Martech

FEBRUARY 23, 2022

What insights do we have currently into the ROI of various content types and items produced by the marketing team? This caution applies to the marketing team, as well, as sales enablement will require them to learn new processes around content development and management.

Machine Learning 100

Machine Learning Display Advertising SEO Education 100

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Monetize More

MAY 9, 2023

Taking the time to understand each option properly will allow you to optimize your ads in the best way possible—and get you closer to maximum returns from display advertisements! This way, you can maximize returns from ads without alienating potential customers with irrelevant content or low ROI campaigns.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Display advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

illumin

OCTOBER 20, 2023

Contextual targeting in digital advertising, specifically display advertising , offers several benefits for both publishers and advertisers. By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Smart-Hub

APRIL 12, 2024

Here are several suggestions, although it is important for advertisers to remember that the selection of metrics heavily relies on the goals of every specific campaign. Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Clearcode

SEPTEMBER 11, 2023

The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97