Ad Monsters

MAY 11, 2023

According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs. While we are focused on all of the above, Emodo is doubling down on innovations around optimization, especially as it relates to targeting, innovative formats, and unique inventory.”

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Header Bidding Marketing Ad Tech Impressions 96

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this. This was the original inflection point of natural language.

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Marketing MarTech Conversion 121

Adweek

SEPTEMBER 18, 2023

Although October 2022 was just a year ago, it feels like an entirely different era for Adobe. Heather Freeland joined Adobe that month as the company's chief brand officer, just as Google, Microsoft and smaller, more nimble tech firms began making their very public push into generative AI. During her second week on the job,

Marketing 286

Marketing 286

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. In Mankowski’s experience, he sees that innovation often comes slower than expected.

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Smart Insights

OCTOBER 21, 2022

Practical ideas for you to use from across the 6 pillars of effective digital marketing Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will … The post 2023 Digital marketing trends – What are the latest innovations you could be investing in?

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Marketing Advertising 125

Smart Insights

AUGUST 15, 2023

Actionable steps to prepare for the future of marketing Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge.

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Marketing 70

Martech Series

JANUARY 12, 2023

Stagwell’s PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before a pitch is sent, has been named the winner of the Innovation SABRE Awards North America 2023 in the PR Software and Services category. Yes, Yes It Will.

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Public Relations Marketing Communications Impressions 82

Martech Series

DECEMBER 15, 2022

Vendors are rewarded for the core innovation of their product or service, and Five9 CMO, Genefa Murphy, is recognized for outstanding leadership and success. Five9 has won the 2022 Aragon Research Innovation award for Intelligent Contact enters, and Genefa Murphy, CMO of Five9, has won the 2022 Aragon Research Women in Technology Award.

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Marketing Rich Media SEO MarTech 94

Martech Series

DECEMBER 19, 2022

NICE announced that it has received Frost & Sullivan’s 2022 Asia-Pacific Cloud Contact Center Services Technology Innovation Leadership Award for its strong overall performance in the Asia-Pacific cloud contact center services industry. Marketing Technology News: The Chatgpt – $AI Unlocks The Power Of AI With Its Latest Developments.

Marketing 84

Marketing MarTech 84

Martech Series

FEBRUARY 26, 2023

Renowned for its innovation, agility, and global reach, Tata Communications is a leader in the video-managed, managed security, managed multi-cloud, SD-WAN, cloud interconnect, and session initiation protocol connect services markets. Tata Communications offers the most comprehensive, robust, and capable services in the market.

Communications 79

Communications Marketing MarTech Advertising 79

Adweek

APRIL 18, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The Garage dives into the why, the how and the who cares of retail media innovation.

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Media Retail Marketing Advertising 275

Martech Series

NOVEMBER 28, 2022

Forsta , a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, is reporting significant innovation and expansion of the company’s market research technology offerings in the past six months. Marketing Technology News: New Study: Leading SaaS SEO Companies In The World.

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SEO Marketing Agency MarTech 79

Martech Series

NOVEMBER 18, 2022

International Data Corporation (IDC) today published an IDC Innovators report profiling five technology vendors in the cloud platform-as-a-service (PaaS) technologies market that developers are using to accelerate their application development and deployment processes.

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Marketing MarTech 83

Martech Series

JUNE 6, 2022

a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announced a partnership with Brand Innovators to host an inaugural Marketing AI Conference: the Future of AI & Personalization Summit in New York. Inuvo , Inc.,

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A/B Testing Machine Learning Marketing MarTech 70

Adweek

APRIL 9, 2024

As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy. In this week's episode of Marketing.

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Marketing 283

More About Advertising

AUGUST 2, 2021

Procter & Gamble, long the bellwether for marketing, credits a rise in marketing expenditure of 11.6% The post Marketing uplift lifts Procter & Gamble sales and innovation first appeared on More About Advertising. billion with with a 7% sales increase in its fiscal year ended June 30.

