Martech

AUGUST 3, 2021

But how do you ensure your customer experience is personal, relevant and human when using AI and machine learning to improve CX? The post Webinar: Use the power of AI to drive ROI appeared first on MarTech.

ROI 113

ROI Machine Learning MarTech 113

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.

Impressions 128

Impressions Finance Marketing Non-Profit 128

Single Grain

MAY 5, 2025

Key Takeaways Account-based advertising dramatically outperforms traditional approaches with companies reporting 60% higher win rates, 81% higher ROI, and 14% increased pipeline conversion rates when implementing targeted ABA strategies.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 128

ROI Machine Learning Marketing Audience 128

Martech

NOVEMBER 14, 2024

According to recent research, effective customer journey analysis and personalization can have a significant impact on a company’s success: 67% of brand leaders reported exceeding ROI expectations when brand messages were personalized and contextualized, per Gartner.

Machine Learning 133

Machine Learning Click Through Rate A/B Testing Conversion Rate 133

Martech

JANUARY 20, 2025

Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Clearing the hurdles: Practical solutions 1. ROI can be forecasted, quantified and measured. By focusing on specific use cases, it’s easier to build a strong business case for ROI to justify the investment.

Marketing 125

Marketing Machine Learning ROI Retail 125

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketing 128

Marketing Machine Learning ROI MarTech 128

Martech

MAY 12, 2025

But with advances in machine learning, those same capabilities are now available in a more frequent, granular and accessible format, making it easier for brands to onboard and act on insights. For example, a geo experiment can confirm whether shifting budget from affiliates to CTV actually improves ROI.

A/B Testing 117

A/B Testing Machine Learning ROI GDPR 117

Martech

SEPTEMBER 10, 2024

Leverage technology for deeper insights Advancements in data analytics, machine learning and AI provide new ways to reanalyze market research. Doing so boosts the ROI of your initial investments and strengthens the marketing department’s role in driving business success.

Marketing 122

Marketing Machine Learning ROI MarTech 122

Martech

FEBRUARY 6, 2025

Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms. Business leaders understand brand equity matters but want more precise insights into how marketing helps build it.

Machine Learning 92

Machine Learning Marketing Brand Lift Click Through Rate 92

Fuel Lines

FEBRUARY 22, 2023

Choose an AI system: There are a variety of AI systems available, including machine learning, natural language processing, and chatbots. Evaluate ROI: As with any business investment, it is important to evaluate the return on investment (ROI) of using AI for business development.

Agency 263

Agency Machine Learning ROI Advertising 263

Digital Remedy

MAY 20, 2025

Smart, data-driven optimization ensures that every media dollar is working as hard as possible to deliver higher ROI, more strategic budget allocation, and scalable results. The result here is a campaign with minimal ROI and an advertiser with diminished trust in its media investments.

Machine Learning 66

Machine Learning Impressions ROI Audience 66

Ad Monsters

JANUARY 14, 2025

Retailers and brands will go beyond simple holdout tests, adopting advanced methods like match-market testing, randomized controlled trials (RCTs), and machine learning models. For example, machine learning will analyze massive datasets to uncover patterns and nuances that would otherwise be missed.

Retail 100

Retail Media Machine Learning ROI 100

The Ad Tech Blog

JUNE 17, 2024

This, in turn, affects the overall return on investment (ROI) of the campaign. This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI. It can result in lower click-through rates (CTR) and higher cost-per-click (CPC), ultimately affecting the campaign’s return on investment (ROI).

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Nike currently uses AI technology to analyze the emotional intelligence and traits of particular audience segments to create compelling narratives that offer the best ROI. How do they do it?

Marketing 133

Marketing Manufacturing AutoMobile Machine Learning 133

Martech

JULY 29, 2024

the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). Unlike other recently hyped technologies (e.g.,

Machine Learning 140

Machine Learning Education ROI MarTech 140

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. True one-to-one personalization relies on artificial intelligence and machine learning (AIML) models and predictive analytics that can work very effectively but needs time and training to do so. Get MarTech! In your inbox. Processing.

