The Ad Tech Blog

JULY 14, 2024

This requires continuous monitoring and analysis of ad performance, as well as the use of cost-effective advertising strategies like programmatic advertising and retargeting. Techniques like differential privacy and federated learning allow data analysis without exposing individual user information.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. Most ABM tool vendors provide machine learning and the granularity to enable more than one level of account targeting.

Machine Learning 131

Machine Learning Marketing CPC Retargeting 131

Basis

JANUARY 2, 2025

Beyond prioritizing first-party data strategies, teams can implement other privacy-friendly targeting and attribution tactics within their programmatic campaigns, including contextual targeting and geotargeting , alternative identifiers like RampID and UID 2.0,

Advertising 105

Advertising Retail Cookies Video Ads 105

illumin

SEPTEMBER 19, 2024

Retargeting This method refers to the act of re-engaging audiences who’ve previously interacted with your brand. Artificial intelligence and machine learning Artificial intelligence (AI) is already used to find patterns, analyze actions, and predict future user behavior. This can be through cookies or a tracking pixel.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

illumin

APRIL 16, 2025

Our data-driven approach also makes use of a more accurate and refined audience segmentation, targeted retargeting strategies, and real-time performance tracking. By tapping into advanced data analytics and machine learning, it delivers content and messages that are truly tailored to each individual. Interested to hear more?

Education 80

Education Advertising Marketing Audience 80

Single Grain

MAY 5, 2025

Multi-channel orchestration is essential for effective account-based advertising strategies , delivering 97% higher ROI than single-channel efforts by creating consistent messaging across display ads, LinkedIn, retargeting, direct mail, and email.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

MNTN

NOVEMBER 21, 2022

Not only will you have amassed a large pool of audiences for your retargeting campaigns by this point, but you’ll be able to work off the momentum from your Q4 campaigns. Budget: A rule of thumb is to spend 60-90% of your budget on prospecting, with the remaining 10-40% of your budget on retargeting.

Retargeting 92

Retargeting Machine Learning Conversion Audience 92

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different?

Machine Learning 98

Machine Learning Cookies Retargeting Audience 98

Single Grain

JUNE 1, 2025

Key Takeaways AI transforms paid advertising through multiple technologies, including machine learning, natural language processing, computer vision, and predictive analytics that work together to analyze data, recognize patterns, and automate decisions across your advertising ecosystem.

ROI 52

ROI Marketing CPA Conversion Rate 52

Single Grain

JULY 8, 2019

Then, of course, almost all advertising platforms today provide retargeting capabilities to reach prospects who have already shown interest in a product, service or brand. Retargeting 101: Why It’s Essential for Any Marketing Funnel. How Machine Learning Is Transforming Content Marketing. What Is Post-Click Automation?

Agency 106

Agency A/B Testing Machine Learning Conversion 106

MNTN

FEBRUARY 27, 2025

Stronger Retargeting and Demand Generation Audiences familiar with your brand are more responsive to demand generation campaigns , which include retargeting ads, email campaigns, and other mid-to-bottom funnel strategies. This boosts engagement rates and increases the likelihood of converting MQLs into SQLs faster.

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

illumin

APRIL 22, 2025

However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use. Smart targeting, using first-party data and leveraging machine learning for real-time optimization, can reduce wasted impressions by showing ads only to users who are likely to convert.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

illumin

MARCH 27, 2025

Meta advertising gets an AI upgrade Back in December of 2024, Meta introduced its machine learning platform, Andromeda , which has the capability to analyze millions of ads and find the right messaging for the right person at the right time. Interested to hear more?

Click Through Rate 66

Click Through Rate Machine Learning CPA Retargeting 66

Martech

DECEMBER 28, 2023

AI will continue to deliver high-quality ads and lower costs The power of generative AI and machine learning is disruptive to all areas of marketing, including advertising. Updates to major platforms are still in the process of rolling out.

Media 135

Media Advertising Click Through Rate Machine Learning 135

Martech

MAY 24, 2024

Insider Insider offers a powerful platform with a focus on deep customer personalization using AI and machine learning. This level of 24/7 support and personalized interaction is growing in its capabilities thanks to artificial intelligence and machine learning.

A/B Testing 117

A/B Testing Marketing Machine Learning Retail 117

MNTN

MARCH 7, 2025

They may include: Retargeting Campaigns : Re-engage high-intent users with personalized ads across display and social channels. Conversely, you can use top-of-funnel strategies to retarget former customers who havent shopped with you in a while.

Marketing 52

Marketing Retargeting Conversion Audience 52

illumin

MAY 22, 2024

Algorithms and machine learning Meta ads also utilize advanced algorithms and machine learning to analyze and interpret collected data. Retargeting Another important feature of Meta ads is retargeting. Leverage the power of retargeting to stay top of mind and increase the chances of conversion.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. AdRoll : AdRoll specializes in retargeting and multi-device display advertising.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JULY 20, 2021

Retargeting and omnichannel delivery. One ad impression is unlikely to convert into a purchase right away, and that’s why bands use retargeting capabilities of programmatic platforms. Machine learning algorithms collect and process colossal arrays of data that reflect even the slightest changes in user behavior.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Clearcode

SEPTEMBER 20, 2023

Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. Targeting specific audiences: With the help of data, AI and machine learning, DSPs facilitate the targeting of specific audience segments across a range of publisher sites, allowing for more precise and effective advertising campaigns.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Basis

MAY 9, 2022

Recent technological developments in the areas of artificial intelligence and machine learning have enabled advertisers to create more personalized content while leaving antiquated manual techniques behind.

