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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. Broaden Your Reach: Diversify Your Video Content Lets start with your content.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. IAB unveiled “In-store Retail Media Definitions and Measurement Standards,” a new tool for RMN standardization, at the summit. CVS is also adding video screens to many of its over 9,000 U.S.

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Messy But Worth It: Amazon’s Full-Funnel Ad Strategy Is a Game-Changer

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts Messy But Worth It: Amazons Full-Funnel Ad Strategy Is a Game-Changer Amazon Ads lead Carly Zipp on using creativity, AI, and community to reshape brand engagement.

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Playable ads and longer campaigns gain traction in mobile gaming

Martech

mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” Image: Mintegral, “State of Media Buying in H1 2024.” Sports topped the field with an average ad campaign duration of 47 days. Image: Mintegral, “State of Media Buying in H1 2024.” Longer campaigns.

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UK Video Ad Spend Grew 26 Percent in the First Half of 2024

VideoWeek

And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. billion in H1.

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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

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Your Shortcut to Short-Form Video Advertising Success

Brid.tv

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?