MNTN

NOVEMBER 1, 2022

Want to know everything there is to know about Connected TV advertising ? What Is Connected TV (CTV)? Connected TV is television content accessed by apps and streamed over smart TVs, or a connected device such as an Amazon Fire Stick, Roku, or Playstation that is hooked up to a television.

Advertising 98

Advertising Audience Retargeting CPA 98

MNTN

NOVEMBER 21, 2022

By the end of this year, Connected TV advertising spend topped $21 billion and is set to increase by 27% to $26.92 If anything, your new year’s resolution as a marketer should include adding Connected TV to your marketing mix. If 2023 is any indication, all signs (and data) point to up.

Retargeting 92

Retargeting Machine Learning Conversion Audience 92

MNTN

NOVEMBER 29, 2023

88% of households have at least one Connected TV (CTV) device. From there, you can ensure your streaming TV ads are seen by the individuals most likely to be interested in your product or service based on broad life characteristics. It’s about making that perfect connection between what they love and what you offer.

Audience 52

Audience Retargeting Impressions Education 52

Basis

NOVEMBER 14, 2022

The Rise of Connected TV. Today, thanks to the growth of connected TV (CTV), you’re likely quite familiar with them (and if not, boy— do we have a resource for you !) Today, we’re digging into these questions—and more—as we explore some of the key benefits of connected TV advertising. Let’s dive in.

Advertising 87

Advertising Retargeting Finance Banner 87

MNTN

OCTOBER 16, 2023

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it a day. Advertisers who wait to launch retargeting until halfway through their first 90 days only see 17% more site traffic and 52% more ROAS than those who launched at the same time.

Retargeting 52

Retargeting Audience Entertainment Advertising 52

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B And what does it mean for marketers? What in the World Is Connected TV?

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Or, if you’re looking for a retargeting solution , you can target your loyal customers—but this time, in their living rooms.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

MNTN

AUGUST 25, 2023

As more marketing teams lean more into the power of Connected TV (CTV) , smart marketers need to keep up with its rapid evolution. Today, marketing teams are increasingly adding CTV to their marketing mixes, anticipating future challenges, and optimizing their strategies for the months ahead.

Retargeting 52

Retargeting Food Conversion Audience 52

MNTN

AUGUST 26, 2022

It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Basis

FEBRUARY 13, 2023

While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? marketers can re-engage them through retargeting advertising. How Do Retargeting Ads Work? tailor your ads to those segments.

Retargeting 72

Retargeting Brand Awareness Audience Conversion 72

Basis

MARCH 14, 2023

Welcome to the wild world of connected TV viewing! The lack of unified connected TV (CTV) inventory is mildly frustrating for consumers (wait, which app can we stream the new Mandalorian episode on?), but it’s doubly so for marketers. Marketers can plan to use frequency capping to mitigate this. Yes, please!)

Advertising 77

Advertising A/B Testing Audience Viewability 77

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. There are two main types of TV marketing.

Advertising 98

Advertising Marketing Retargeting CPA 98

Basis

NOVEMBER 2, 2022

Over the past several years, connected TV (CTV) viewership has skyrocketed. Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

MNTN

DECEMBER 12, 2022

As the end of the year approaches and 2023 planning is full steam ahead, search marketers may be scratching their heads as they adjust to upcoming paid search shifts. Haeri covered some of the upcoming changes expected for paid search in 2023 and how paid search marketers could add Connected TV to make the most of their marketing budget.

A/B Testing 52

A/B Testing Audience Retargeting Search Advertising 52

Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Retargeting 75

Retargeting Cookies Brand Awareness GDPR 75

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. Connected TV Addresses the Pitfalls of Linear TV for B2B Businesses. Connected TV Addresses the Pitfalls of Linear TV for B2B Businesses.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

Basis

AUGUST 30, 2022

For most TV watchers today, there’s a whole slew of follow-up questions that need to be addressed: Hulu, Netflix, or Paramount+? And while TV’s gotten complicated for everyone, the impact on marketers has been even more pronounced. Today, we’ll explore how advertisers can create winning connected TV ads and campaigns.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

MNTN

JANUARY 3, 2023

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming, but these audiences are now highly targetable through the digital roots of the new TV environment. Unlike linear TV, “with CTV, audiences are decided by you. Watch the Full Webinar.

Audience 52

Audience A/B Testing Retargeting Impressions 52

MNTN

DECEMBER 15, 2022

When it comes to a business-minded solution, adding Connected TV to your ad mix may just be the makeover you’re looking for. Jessie Haase, Senior Customer Success Manager at MNTN, joined Adweek to help set attendees up for success in achieving their ad resolution of adding Connected TV to their advertising channel mix.