Geo targeting 96

Geo targeting Advertising Machine Learning Audience 96

Basis

NOVEMBER 29, 2022

For example, a strong automated platform will have integrations that allow for dynamic creative optimization (DCO) , which includes real-time product-based retargeting, audience segmentation, customer journey enhancement, and more, so marketers can reach the ideal audience in an efficient and automated way.

Marketing 98

Marketing Machine Learning Retargeting Audience 98

Martech

MAY 22, 2024

Retargeting: Using ads to re-engage customers Retargeting is critical for bringing back customers who have shown interest but haven’t completed a purchase. Leverage tools like AdRoll and Google Ads to craft and deploy these personalized retargeting campaigns. Personalization: Even automated responses can be personalized.

A/B Testing 78

A/B Testing Retargeting Machine Learning Conversion Rate 78

Basis

MARCH 14, 2024

And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting. Think of it this way: If you were describing the digital advertising industry to an octogenarian, would it be easier to explain contextual targeting or, say, cross-device programmatic retargeting ?

Advertising 98

Advertising Cookies CPM Retargeting 98

illumin

MAY 28, 2024

It also poses significant challenges for marketers when it comes to personalization, look-alike modelling, audience targeting and retargeting , campaign reporting, and marketing attribution. Machine learning, AI, media mix modelling, lookalike modelling, and identity graphs can be good alternatives.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Single Grain

FEBRUARY 3, 2020

Retarget Customers Who've Previously Bought from You . Retargeting 101: Why It’s Essential for Any Marketing Funnel. There are four reward levels that customers can work up to, and rewards include getting into priceless events and birthday gifts personalized to them: Dive Deeper: 6 Ways to Improve Customer Loyalty with AI.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Martech

SEPTEMBER 30, 2022

Many businesses already use data from Google Analytics, Facebook, ActiveCampaign, Youtube, and many others to personalize their digital marketing campaigns and see great results from segmentation and retargeting. Applying the latest innovations like artificial intelligence and machine learning can be a great way to do something unexpected.

Marketing 128

Marketing Audience SEO Machine Learning 128

Martech Series

JUNE 30, 2022

Create a feedback loop with audience retargeting and interview the same participants over and over. In addition to Suzy Live Focus Groups, the platform is full of new and innovative features, Dynamic Segmentation, which brings efficiency to traditional segmentation studies using advanced machine learning.

Machine Learning 52

Machine Learning Retargeting Audience MarTech 52

InMobi

MAY 29, 2018

3) Well Suited for Accurate Retargeting If you own a smartphone, odds are good that you spend the equivalent of more than five hours a day looking at this screen. Enter retargeting. Programmatic, especially when supported through machine learning , provides the technical backbone brands need to trust retargeting.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

Basis

AUGUST 30, 2022

Within a campaign, customers might encounter a CTV ad that first makes them aware of a brand or product, and then get retargeted via paid search, mobile , display , or another channel. What this means for marketers is that CTV ads work best as part of a holistic omnichannel strategy.

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Single Grain

APRIL 30, 2025

higher engagement with predictive content recommendations 58% increase in customer satisfaction scores Tactical example: Use machine learning to analyze past purchase data, browsing behavior, and seasonal trends to predict when a customer might be entering a new buying cycle. Key Metrics 82% accuracy in predicting customer intent 3.9x

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

AdvertiseMint

JULY 17, 2023

It uses machine learning, which helps it choose better ad content and show it to the right people. That means you no longer have to divide your ads into different layers of the sales funnel, such as prospecting, retargeting, and retention. It looks at different platforms to help make the most of your advertising campaign.

Machine Learning 52

Machine Learning Retargeting ROI Advertising 52

Basis

MAY 29, 2023

By leveraging an omnichannel advertising platform, teams could then retarget these prospective travelers via paid search or native ads as they move from awareness towards consideration and purchasing. Marketing teams must commit to tracking shifts like these and adjusting their strategies accordingly.

Marketing 97

Marketing Retargeting Audience Machine Learning 97

Monetize More

JANUARY 13, 2023

Use Retargeting Techniques Retargeting is another excellent way to use ad automation to increase conversion rates. Using retargeting techniques, businesses can serve ads to people who have interacted with their website. With ad automation, we are able to track and measure our retargeting campaigns to ensure they are effective.”

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

Ad Monsters

AUGUST 8, 2024

The rise of AI and sophisticated machine learning algorithms showcases the benefits of new technologies, but it also highlights the dangers of these advancements. They’ve focused on testing the Protected Audience API, which will allow advertisers to run retargeting campaigns on Android.

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

SEPTEMBER 11, 2023

Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). These integrations allow advertisers to tap into diverse inventory options, reach various publishers, and leverage insights about their desired audience for precise targeting and retargeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108