Martech

JULY 31, 2024

Google Google search advertisers increased their budgets by 14% year-over-year in Q2 2024, down from 17% growth in the previous, according to the report. Google’s search advertising landscape showed mixed results in Q2 2024. The full report can be found here.

CPM 120

CPM CPC Click Through Rate Impressions 120

Martech

MAY 22, 2023

The state of martech spend. The bad news for the martech space is that no less than 75% of CMOs feel under pressure from other parts of the enterprise to cut their technology spending. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. Get MarTech!

MarTech 116

MarTech Marketing SEO Search Advertising 116

Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

Retargeting 75

Retargeting Search Advertising Advertising Ad network 75

Martech

SEPTEMBER 24, 2024

TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad. TikTok ban, which is expected to occur in January, could severely limit any threat to Google’s search ad dominance. Why we care.

Search Advertising 68

Search Advertising Conversion MarTech Advertising 68

Martech Series

FEBRUARY 15, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Forty-three percent of go-to-market leaders said they will invest in privacy and compliance initiatives in 2023, with nearly 30% seeking to limit their third-party cookie usage and 31% investing in 1st-party data collection and use.

Search Advertising 105

Search Advertising MarTech ROI Cookies 105

Martech

SEPTEMBER 11, 2023

Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. In January, the DOJ filed an antitrust case against it concerning Google’s role as an advertising broker, publisher and auctioneer.

Search Advertising 127

Search Advertising MarTech Marketing Advertising 127

Martech Series

SEPTEMBER 7, 2022

Adthena, the leader in AI-powered search intelligence, announced the launch of its innovative Brand Activator automation tool. Brand Activator will reduce total paid search costs for its users by an estimated 20% simply by eliminating this wasted spend, with enterprise brands saving up to $2 million annually. .

Search Advertising 98

Search Advertising MarTech Marketing Agency 98

Martech

AUGUST 1, 2022

billion, a 13% increase from 2Q 2021, with search advertising doing particularly well. The whole point of martech and marketing automation is using data to maximize results. The post Most marketers don’t expect ad spend drop until next year appeared first on MarTech. Then there’s Google. Or, it might not.

Marketing 122

Marketing Search Advertising MarTech Media 122

Martech Series

OCTOBER 5, 2022

a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Designs Winning Ad Strategy with Microsoft Advertising appeared first on MarTech Series.

Real Estate 98

Real Estate Advertising Communications Search Advertising 98

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. MarTech registration is open! Click here to download! Automate personalization rules for the journey.

MarTech 129

MarTech Machine Learning Communications Marketing 129

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. More from the MarTech Conference >> Practice active listening with customers. “We

Conversion 126

Conversion Machine Learning Communications Call for Action 126

Martech

MAY 10, 2024

However, there is growing frustration with all aspects of Google – from the quality of search results to its abundance of advertising. Not to mention Google’s alleged monopolistic practices that have hurt advertisers , users and competitors. The post ChatGPT expected to launch search feature Monday appeared first on MarTech.

Shipping 117

Shipping Search Advertising MarTech Advertising 117

Martech

APRIL 22, 2025

Department of Justice and a coalition of states unveiledtheir proposed remedies yesterday to dismantleGoogles illegal monopoly in search and search advertising. These includebreaking off Chrome and banning default search payments. Google LLC (redacted public version) (PDF). Email: Business email address Sign me up!

Search Advertising 72

Search Advertising MarTech Advertising Marketing 72

Martech

MAY 17, 2024

The search engine dominance made Google a prime location for digital advertising. Our colleague Danny Goodwin takes a deep look at that in his article “ How Google harms search advertisers in 20 slides.” The DOJ’s case in 11 slides appeared first on MarTech. The post Is Google a monopoly?

Mobile Search 124

Mobile Search Search Advertising Marketing MarTech 124

Martech Series

SEPTEMBER 23, 2022

The AI engine works for all types of Paid Search advertisers but B2B marketers are seeing very high performance lifts as the Google CPC’s for this advertiser group have been especially challenged with the pandemic as competition has intensified,” said Marcus Möller, Co-Founder and Head of Customer Success. “The

CPC 98

CPC MarTech Search Advertising Conversion 98

Martech Series

AUGUST 9, 2022

a leading provider of digital performance advertising solutions,today announced a multi-year agreement to support Seekr’s media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships.

