Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Take social media marketing and organic search.

Marketing

Martech

JANUARY 31, 2022

A month before that (December 2020), Google launched a similar feature in the mobile search results. Amazon also has a “View in your room” feature available on its mobile app for certain products as well. Pinterest first introduced its Try On feature in January 2021 for beauty products, specifically eyeshadow and lipstick.

Marketing

VideoWeek

SEPTEMBER 2, 2022

The company also snapped up two advertising executives from Snap during a period of turmoil for the Snapchat owner (more on that below), “poaching two people that lent the social media company credibility with brand marketers,” according to Reuters. German Regulator Highlights Google’s Dominance in Non-Search Advertising.

Non-Profit

illumin

JUNE 7, 2019

Peer-to-peer non-profit PFLAG Canada created DestinationPride.org — a data-driven mobile search platform that reimagines the Pride flag as a dynamic bar graph, then uses it to visualize the world’s LGBTQ+ laws, rights, and social sentiment. Users were able to search any town, city, province, state or country on earth.

Non-Profit

Adtelligent

JULY 19, 2022

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers. Social media advertising does not need substantial budgets.

Advertising

Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. Google search ads ‘can’t be replaced’ (Oct.

Mobile Search

Single Grain

AUGUST 7, 2023

Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. Mobile Search Ads : Paid ads that appear in mobile search engine results. Mobile Responsive Websites : Designing websites that are optimized for viewing on mobile devices.

Advertising

AdvertiseMint

OCTOBER 20, 2023

Mobile Advertising: A subset of mobile marketing, it specifically refers to promotional content that appears on mobile devices. This includes ads on mobile-optimized websites, sponsored content on social media platforms, and in-app advertisements. Over 80% of internet users use smartphones.

Marketing

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Content is the key to prospective engagement.

AutoMobile

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. And with a whopping 63,000 searches done per second , Google is the place to do it. Gallery Ads will appear at the top of mobile search results and feature 4-8 images.

Machine Learning

Adtelligent

OCTOBER 18, 2021

Largest Contentful Paint (LCP) stands for the website’s loading time and takes into account how quickly the written and media content is loaded. CLS is on the lookout for the content and media that move around before rendering the web page. CLS factor is especially sensitive to the slow load and unstable media.

SEO

illumin

FEBRUARY 20, 2024

Native ads Native ads are those that match the content, visual feel, and form of media they appear in; it is digital advertising that blends in seamlessly with its environment – be it the web, social media platforms, or other online formats. In other words, they implement and make use of various creative mobile advertising media.

Advertising

InMobi

JUNE 4, 2025

Mobile Trends report from eMarketer reveals a key milestone: for the first time, mobile video ad spending is expected to surpass mobile search. of all mobile ad spend—outpacing search at 38.3%. It’s not just a media stat—it’s a reflection of how people now prefer to engage.

Advertising

Single Grain

MARCH 5, 2024

Promote these resources through your social media channels and email newsletters to increase visibility and encourage shares and backlinks. Engage with Your Community: Participating in forums, social media discussions and industry events can lead to natural backlink opportunities.

SEO

InMobi

MARCH 12, 2013

Consumers are spending more media time on mobile web and apps and less time on more traditional mediums. Where 2012 was the year of mobile adoption, marketers are finally revisiting the media spend vs consumption imbalance in mobile. The gap is wide and many feel we have reached the tipping point.

Advertising

InMobi

DECEMBER 30, 2012

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems.

Marketing

Martech Series

FEBRUARY 20, 2023

It then gives you details about each of those websites, such as their overall rankings, any associated social media accounts, their domain age and authority, and more. For instance, it gives you the choice to create reports that you can send to clients, keep track of the social media shares for your website, and link to Google Analytics.

SEO

Single Grain

FEBRUARY 1, 2023

Page Sage ) 18% of location-based mobile searches result in a sale within one day. Check this out: How to Improve Your Amazon Ads to Increase Sales Social Media Conversion Rate Statistics When it comes to social media conversion rates, Instagram wins the race with 4.5% (specifically with their UGC posts).

Conversion Rate

Single Grain

JANUARY 8, 2024

Mobile-First Indexing: Prioritizing mobile-friendly websites in response to the increase in mobile searches. Optimizing for the SERPs: Strategies and Best Practices With such fierce competition, optimizing for the search engine results pages is critical for enhancing online visibility and driving traffic.

SEO

InMobi

JULY 29, 2013

According to Litmus, mobile email open rates are now 43 percent vs. desktop at 32 percent. This increasing reliance on mobile devices for Internet and social media has also altered the path to purchase. Marketing takeaway Consumers use social media to share their thoughts and talk about products online and offline.

Mobile Ads

InMobi

MAY 21, 2019

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. End users recall mobile in-app ads 47 percent of the time. There are more than 8.9

Advertising

VideoWeek

DECEMBER 9, 2022

But it’s come in for criticism within the ad industry, with some complaining that such a ban would harm advertisers and media owners without having a significant impact in reducing obesity. It forms a move by Elon Musk to attract advertisers back to the social media firm, after their exodus over brand safety concerns.

Food

InMobi

AUGUST 21, 2013

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

Marketing

Single Grain

JUNE 5, 2023

In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. Allied Market Research ) US adults spend an average of 7 hours and 50 minutes consuming digital media. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands?

Mobile Ads

Single Grain

JANUARY 25, 2024

Shoppable social media stories: Use Circle to Search within your social media story ads. Gamified product exploration: Incorporate Circle to Search into interactive games or quizzes where users earn points or unlock rewards by correctly identifying products or brands using the feature.

Retail

InMobi

FEBRUARY 19, 2016

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps.

Advertising

Adtelligent

OCTOBER 6, 2021

To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. In addition, it means fewer operational processes and human resources savings. Social Ads.

Header Bidding

Automatad Inc.

JUNE 21, 2023

Mobilegeddon (2015): Emphasizing Mobile Compatibility The Mobilegeddon update was Google’s way of emphasizing the crucial role of mobile-friendly websites in the modern digital space. Impact: This update had a significant effect on mobile search rankings, with mobile-friendly websites seeing an uptick in their ranking.

SEO

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. With Bing Visual Search, now you can. 12) Social Media Stories.

Marketing

Single Grain

DECEMBER 19, 2023

Social Media – Customize how your posts look on Facebook, Instagram, LinkedIn, and other social media apps. You can use it to examine all kinds of SEO and social media metrics as you browse. Top Features: Research Keywords – Find relevant keywords tailored to your business by analyzing search results.

SEO

Basis

SEPTEMBER 28, 2022

The explosion of retail media networks has shifted the way that consumers shop and interact with products online. With digital media. As such, an effective omnichannel strategy should involve multiple touchpoints with consumers across different digital media channels.

Advertising

InMobi

JANUARY 3, 2013

The mobile phone is emerging as the most used digital device by a big margin, and this trend is only expected to continue: This is corroborated by several surveys that show a steady increase in mobile media consumption. hours of media per day, mobile media consumption accounted for 34.7%. hours) and PCs (1.6

Rich Media

Single Grain

MAY 26, 2023

Dive Deeper: 9 Factors that Can Immensely Boost Your Local SEO Mobile B2B SEO Statistics 92.3% of internet users access the internet using a mobile phone. Exploding Topics ) 58.33% of all global website traffic comes from mobile devices.

SEO