MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. The whole point is that you are paying for the performance of a campaign rather than the campaign itself.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Digiday

APRIL 9, 2023

Using AI and performance data to match creators Some TikTok specialty agencies are also employing artificial intelligence and performance analytics with their influencers and creators in their strategies. What makes the agency different from a traditional approach is not performing targeted advertising, Tsvyrava explained.

Agency 95

Agency Media CPM CPC 95

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

DECEMBER 24, 2014

Marketers will spend over $1.4 Users spending more time consuming content on mobile, Higher click through rates (CTRs) for video ads on mobile compared to online, and Higher user engagement on mobile compared to online Given these trends, how can marketers maximize their chance of success for mobile video ad campaigns?

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Digital Remedy

MAY 16, 2023

There’s no doubt that the era of streaming and OTT/CTV is well upon us—reaching 142 million adult viewers across the globe—but abandoning the traditional TV marketing method might just lead to more campaign losses than gains. The evidence supporting convergence media approaches is here, and the figures are more than telling.

Media 52

Media Audience Retargeting Performance Targeting 52

Lemonads

MAY 20, 2020

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

Ad network 52

Ad network CPC CPA Affiliates 52

Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. Digital advertising heavily relies on algorithms since they allow marketers to reach their target audiences. Marketers only need to set up their campaigns on a DSP.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Single Grain

JULY 31, 2023

Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

VideoWeek

FEBRUARY 20, 2025

It isn’t even a Google thing, it’s an industry thing, adds Geoff Copps, SVP Audience & Identity EMEA at Kinesso, an IPG-owned performance marketing agency. And in the Competition and Markets Authoritys (CMA) latest report on the Privacy Sandbox, the UK regulator listed more than 60 specific concerns about the solution.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Marketing 110

Marketing Performance Targeting MarTech Conversion 110

VideoWeek

OCTOBER 11, 2022

However efforts to launch an e-commerce product in the UK have failed to replicate the success of the Chinese market, reportedly falling short of sales targets. TalkShopLive (which also partners with Walmart) will support live streams by influencers, brands and retailers selling products on the app. Ticked off.

Performance Targeting 59

Performance Targeting Retail Communications Advertising 59

InMobi

JULY 18, 2023

Their marketing pages for ads tells us that 70% of App Store visitors use search and 65% of app installs happen after a search. In some categories, particularly multi-install markets like dating, you may also want to consider bidding on competitor brand terms to squeeze some discovery out of the App Store where bigger competitors exist.

CPA 52

CPA Entertainment Conversion Conversion Rate 52

MNTN

FEBRUARY 13, 2025

B2B marketers are under increasing pressure to prove ROI and drive measurable results across every campaign. With the right B2B performance marketing strategy, businesses can optimize budgets, scale campaigns efficiently, and generate high-quality leads that convert into revenue. What Is B2B Performance Marketing?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59

Single Grain

APRIL 18, 2025

Account-based marketing (ABM) is a game-changing strategy for businesses targeting high-value accounts. Businesses can also integrate different tools, like Karrot.ai, to access account data and personalize all marketing efforts in one place. Sales-marketing alignment : Seamless coordination between teams.

ROI 52

ROI Manufacturing Conversion Click Through Rate 52