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Advanced Publisher Metrics: Beyond Basic Viewability

Playwire

Key Points Traditional viewability metrics alone no longer provide a complete picture of ad performance Advanced engagement metrics like scroll depth and time-in-view are becoming crucial KPIs for sophisticated publishers Publishers need to understand and optimize for new buyer-focused metrics to maintain competitive CPMs Machine learning and AI are (..)

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MGID’s New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29%

Exchange Wire

Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR [.] The post MGIDs New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29% appeared first on ExchangeWire.com.

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Smarter Supply Starts Here: MFA-Free, Fewer Hops, and the Future of Inventory Quality

PubMatic

Machine learning doesn’t understand nuance; it amplifies patterns. That’s why PubMatic is focused on building a supply chain engineered for machine learning that is built to benefit humans. If your training data includes MFA, fraudulent hops, or noisy supply, you risk optimizing the wrong outcomes. It’s expensive.

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How to get started with AI optimization (and explain it to your leadership)

Martech

Human-viewable content. Create large, structured datasets formatted for machine learning. Due to their reach, Google and ChatGPT remain key priorities. Because ChatGPT heavily indexes Google, optimizing for Google can help with visibility on both. There are two categories of content to optimize: 1. Remove PII and sensitive data.

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Monumetric vs Mediavine vs MonetizeMore: Best Ad Monetization Partner

Monetize More

Case Study: Financial Content Publisher Previous Partner : Monumetric Challenge : Strict ad placement limitations hurting user experience MonetizeMore Solution : Custom ad layout with machine learning optimization Results : 47% RPM improvement while reducing ad unit count by 33%.

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Ad Revenue Under Attack? Fight Back With The New Traffic Cop API

Monetize More

We’re extending our powerful machine-learning engine beyond the browser to protect your entire digital ecosystem. The Traffic Cop JS Tag remains the gold standard solution for web publishers, as it performs deep in-browser analysis critical for detecting ad placement policy violations, viewability fraud, and sophisticated click-spam.

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Media.net vs AdSense vs MonetizeMore: Best Monetization Partner Revealed

Monetize More

This platform provides advanced analytics and reporting capabilities, innovative ad refresh technology, dynamic floors, and ad optimization automation to maximize viewability and revenue. Basic AdSense No strict requirements 32% (keeps 32%) $0.30 Basic MonetizeMore Pageviews don’t matter, but monthly revenue must be $1000.