Machine Learning 98

Machine Learning Finance Audience Search Advertising 98

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms.

Marketing 112

Marketing Machine Learning MarTech Audience 112

Martech

MARCH 11, 2022

To get that message out, we are the top display advertiser in the country and a top ten search advertiser. We also have a pretty sophisticated martech stack, whether analytics or our CRM or the adtech infrastructure. We are reframing the role that personal finances play in our lives.

Finance 112

Finance Marketing Display Advertising Search Advertising 112

Martech

APRIL 17, 2025

Search and Display revenues increased $14.1 Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9 billion to $102.9 billion, a 15.9% annual growth and three times the 5.2% growth in 2023. billion with a 15.9% YoY growth, maintaining its leading 39.8%

Marketing 78

Marketing Retail Search Advertising Media 78

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. More from the MarTech Conference >> 3 key ingredients of orchestration. There’s new channels, there’s new social networks. Learn more here.

Communications 115

Communications MarTech Conversion Search Advertising 115

Martech

NOVEMBER 3, 2021

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. The post Microsoft enters the customer experience space appeared first on MarTech. Businesses know they need to be customer-focused in each aspect of their marketing operations. Learn more here.

Search Advertising 111

Search Advertising Communications Retail Audience 111

Martech

AUGUST 30, 2022

Get MarTech! Download the full MarTech Intelligence Report : Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. In your inbox. Processing.Please wait. What it is.

Machine Learning 109

Machine Learning Retail MarTech Search Advertising 109

Martech

MARCH 4, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Click here to download!

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Martech

DECEMBER 9, 2021

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. appeared first on MarTech. Businesses know they need to be customer-focused in each aspect of their marketing operations. As a first step, brands need to understand how consumers are finding them.

Marketing 115

Marketing Machine Learning Communications Search Advertising 115

Martech

FEBRUARY 14, 2022

One final point to note about Super Bowl ad traction and marketing success – views don’t always correlate to search and discovery. The five most searched advertisements during the game were Budweiser, Michelob ULTRA, Doritos, Coinbase and Chevy. Evil Jim Carrey Peyton Manning Scarlett Johansson.

Media 98

Media Marketing Search Advertising MarTech 98

Martech

SEPTEMBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Over the coming months, Google Ads will be migrating existing conversion actions to DDA for many advertisers over the coming months, Marvin said. Tuesday’s Daily Brief appeared first on MarTech.

Machine Learning 97

Machine Learning Marketing Cookies Conversion 97

Clearcode

NOVEMBER 22, 2022

Google and Facebook own different areas of the digital advertising industry. Google owns the search advertising space through Google Search and YouTube, and dominates advertising in the open web, whereas Facebook owns the social media advertising space. The post Why Are Telcos Exiting AdTech?

Communications 94

Communications Ad Space Search Advertising Media 94

Martech

JUNE 29, 2022

It’s the most popular and well-known search advertising tool, formerly known as AdWords. It’s for marketers, advertisers and paid media specialists. The post Using Google Analytics 4 integrations for insights and media activations appeared first on MarTech. Google Ads. What is Google Ads? Who is it for? What it does.

Media 115

Media A/B Testing Conversion Audience 115

Clearcode

JANUARY 18, 2022

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. How Does a CDP Work?

Advertising 52

Advertising Retargeting Marketing Communications 52

Clearcode

MARCH 23, 2023

It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services. GroupM predicts that advertising in retail media will grow by about 60% by 2027, exceeding the expected growth of all digital advertising. The retail media environment is constantly expanding.

Retail 59

Retail Media eCommerce Audience 59

Martech

MAY 28, 2024

Dig deeper: How Google harms search advertisers in 20 slides Links matter. The post Google Search document leak reveals inner workings of ranking algorithm appeared first on MarTech. Meaning, Google can “remember” every change ever made to a page. Shocking, I know. Azimi is not employed by Google.

SEO 120

SEO Search Advertising MarTech Marketing 120