ROI 109

ROI Audience Machine Learning Cookies 109

Martech

OCTOBER 23, 2024

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

ROI 126

ROI A/B Testing Machine Learning Shipping 126

InMobi

MARCH 11, 2025

Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Full-service Demand-Side Platforms (DSPs) act as an extension of agency teams, streamlining ad delivery, optimizing supply paths, and improving ROI. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Put it all together and it becomes clear that maximizing ROI on programmatic ad spend is a huge undertaking. What is Programmatic ROI? It’s also worth noting that ROI doesn’t necessarily have to be financial in nature. Let’s dive in.

ROI 98

ROI Advertising Brand Awareness Cookies 98

Digiday

APRIL 8, 2025

The platform uses proprietary metadata tagging and machine learning to identify specific moods and moments within live and scripted programming, enabling advertisers to deliver more relevant and emotionally resonant ad placements. Continue reading this article on digiday.com.

Machine Learning 65

Machine Learning ROI Agency Audience 65

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Well also look at how these innovations boost your ROI. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. In fact, one in ten video marketers doesnt track ROI at all.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Martech

MARCH 10, 2025

Some machine learning models now offer predictive analysis, forecasting the impact of each channel on your bottom line with regular updates based on past performance. The race for ROI MMM is a proven strategy for revenue attribution, and in todays landscape, proving the impact of every dollar spent is more important than ever.

Marketing 124

Marketing Cookies Machine Learning Retail 124

Martech

DECEMBER 18, 2024

Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach The competitive advantage of AI Organizations that effectively implement AI-driven analytics gain a distinct competitive edge.

Marketing 107

Marketing eCommerce Machine Learning Conversion 107

Martech

NOVEMBER 7, 2024

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. For many organizations, especially small and medium-sized businesses, the ROI of an ABM platform makes justifying the upfront cost difficult.

Machine Learning 132

Machine Learning Marketing Agency MarTech 132

Martech

MARCH 14, 2025

Quantifiable business impact You can create use cases that demonstrate clear return on investment (ROI), as seen in these areas: Improved campaign performance : Better targeting and personalization enhance marketing effectiveness. Show how unified data improves marketing efficiency and ROI.

Conversion Rate 106

Conversion Rate Click Through Rate Machine Learning ROI 106

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Measure and Report Results Source: Postal If this is your first time working on an ABM strategy , achieving your ROI may take time. AI and automation : Use machine learning to identify patterns and predict behavior.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Higher ROI. Just six months after deploying Dynamic Yield, the brand was able to generate 6X ROI from PDP recommendations alone. from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Ad Monsters

MAY 12, 2025

But developments in machine learning have leveled the playing field by offering powerful solutions. The open internet also provides extensive reach, offers ROI-driven products and supports diverse ad formats that go beyond what a walled garden offers.Many brands are already experimenting on the open web and reaping the rewards.

Fill rate 82

Fill rate Machine Learning Ad network Audience 82

Martech

MAY 7, 2025

Feeding CRM performance data into ad platforms enables more precise bidding, targeting prospects likely to deliver higher ROI rather than those who simply convert. As media platforms’ machine learning advances, feeding them richer downstream metrics helps identify prospects who convert and become your most valuable customers.

Conversion 80

Conversion Machine Learning ROI Audience 80

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Click here to download!

Machine Learning 137

Machine Learning Marketing ROI Demand Side Platform 137

illumin

DECEMBER 3, 2024

Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS). Consumer Demand for Sustainability In a recent survey , 70% of consumers said they are more likely to choose brands that take steps toward sustainability.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

The Ad Tech Blog

APRIL 27, 2024

Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. Businesses can use predictive analytics to optimize resource allocation, improving ROI on marketing campaigns.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

Martech Series

FEBRUARY 24, 2023

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.

Machine Learning 99

Machine Learning Marketing ROI MarTech 99

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? These directors want to use AI to improve business results. The GPT knows a lot about AI.

SEO 132

SEO Audience Education Machine Learning 132