Advertising 52

Advertising A/B Testing Audience Retargeting 52

MNTN

SEPTEMBER 8, 2022

To help travel brands navigate this exciting—and lucrative—post-COVID wave, MNTN and Worldwide Business Research interviewed senior travel marketers to see what they’re strategies they’re using to find success. The COVID years forever changed a lot of our behaviors as both marketers and consumers. The same goes for streaming TV.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

MNTN

FEBRUARY 20, 2024

Joining the shift to streaming TV advertising doesn’t need to feel overwhelming – let’s break down the basics. What Is Streaming TV Advertising? Streaming TV advertising is advertising that runs within TV content watched through an internet-connected device rather than ads you may see on traditional linear television.

Advertising 93

Advertising Marketing Audience AutoMobile 93

MNTN

AUGUST 26, 2022

It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

MNTN

SEPTEMBER 17, 2022

This might sound like a tall order, but there is a proven advertising solution that can help your higher ed institution to do all this and more: Connected TV (CTV). CTV—a Good Alternative to Linear TV Advertising. Higher ed institutions have increasingly chosen to advertise on traditional linear TV.

Education 52

Education CPA Audience Conversion Rate 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

SEPTEMBER 16, 2022

This might sound like a tall order, but there is a proven advertising solution that can help your higher ed institution to do all this and more: Connected TV (CTV). CTV—a Good Alternative to Linear TV Advertising. Higher ed institutions have increasingly chosen to advertise on traditional linear TV.

Education 52

Education Audience CPA Conversion Rate 52

MNTN

FEBRUARY 10, 2023

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform).

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

MNTN

APRIL 18, 2023

Tools including social media, digital ads, and Connected TV (CTV) let you create multiple messages that appeal to people at different stages of their buyer journey. These middle-of-the-funnel marketing strategies can help you nudge people in this stage down your sales funnel. What Is Middle of Funnel Marketing?

Retargeting 52

Retargeting Marketing Education Audience 52

MNTN

FEBRUARY 6, 2024

While you’ve been learning more about the value and benefits of Connected TV advertising, a quick Google search may bring up some terms that you may or may not be familiar with, such as CTV and OTT. In short, more people are getting acquainted with the idea that TV can be a performance marketing channel.

Advertising 98

Advertising Viewability Retargeting Audience 98

MNTN

JULY 13, 2023

Considering how fast the digital marketing landscape keeps evolving, it’s easy to feel overwhelmed, especially when you’re adding another platform to the mix. When it comes to Connected TV , fortunately, you don’t have to start from scratch. What even is TV? Feeling panicky? But seriously, don’t panic. The takeaway?

Retargeting 52

Retargeting Marketing Audience Conversion 52

MNTN

JUNE 27, 2022

Social marketers are talented in the art of optimization. While traditionally TV has been an (expensive) upfront commitment that meant you sent your ad off into the wild and let it run its course, Connected TV allows for marketers to optimize throughout the campaign, similar to social channels. Register here. .

Marketing 98

Marketing Retargeting Social Advertising Audience 98

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

MNTN

JULY 21, 2022

Tim Edmundson, Director of Content & Research at MNTN, recently sat down with eMarketer to discuss insights gathered from MNTN Research’s analysis of 10M+ hours of Connected TV (CTV) advertising data. The Results Are in: Advertisers are Leveraging CTV as a Performance Marketing Channel. Retargeting Campaigns on CTV.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. B2B advertisers who use a DSP can target audiences based on several factors (including geographic location, age, online behavior, and more), and serve those ads on channels such as mobile, digital, and Connected TV.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Digiday

APRIL 16, 2024

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. YouTube retargeting ads were then exclusively shown to individuals who saw creator videos with in-scene advertising. Innovid serves over 1.2

Retargeting 72

Retargeting Ad Tech Audience Advertising 72

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. But what is linear TV and how does it work? But what is linear TV and how does it work? What Is Linear TV? What Is Linear TV Advertising?

Advertising 98

Advertising Audience Retargeting Food 98

Martech

MAY 2, 2024

Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. It also automates marketing campaigns based on guest data. Tunnl’s Reach & Frequency provides audience-based linear TV exposure measurement and optimization.

MarTech 88

MarTech Retargeting Audience Impressions 88

MNTN

APRIL 9, 2024

Marketing is one of the most important steps in growing any business. Making use of effective marketing touchpoints requires the right blend of digital and offline advertising campaigns to build awareness and strengthen your brand. What Are Touchpoints in Marketing? What Are Touchpoints in Marketing?

Marketing 52

Marketing Brand Awareness Communications Impressions 52