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Marketers under pressure to cut martech spend

Martech

The state of martech spend. The bad news for the martech space is that no less than 75% of CMOs feel under pressure from other parts of the enterprise to cut their technology spending. The consolation is that 63% plan to resist the pressure, to some degree at least, and grow their martech spending. Get MarTech!

MarTech 97
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Using Google Analytics 4 integrations for insights and media activations

Martech

It’s a platform for monitoring in-depth metrics and reports related to organic Google search performance and site speed. Most teams will benefit in some way from analyzing search data. This includes content creators, SEO teams, and web developers. A Search Console property must be created , and it must be verified.

Media 104
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Google Search document leak reveals inner workings of ranking algorithm

Martech

We have been given a glimpse into how Google’s ranking algorithm works, which is invaluable for SEOs who can understand what it all means. In 2023, we got an unprecedented look at Yandex Search ranking factors via a leak , which was one of the biggest stories of that year. This Google document leak? What’s inside. Shocking, I know.

SEO 112