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Marketing Advertising Finance Media 64

Adweek

APRIL 16, 2024

There's no one path to the chief marketing officer (CMO) seat, and Taco Bell's top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble (P&G), Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation.

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Media Marketing 241

Exchange Wire

NOVEMBER 10, 2022

CM Group announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. The post CM Group’s Selligent Awards Honour Global Brands for Innovation in Marketing appeared first on ExchangeWire.com.

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Marketing MarTech 52

Adweek

MARCH 13, 2024

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation.

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Retail Media Marketing 238

Martech Series

JULY 18, 2022

Fifth annual conference goes bigger with powerhouse keynote speakers, including Whole Foods Market Co-Founder John Mackey, Best-selling Author Seth Godin, Rent the Runway Co-Founder Jenny Fleiss and Kate Ancketill, Founder and CEO of GDR Creative Intelligence; plus more talk tracks, panels on emerging trends and interactive workshops.

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eCommerce Marketing Retail Food 81

Adweek

NOVEMBER 20, 2023

LISBON, Portugal -- On Web Summit's PandaConf stage, Qualcomm chief marketing officer Don McGuire and Code and Theory CEO Dan Gardner spoke with Adweek about introducing AI to the marketing organization.

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Marketing 259

Adweek

MARCH 22, 2024

On this week's episode of Marketing Vanguard, host Jenny Rooney welcomes Quad CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations.

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Marketing Conversion 258

Adweek

SEPTEMBER 11, 2023

Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. And while innovation has always propelled the $600 billion industry.

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Marketing Ad Tech Agency Audience 303

Adweek

DECEMBER 6, 2023

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation.

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Retail Media Marketing Advertising 234

Marketing Dive

MARCH 27, 2023

The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery.

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Media Retail Marketing 120

Adweek

DECEMBER 20, 2023

There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. As marketers look forward to 2024, we would be remiss not to reflect on some of the PR crises. However, some are ready to leave this year in the rearview mirror.

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Media Advertising Marketing 327

Adweek

NOVEMBER 15, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

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Retail Ad Tech Communications Media 238

Adweek

NOVEMBER 29, 2023

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation.

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Retail Media Agency Marketing 244

Adweek

NOVEMBER 13, 2023

In today's rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new audiences, smart brands must push the boundaries of innovation by understanding how technology must meet human ingenuity.

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Audience Marketing 279

Adweek

JANUARY 10, 2024

In this week's episode of The Speed of Culture, Matt Britton speaks to Shachar Scott, vp of marketing for Meta Reality Labs.

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Marketing 253

Adweek

JANUARY 16, 2024

On this week's episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president and chief revenue officer at appliance service leader Frontdoor. Collins is an accomplished leader with a proven track record for driving growth, innovation and operational excellence. During the conversation,

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Conversion Marketing 279

Adweek

DECEMBER 13, 2023

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation.

Retail 216

Retail Media Marketing Advertising 216

Adweek

MARCH 5, 2024

Each year, ADWEEK's Creative 100 honors the most creative and innovative professionals in the world. The list recognizes visionary talent who over the past year have broken ground across advertising, marketing, social media, TV and streaming, filmmaking, visual art and more.

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Media Advertising Marketing 248

Adweek

MARCH 4, 2024

We have to communicate through innovative marketing to regain a powerful ongoing voice in the cultural conversation,".

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Retail Communications Conversion Marketing 293

Adweek

SEPTEMBER 22, 2023

In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing.

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Food Conversion Marketing 298

Adweek

JANUARY 13, 2023

Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023. With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting.

Marketing 276

Marketing Media 276

Adweek

OCTOBER 27, 2022

Marketers at brands including Guinness, Johnnie Walker and Smirnoff will receive inclusive design training in order to ensure future brand campaigns and experiences reflect physical, mental and cultural differences among consumers.

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