Beyer, VP of West Coast Brand Business at Digital Turbine, about the risks of relying on saturated channels like social media and CTV during the holidays, the untapped potential of mobile in-app inventory, and the effectiveness of full-screen formats and interactive features for driving sales conversions.
Key Highlights: CTV ad spending is projected to reach $33.35 Interactive CTV ads drive 3.5x higher engagement than standard videoads. Frequency capping at 2-3 weekly exposures maximizes brand recall while preventing ad fatigue. billion in 2025, a 15.8% year-over-year increase.
Now, you can bill campaigns using a monthly average sales price that reflects actual media spend and delivered quantities—so you’re always on point. AI VideoAd Creation with Waymark No video editing skills? With our new AI-powered video builder, you can create stunning, on-brand videoads right inside ADvendio.
Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app.
Over-the-top (OTT) advertising refers to delivering ads via streaming media services directly offered to viewers over the Internet, bypassing traditional cable, broadcast, and satellite TV platforms. Types of OTT Ads There are many ways that OTT ads can be delivered through streaming media over the internet.
The aim is to create an ad that not only grabs attention but also communicates the brand’s message effectively. Buying Ad Spots : Buying ad spots, or media buying, is where advertisers purchase airtime on television channels. Anyone can advertise on social media which has begun to numb our senses somewhat.
According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).
The new tool was developed and launched by MFE Advertising, the international media coordination hub for the sales houses of MFE’s companies. Most companies that have reached out to us about the platform were already aware of the power of the media, and they’re now really enthusiastic about the idea that they can advertise on TV.”
Programmatic and in-game ad changes are underway at Roblox Earlier this year, Roblox took considerable steps forward, boosting its in-game advertising strategy with programmatic ads for online games. Specifically, buyers could now place programmatic videoads on virtual billboards within Roblox’s immersive environments.
Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. By 2026, retail mediaad spend is expected to surpass $200 billion globally, outpacing social media advertising growth.
The digital video advertising market surpassed $191 billion in 2024 , yet brands face an increasingly difficult challenge: capturing and maintaining audience attention in an oversaturated media landscape. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
But on the flip side, if a specific social media channel seems to resonate most with your target audience, you can allocate additional resources to that channel. They might stumble across your brand through any of your different marketing mediums, including social media content, blog posts, or Connected TV (CTV) ads.
Hybrid approaches combining AI automation with human expertise show the most promise, with case studies demonstrating up to 50% increases in return on ad spend when implementing this balanced strategy. Diversify Ad Placements and Formats With traditional search ads facing visibility challenges, diversification becomes crucial.
CTV inventory generally commands higher rates than other videoad formats, and YouTube could allow advertisers to run more TV-like ad formats, potentially opening up new, bigger budgets for Shorts. Shorts’ growth on connected TVs could help with this monetisation push.
As the industry’s finest creatives and media minds flock to the South of France to reflect on, celebrate, and lay out fresh strategies for the next year in advertising, a few topics are set to dominate. In fact, with videoad spend rising by 24.5 But efficiency is about more than the bottom line.
NewFronts week is done, and the videoad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming with YouTube pushing itself right into the middle of proceedings.
The campaign will be promoted across TV, digital, social media and radio. The brand has also partnered with bilingual digital media outlet Mitú and had a host-read ad on the popular podcast “Call Her Daddy.” You can unsubscribe at anytime. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. or its subsidiaries.
Social media and user-generated content take center stage Consumer decisions are shaped by both in-store visits and online browsing. Social media platforms like Instagram , TikTok , and YouTube also play a major role in influencing gift ideas. NielsenIQ also found that 69% plan to shop in physical stores, while 66% will browse online.
TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. Work with the leading TikTok marketing agency Algorithm-Driven Discovery Reshapes Content Strategy TikTok’s algorithm is the secret behind the success of the social media platform.
Roblox’s programmatic videoad business , which launched in May of this year, represents a much more direct advertising revenue stream for the company, so it’s no surprise that Roblox has encouraged marketers to explore the opportunity over the past year through a series of strategic partnerships and agency roadshows.
The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. with its Candidates + Causes team.
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